Coordonnées
stephanie.wetterwald@gmail.
com
www.linkedin.com/in/stephaniewetterwald-marketing-consultant
(LinkedIn)
Principales compétences
Marketing Communications
Online Marketing
Digital Marketing
Languages
French (Native or Bilingual)
Anglais (Native or Bilingual)
Allemand (Professional Working)
Honors-Awards
Certificate of excellence - 2nd place
Business of the Year
Publications
10 best marketing strategies for
small businesses
Top 10 marketing strategies for
tourism businesses
10 tips to create successful online
courses
Workshop: Pre launch marketing
strategy for successful startups
Top 10 Best Marketing Strategies for
Restaurants
Stéphanie Wetterwald
Marketing Consultant & Fractional CMO • Marketing Strategy &
Support • Training
Vancouver, Colombie-Britannique, Canada
Résumé
Do you get little to no results from your marketing? Having the
feeling something is wrong with your strategy without being sure
what to change? Perhaps a marketing consultant like me can help
you and your business.
Hi, I am Stephanie and I help entrepreneurs have the freedom to
grow the business they envision. Basically, I want you to make
waves, whatever business success means to you, and that, through
the power of marketing.
Fun fact about myself? Adventurer (ISFP) is my Myers-Briggs
personality type.
Why do I talk about it in this LinkedIn summary?
Because Adventurers are driven by curiosity and eager to try new
things. They have lots of passions and interests, and that is the kind
of quality you want from a marketing consultant. You need someone
who is as passionate as you to grow your business. Someone
who is not afraid to try new and creative ways to reach your goals,
whether you are a major business or an SMB. Someone who is
excited to create a design on the Adobe Suite, implement it on your
website, and create the strategy for people to convert when seeing
it. Someone who is a bit nerdy at times and knows what SEO, SEM,
PPC, CPC, or SMO means. Someone who is flexible and adaptable
to work for various business models, industries, environments, and
channels.
Combining my 10+ years of experience in marketing with solid
expertise in crafting personalized marketing strategies, I will create a
plan to get you and your business where you want.
➨ Feel Free to personally email me at-
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What could that look like for you?
* Getting a clear vision of how to communicate efficiently to your
target.
* Achieving lasting business growth through the definition of your
company's strategic goals, while having a clear vision of conversions
and ROI.
* Defining the strategy, tactics, and campaigns to implement to reach
your business objectives.
* Optimizing your marketing budget and business revenue.
* Gaining long-term credibility and stability in your industry.
My work has been featured in magazines and websites such as
National Geographic, GEO, Costco, and Staples. What about your
business?
Contact me today to chat about your current business goals, and see
how a marketing consultant like myself can help!
https://calendly.com/odysseymarketing
Expérience
Odyssey Marketing Consultant
Founder / Marketing Consultant
mars 2016 - Present (7 ans 3 mois)
Working with SMBs and startups to develop and execute innovative marketing
strategies, rebrand, refresh and build new online/offline communication tactics
for a more effective brand experience.
My clients are within various industries, including: e-commerce, health, travel,
non-profit & services.
entreflow consulting group
Marketing Manager
août 2018 - février 2022 (3 ans 7 mois)
Vancouver, Canada Area
Headed marketing efforts of both Entreflow, an award-winning business
consulting agency, and its marketing practice allowing Canadian and US
SMBs & startups to be 80% more successful than the industry trends, while
managing a marketing team.
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- Defined and implemented multichannel marketing strategies (SEO, SEM,
PPC, print, networking, emailing) leading to 200% increase in business
revenue and 2x increase in team size
- Led website revamp project, including design through conversion strategy,
resulting in 70% increase in monthly leads
- Created, executed, and supported marketing consulting strategies for 40+
B2B & B2C clients; ~75% of clients are currently surpassing revenue goals
Graphically Speaking | Web Development, Ecommerce & Internet
Marketing
Senior Marketing Specialist
mars 2018 - juillet 2018 (5 mois)
Vancouver, Canada Area
Spearheaded the marketing consulting service of GS, an award-winning digital
agency and second largest in Vancouver, while providing strategic marketing
recommendations to maximize traffic and conversions of local B2B and B2C
SMBs. Led a team of 2 marketing specialists.
- Implemented strategies applying best practices in SEO, social media
marketing, email marketing, online advertising and conversion optimization.
