Resume and Work Examples
Stephanie Clements
Account Executive
HELLO
I'm Stephanie.
A diligent and forward-thinking professional with an organized and
competitive nature; focused on developing client relationships, innovating
new processes, and increasing revenue numbers. I carry a persuasive, yet
honest communication style, strategic planning abilities, and top conflict
resolution strengths.
I am currently seeking a position that will utilize my sales and marketing
experience, positive interaction skills, and desire to grow and develop
quickly in my professional career.
I am passionate about collaborating with clients. I strive to get to know
them as individuals; their business, goals, target audience, and the product
inside and out so I can provide honest recommendations that deliver
results. Their brand matters, and it’s my passion to let the world know why.
LET'S WORK TOGETHER.
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Work History
Stoltz Marketing Group
Account Executive
Boise, ID • 08/2017 - Current
• Served as a liaison between clients and creative
executives on the company's key accounts such as
University of Idaho, Idaho Housing and Finance
Association, Glanbia Nutritionals, and Your Health
Idaho.
• Maximized revenue by servicing accounts and
initiating project optimization efforts as well as
proposing new products and services to
established customers.
• Served as a key role in new business development
and customer servicing, including networking,
marketing, and strategic recommendations.
• Effectively communicated with clients using welldeveloped interpersonal skills, which helped to
improve relationships and rapport.
Good Superfoods LLC | NutriWelle
National Marketing and Sales Manager
Garden City, ID • 06/2015 - 08/2017
• Hired and managed branded and private label
sales teams.
• Increased sales by over 350% in 2016.
• Achieved the first million-dollar sales month in
company history.
• Gained and maintained large accounts such as
Kroger, Amazon, Dr. Mercola, Labrada Nutrition,
ONNIT Labs, Life Extension, and Melaleuca.
• Prepared and executed large trade show events
in the natural food industry.
• Innovated cutting-edge products in natural food,
performance and sports nutrition, and functional
food industries.
• Developed comprehensive campaign media
strategies and continuous digital optimization to
ensure the highest possible ROI on client media
investments.
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My Philosophy
I truly believe a successful business is built on one solid foundation—that people do business with
people. No matter the industry, the product, or the brand, the client becomes loyal and engaged when
a positive, authentic, and emotional connection is established.
Skills
Education
Strategic Planning
Oregon State University
Team Motivation and Management
Corvallis, OR | 2015
Superior Organization and Time Management
Bachelor of Science: Business
Marketing
Creative and Innovative Thinking
Sales Forecasting, Monitoring, and Goal Setting
Adaptability
Account Management
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Case Studies &
Work Samples
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University of Idaho
Fall of 2017, I had the pleasure of becoming the account executive for the
University of Idaho. At the time, awareness was steady, but the university was
being overshadowed by other Idaho, Washington, Oregon, Montana, and Utah
schools. U of I had a lot of unique values to share, like being the state’s only land
grant university and the fact that they offer more scholarships than any other
university in Idaho. They were in need of brand clarity and awareness among their
key audiences (prospective students, parents, alumni, faculty and staff, guidance
counselors, business leaders, and the State Board of Education). And ultimately,
they were in need of a boost in enrollment.
The Solution
We worked with the university to clarify their brand position, unique value
propositions (UVPs), audience segments, and marketing opportunities. As a
company we researched perceptions, competition, and audience motivators. The
result was a comprehensive re-brand and the development of a regional, highlytargeted, creative brand awareness campaign called “Break Through.” I also helped
coordinate a “Roadshow” for the university and presented the new brand through a
book, video, and presentation to key influencers around the state to encourage
early adoption.
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2018 Brand Campaign - “Break Through” TV Spot
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A breakthrough is that moment when you
discover your true potential. At the University
of Idaho, students come here to shape the world
and discover what’s next. That’s why we offer
more than $25 million in scholarships annually.
What will your breakthrough be?
UIDAHO.EDU/BREAK-THROUGH
Moscow | Boise | Coeur d’Alene | Idaho Falls
AT A GLANCE:
“I had a major breakthrough when I learned
that the best jobs out there are the ones that
have not been created yet—they’re the jobs
you create yourself. I’m determined to combine
my passions for marketing and art.”
200+
CLUBS & ORGANIZATIONS
$25 million
—Abigail Chung, Class of ‘18, Advertising
UIDAHO.EDU/BREAK-THROUGH
IN SCHOLARSHIPS OFFERED
A breakthrough is that moment when you find confidence
while venturing outside of your comfort zone. Or when
you find a solution while exploring a different point
of view. At the University of Idaho, students push
boundaries, create change, and discover. This is why we
invest in more hands-on research than all Idaho public
universities combined. Your breakthrough is next.
UIDAHO.EDU/BREAK-THROUGH
$100 million+
INVESTED IN RESEARCH
TOP 100
PUBLIC UNIVERSITY
- U.S. NEWS & WORLD REPORT
NEARLY
90%
OF GRADUATES HAVE JOBS OR
CONTINUING EDUCATION PLANS BY GRADUATION
- THE OUTCOME SURVEY
Moscow | Boise | Coeur d’Alene | Idaho Falls
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The Results
Since the campaign began in February of 2018, U of I has seen the following:
• Testing results showing a nearly unanimous preference for the
new brand design over the older brand design.
• Embracement of UVPs across all audience segments, internally
and externally.
• Engagement in all media deliverables performing over double the
national average.
• 20–30% greater engagement and lower costs when compared to
previous SEM campaign results year prior.
• Digital ad campaigns performing at 4x the national average.
• Lots of buzz and favorable response to refreshed branding, video,
billboards, TV ad, print campaign, and wrapped ValleyRide buses.
• Second enrollment increase in two years.
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Idaho Housing &
Finance Association
In August of 2017, I was able to take on our long-term client, Idaho Housing and
Finance Association. That winter they came to us with a marketing challenge: how do
you target all potential target audiences with a single, cohesive campaign? Research
indicated that potential homebuyers, both first time and second time, were still
uneasy about the market. First time homebuyers also assumed that they didn’t have
a sufficient down payment or simply couldn’t afford to buy. Neither was true. Lending
rates were historically low, and IHFA actually provided first-time buyers significant
financial buying assistance.
The Solution
We created a TV spot, digital, and social campaign to give potential first-time and
move-up buyers the facts, change their point view, and generate leads for IHFA and
its lending partners. We named it “House Voice” to be emotional and nostalgic in the
many stages of homeownership in order to appeal to the mindset of people who were
thinking about buying homes but were unsure of their options and resources.
The Result
Loan referrals have increased over 80%
Exceeded goal by over 1 million impressions
Digital paced 2 times the national average
OTT viewer completion rate 21% higher
Website views increased by 20,000
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References
Katrina Thompson
Director of Marketing at Your Health Idaho--
Katherine Johnson
Senior Account Executive at Stoltz Marketing Group--
Dan Lifton
CEO, Quality of Life Labs / President, Maypro--
Dave Ramirez
VP of Research and Development, Labrada Nutrition--
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Thank you.
Stephanie Clements
- W. Chadford Dr., Boise, ID 83713