Stephen A Zierhut

STEPHEN A ZIERHUT- - Moorpark, CA SUMMARY Strategic business professional with 10 years of combined experience in digital marketing, social media, motorsports sponsorship, branding, and operations. Focused on growing business through increased brand exposure, using awareness to improve market share, sales, and sentiment. Values strong brand position and customer-centered strategy as vital for long-term business growth and success. SKILLS Digital/Social Marketing Strategy • Motorsports Marketing & Sponsorship Brand Strategy & Management • Event Planning & Hospitality Management • • Customer Service Project Management EDUCATION CALIFORNIA LUTHERAN UNIVERSITY | Thousand Oaks, CA Bachelor of Science (B.S.) in Business Management May 2009 •Cum laude •Sigma Beta Delta Honor Society •Business Department Distinction EXPERIENCE THE ZIERHUT GROUP | Oxnard, CA Consultant Mar 2019 – PRESENT Joined a political/government affairs consulting group to assist in strategizing overall business expansion. Provide research, marketing, and business operations consulting. PACIFIC LOCK COMPANY | Valencia, CA Marketing Director Reported to President/CEO Sep 2017 – Mar 2019 | 1 Year 7 Months Hired by an engineering/manufacturing firm to improve, expand, and lead marketing efforts to further business growth. Oversaw brand direction, website redesign, and content creation; lead marketing strategy for launch of new product line into national distribution; and brought on a marketing agency and internal personnel. •Directed GTM/product launch marketing strategy •Managed digital marketing efforts & sales/marketing integration •Provided product design & production support S. Zierhut — Page 1/2 HAAS AUTOMATION, INC. | Oxnard, CA Motorsports Marketing Manager Reported to VP, Motorsports Marketing Mar 2014 – Apr 2017 | 3 Years 2 Months Internally recruited to manage the motorsports marketing efforts of a billion-dollar CNC machine tool manufacturer. Tasked with establishing and managing the new department; creating program guidelines and measurement framework; and bringing on internal team and external agencies. Responsible for managing daily ops, marketing campaigns, and hospitality events for sponsorships in NASCAR and Formula 1. Lead a team of direct reports and collaborated with external partners to successfully activate motorsports sponsorships, expanding domestic and international market share. Results included positive impacts on all stages of the customer sales funnel and favorable ROO/ROI. •Established an in-house department specializing in motorsport marketing •Lead cross-functional team to implement, measure, evaluate, & adjust marketing plans •Increased awareness, purchase consideration, brand preference, customer loyalty, & sales HAAS AUTOMATION, INC. | Oxnard, CA Digital Marketing Specialist Social Media Specialist Reported to VP, Global Marketing Jan 2013 – Feb 2014 | 1 Year 2 Months Oct 2011 – Dec 2012 | 1 Year 3 Months Hired to establish and expand the digital marketing capabilities of a billion-dollar B2B industrial manufacturer. Initially tasked with responsibility for social media, content creation, email, and community management. Planned and oversaw the in-house transition of digital marketing responsibilities from external agencies. Transitioned into a broader role and became responsible for managing all digital marketing efforts, including social media, SEO, SEM, and email. Developed strategy, formulated budgets, implemented campaigns, and measured all digital marketing functions. Results included establishment of a robust digital marketing presence that is today an industry-best and highly positioned among competition. •Established & grew in-house digital/social media marketing capabilities •Developed digital marketing strategy, executed efforts, & measured program success •Increased website traffic, lead generation, & online engagement HAAS AUTOMATION, INC. | Oxnard, CA Training Developer Reported to Training Director Mar 2005 – Sep 2007 | 2 Years 6 Months Created and implemented training for production and administrative departments. Developed learning material and conducted live training sessions. Results included increased employee skill, improved production quality, and better work efficiency. •Developed & implement quality production training & ERP system onboarding programs •Created graphical & written training material/presentations •Prepared, scheduled, & lead training sessions S. Zierhut — Page 2/2