- Developed and managed online advertising campaigns.
- Pulled actionable insights from campaign performance data.
PNI Digital Media Ltd
Lead Marketing Specialist
octobre 2017 - février 2018 (5 mois)
Vancouver, Canada Area
Spearheaded definition and execution of marketing roadmaps for major ecommerce players (Staples US/CA, Costco US/CA, Sams Club), generating
177M visits/month, while overseeing a team of 6 marketing specialists.
- Led development of tactical marketing collateral (seasonal website graphic
refreshes, email marketing campaigns, AdWords and Facebook campaigns,
video content, print ads, direct mail, brochures, banner ads) allowing revenue
to double
- Generated reports and presentations for senior management, detailing
customer metrics, campaign performance, and creative strategies.
- Evolved current and potential marketing initiatives within the roadmap.
Sympli
Digital Marketing Strategist
mars 2017 - octobre 2017 (8 mois)
Vancouver, Canada Area
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Led the B2B/B2C digital marketing efforts of Sympli, a US/Canada fashion
brand available in 200+ stores, which contributed in successfully increasing
brand awareness and sales, while coordinating a marketing assistant.
- Revamped an e-commerce B2B website and a B2C website.
- Developed and monitored the content strategy for SEO and social media.
- Launched an emailing strategy and a B2C newsletter.
- Contributed to content through photography, video editing and translation.
- Designed the new digital brand identity through mock-ups and templates .
- Followed up of key performance indicators.
- Contributed to photoshoot planning and assistance.
City Porter
Community Manager
juillet 2016 - décembre 2016 (6 mois)
Greater San Diego Area
Freelance community management of a travel app
AF2A
Social Media trainer
mars 2016 - décembre 2016 (10 mois)
Paris Area, France
Freelance animation of social media courses for professionals
Prisma Media
7 ans
Digital Product Manager - Geo.fr / Nationalgeographic.fr /
Caminteresse.fr / NeonMag.fr
septembre 2013 - décembre 2016 (3 ans 4 mois)
Paris Area, France
Spearheaded digital marketing efforts of 4 leading media brands, generating
2M unique visitors/month and 1.2M followers on social media, while managing
2 marketing juniors, which contributed in selling 400,000+ magazines, worth
CA$4M+ per month.
- Developed marketing and product roadmaps, while managing a budget of
$700,000 that contributed in surpassing traffic and branding objectives by 2,
through SEO, SEM, PPC, emailing, direct, social, print and partnerships.
- Optimized brand awareness, conversion and UX through leading launch,
revamp and rebranding projects.
- Coordinated multidisciplinary internal and external teams to successfully
meet roadmap schedules.
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- Generated reports, presentations, business plans and traffic plans for senior
management, detailing customer metrics, campaign performance, and creative
strategies.
Digital Product Manager - Femme Actuelle Vidéo - Prisma Media
janvier 2010 - août 2013 (3 ans 8 mois)
Paris Area, France
Defined, implemented and oversaw digital marketing efforts at Femme
Actuelle, leader in the Woman press industry, that contributed in reaching
14.5M unique visitors/month, while managing a marketing team.
- Shaped new product concepts, coordinated and followed conceptions and
launches that resulted in successfully reaching a younger audience
- Surpassed traffic and branding objectives X2 by orchestrating a multichannel
marketing strategy (SEO, email, direct, social, partnerships, PPC, SEM)
- Increase brand awareness and revenue by launching 20 iPhone DIY Apps
Havas Media
Luxury budgets coordinator
mai 2008 - octobre 2008 (6 mois)
- Recommended strategic actions for luxury accounts: Yves Saint Laurent
Beauté, Hermès Beauté
- Followed up and implemented communication campaigns
- Undertook competitive intelligence
Nexans
Market Researcher
juillet 2005 - juin 2006 (1 an)
- Undertook a worldwide market study
- Searched and analysized clients needs
Fireco Fidexco
Administrative Manager
juin 2004 - juillet 2004 (2 mois)
Accounting : meeting with clients in order to know their spendings and do a
financial analysis
Administration : building a fictive company from concept idea to launch
Status writing for people wanting to launch their company
Formation
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ESC Toulouse
Master, Marketing Management et Communication · (2007 - 2009)
KEDGE Business School
Bac+4, International Business · (2003 - 2007)
The University of Hull
BA, International Business · (2003 - 2007)
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