Stephanie W

STEPHANIE WETTERWALD Digital Marketer- ABOUT ME Digital marketer with 8+ years of experience with both agency and corporate companies in France, Canada and the USA such as National Geographic, GEO, PNI media and Graphically Speaking, as well as freelance marketing projects for various small businesses. As a digital product manager for National Geographic, I developed and launched both tactical and strategic digital experiences on various channels, creating digital marketing plans for newsletters, social media, SEO, direct and referral. I also launched digital products, projects, and partnerships by working with multidisciplinary in-house and off-site teams. My web designer/webmaster certification also allowed me to show my strong skills in Photoshop, Illustrator, and HTML on projects such as website redesigns or newsletters designing and scheduling. I am a bilingual English/French seasoned marketer skilled in multiple project, analytics and campaign management tools (Google Analytics, Adwords, MailChimp, Hootsuite, Jira, Hubspot…). BRANDS I WORKED WITH EXPERTISE MEDIA TRAVEL FASHION LUXURY BEAUTY LEADS MANUFACTURING SOFTWARE ONLINE TRAINING CONSULTING RETAIL CONVERSIONS TRAFFIC BRANDING STEPHANIE WETTERWALD THE NUMBERS I am an experienced digital marketing expert ready to work with you +8 YEARS MEDIA EXPERIENCE 3 WEBSITES LAUNCHED 11 WEBSITES MANAGED 3 SOCIAL MEDIA 5 YEARS OF TEAM MANAGEMENT ACCOUNTS LAUNCHED WEBSITE LAUNCH NEON Lifestyle website Target: 18-35 Print/Digital communication plan CA M’INTERESSE Knowledge website Target: 40-60 Print/Digital communication plan GEO BLOGS Travel website Target: 18-40 Print/Digital communication plan BRAND REPOSITIONING SYMPLI Fashion website Target: 40-60 NATIONAL GEOGRAPHIC Travel/Discovery website Target: 30-60 Project: redesign on the B2B/B2C websites to increase SEO visits, online B2B sales and modernize the brand Project: new taxomony and design to refocus the brand on its reportages and improve SEO Online Sales X2 PR/influencers exposure X2 Visits X3 Page views X4 ON-PAGE OPTIMIZATION GEO Project: Revamp of the category (responsive + UX) to generate more page views and engagement Visits: +32% Page views: +68% GEO Project: Revamp of photo community to increase page views, attract new members and improve SEO Page views: +50% Members: +20% SOCIAL MEDIA OPTIMIZATION Launch of 3 accounts Management of 6 brands 529K fans 53K fans + training of in-house and off-site teams to social media best practices Fans X5 Visits X5 INFLUENCER OUTREACH SYMPLI Objectives: Generate more content on the brand social media accounts and increase the brand awareness CONTENT PRODUCTION AND CURATION PNI MEDIA / COSTCO Graphic Design SYMPLI In-house photoshoot ALEX STROHL Sponsored posts Search Engine Optimization • Implementation of SEO technical best practices (sitemap, speed, taxomony, headings, internal linking…) • Improvement of the content offer on strong SEO subjects GEO Top destination and screensavers based on Google trends PR/COPYWRITING AUDIENCE ENGAGEMENT NATIONAL GEOGRAPHIC Live hangouts Objectives: community engagement & new content offer GEO Photo contest 200 contestants 7,000 uploaded photos PAID ADVERTISING Visits X2 $ Yearly budget of $752,000 NEWSLETTERS • Launch of 4 newsletters • Newsletters and landing pages optimization/redesign • Management of a database of 500,000 addresses • Planning and monitoring • Optin/Optout recruitment Visits: +50% Page views: +50% Database: +20% PRINT/DIGITAL CAMPAIGNS GEO Ads on the website and travel guides Objective: increase visits and page views PNI MEDIA / COSTCO Ads in the Costco Connection issues Objective: convert the store members into online shoppers PARTNERSHIPS Content feed on Yahoo Home Page Objectives: Increase brand awareness and visits Easyvoyage travel booking widget added to each destination page Objectives: Increase the website revenue and page views Content selection to become a suggested brand on Pinterest Objectives: Increase brand awareness, visits and followers Gallimard content on the website Objectives: Increase visits and page views Tripadvisor widgets on each destination page Objectives: Increase the website revenue and page views News feed from AFP on the website Objectives: Increase page views and revenue