Stephanie Lapensee

Stephanie Lapensee-Professional Experience Drive-2 Inc- Marketing Manager (Contractor)- August 2016-present  Develop and Implement Marketing and Public Relations strategies for Fortune 500 companies as well as start up  Liaise with member of the media on behalf of clients  Develop and Implement Thought Leadership Marketing Strategies for clients  Secure speaking engagements for CEO’s, CFO’s and CTO’s at conferences and independent events  Develop and Implement Email Marketing Strategies to over 20 000 monthly subscribers  Create content for website, blog platforms as well as social media accounts for 5 clients Autism Speaks Canada- Consultant-Regional Walk Manager Eastern OntarioSeptember 2015-June 2016        Develop corporate fundraising programs, such as employer gift-matching. Monitor progress of fundraising drives. Compile or develop materials to submit to granting or other funding organizations. Develop and maintain media contact lists. Develop strategies to encourage new or increased contributions. Recruit sponsors, participants, or volunteers for fundraising events. Develop and Implement Social Media Content HelpAge Canada- Consultant, Communications and Development – November 2013-May 2014  Develop and implement cost-effective fund development program involving individuals, businesses and private foundations  Develop and implement specific campaigns for tax-credits, planned giving, charitable trusts, endowments, and development projects  Direct the production of annual fundraising events and appeals  Develop calendars, plans, and marketing material for fundraising events and appeals  Identify, cultivate, recruit, and organize fund development leaders and volunteers  Establish recognition, acknowledgements, and incentives for donors and volunteers Assist in the development of grant proposals  Develop and implement cost-effective marketing and outreach strategies to communicate with a range of constituencies through printed and electronic media  Plan and organize campaigns that promote the human rights of older people in Canada and around the world  Create, write, edit and produce press releases, publications, videos, exhibits, and printed materials, including annual reports  Update and maintain organization’s website, on-line publications, and social media Event Consultant- October 2014-June 2015 ( Dierks Bentley’s Ride for a Cure event, Brantley Gilbert’s More than Miles Event, Jake Owen’s Annual Vero Beach Charity Event) • Secured various brand partnerships and sponsorships • Developed and executed logistical plans • Developed and executed a media and communications relations strategy • Coordinates fundraising of institutional and special donor events which involves decision making input on external resources, managing event processes, coordinating meetings, preparing, monitoring and distributing event budgets • Responsible for all communications and networking in support of special events, and assists with development of new opportunities to build community awareness. • Responds to enquiries from the public about events, including assisting with media requests. • Provides volunteer coordination and recognition for special events. • Provides direction to volunteer for special event duties. • Co-facilitates volunteer committees as required. • Coordinates guest lists, food service arrangements, menu planning, decorative and table set up, nametags and staffing • Responsible for communications and marketing in support of special events Public Relations Consultant-Sea Save Foundation- July 2014 to September 2014 • • • • • • • • • Design, support and implement PR activities for campaigns and for the organization Write, edit and distribute press releases Develop relationships with members of the media and actively look for opportunities to promote the organization and its mission Plan and coordinate speaking engagements Research non-profit conferences and enroll the organization as a presenter Create and post content on social media platforms Tracking and responding to social media inquiries Identify and develop relationships with influential audiences on social media Develop social media strategy Celebrity Relations Consultant- Children of Domestic Violence Foundation- July 2014 to October 2014 • Create a celebrity relations strategy • Identify, contact and confirm celebrity participants • Develop a PSA Campaign both print and video • Work with PR agency of record on PR strategy • Work with PR agency of record on developing strategic partnerships with high profile organizations CEO-S&L Consulting- July 2004 to September 2014 S&L Consulting combines over 13 years of experience of work with non-profit organizations, actors, singers, philanthropists and activists. S&L Consulting offers a variety of services from start-up assistance to cause-marketing campaigns and public relations services. • Start-Up Assistance • Strategic Planning • Strategic partnerships development and cultivation • Board of Directors Development • Strategic Communications and Marketing strategy development • Internal Communications strategy and content development • External Communications strategy and content development • Social media strategy and content development • Spokesperson seeding • Corporate Social Responsibility strategy development • Business case development • Annual Report Development and Content Campaign Manager- Help Age International-August 2012- February 2014 • Develop and implement media strategies in support of organizational and campaign aims • Develop and distribute releases to the full range of media outlets including national, local and regional TV, radio and print and proactively seek media opportunities that support the organization’s and campaign objectives. • Evaluate and report on the reach and impact of media activities through regular media monitoring and contribute copy to campaign evaluations. • Liaise with existing celebrity spokespeople and recruit new talent • Coordinate the development, production and distribution of audio visual materials, web-based advertisement, and other broadcast materials • Support Campaign and organization through the development of media messaging • Oversee the development of campaign launch and media sites • Manage day to day activities • Orchestrate community outreach events Development Consultant -Drop in the Bucket, January 2011-May 2012 • Develop the foundation’s strategic plan for the next 5 years • Orchestrate a fundraising strategy • Execution and Elaboration of annual fundraisers • Established Corporate Partners’ program • Creative writing for website content, public relations material and case statement • Established grant submission outline • Contributed to the branding strategy for the organization • Implement a public relations plan and a marketing plan to increase public awareness • Negotiate strategic alliances with corporations and celebrity supporters • Develop and Implement a social media editorial calendar • Consultant- Manifest your Destiny, January 2011-August 2012 • • • • • • • • • • Develop a board of directors Assist in the strategic planning process Creative writing for all promotional/donor related material Elaboration and Execution of two annual fundraisers Implement the branding/marketing strategy for the Summer Empowerment Academy Create and execute a public relations plan Creative direction of a series of public awareness campaigns Develop a fundraising strategy Implement a sustainable infrastructure Creative writing for grant requests, corporate partnership and promotional material Development Consultant, The Ian Somerhalder Foundation, December 2010January 2013 • • • • • • • • • • • • • • Oversee the production of all media promotional materials Developed the foundation’s case statement and marketing/communications plan Creative writing of the foundation’s press releases and handled all press inquiries for the foundation Enabled project description format for Board of Director submission Managed the execution of tasks in coordination with the previously established project timeline Established/Reviewed project elaboration budget Negotiated fortune 500 corporate strategic alliances Created a grant submission timeline Established a canvas for grant submission Contributed to the branding strategy creation and implementation process Contributed to the elaboration of the foundation’s strategic plan Elaborated annual timelines for fundraising initiatives Planned and developed special events Marketed special events Execution of special events Corporate Social Responsibility/Community Relations Consultant, Cooperators, July 2011-October 2011 • • • • Develop a branding strategy around the company’s corporate citizenship mission for the next 5 years Establishment of their CSR policy, strategy and implementation plan. Stakeholder mapping, recruitment and communications Facilitation for ad hoc or continuous stakeholder research or dialogue Event design, logistics and implementation • • • • Recommend and establish strategic partnerships Analysis and presentation of action-orientated findings Integration of results into CSR strategy and action plans Stakeholder CSR workshops and conferences Campaign Consultant, the Enough Project, January 2009-January 2010 • • • • • Conducted research analysis of the current state of public and environmental health in the Darfur Region Oversee data analysis from multilateral agencies Experienced field Trips to Darfur to collect data and testimonies as well as footage Elaborated political awareness plan and holistic communications strategy Draft content for various publications including briefing reports and speeches for official spokespersons Education • College Degree Human and Community Studies, Algonquin College Other education • Foundation Center, Class of 2011, Foundations and Philanthropy Course • Foundation Center, Class of 2011, Fundraising Planning Course • Foundation Center, Class of 2011, Introduction to Corporate Giving Course • NYU-SCPS, Class of 2010, Internet Marketing Strategies • NYU-SCPS, Class of 2010, Strategic Marketing Management • Foundation Center, Class of 2009, Grant Proposal Writing Course • Foundation Center, Class of 2009, Non Profit Management Course