Stella Omwoyo

STELLA OMWOYO PROFESSIONAL SUMMARY Strategic and results-oriented Business Development Associate with over 10 years of experience in sales, marketing, e-commerce and customer engagement across East Africa. Proven track record of generating over $500K in B2B revenue, leading digital product launches and managing corporate accounts. Demonstrated success in remote work environments, especially during the COVID-19 pandemic, with a strong ability to coordinate cross-functional teams, execute CRM-driven campaigns and optimize digital sales funnels. Adept at leveraging market insights and customer data to drive scalable growth. Actively seeking a remote, growth-focused role in a mission-driven organization where innovation and performance meet. SKILLS B2B Sales, Client Retention, Data Analysis, Digital Marketing, Lead Generation, CRM Management, Sales Forecasting, Account Management, E-Commerce, Product Promotion, Business Development, Cross-Selling, Customer Acquisition, Strategic Planning, Sales Pipeline, Market Research, Vendor Management. RELEVANT EXPERIENCE Sales Associate – Remote (USA & Canada Market) Maoney | Remote | July 2025 – Present • Identify and engage potential users, businesses, and organizations aligned with Maoney Connect’s mission through research and cold calling (80-100 calls/emails/LinkedIn) • Promote and present Maoney Connect to prospective clients, showcasing its features and benefits.. • Book qualified meetings for Account Executive to Build and maintain long-term client relationships. • Updating Salesforce on my daily activities, outreach through different lead sources. Business Development Associate – Corporate Startimes Kenya | Nairobi, Kenya | Jan 2023 – Jan 2025 • Secured 30+ client accounts by conducting market research and executing outreach, increasing B2B revenue. • Boosted corporate lead generation by 22% through customized sales pitches and client retention efforts. • Partnered remotely with cross-functional teams in marketing, finance, and logistics to align business strategies. • Negotiated service agreements to streamline operations and improve vendor satisfaction. • Created quarterly business plans to support client retention and profitability. • Presented tailored business proposals to executive clients, driving contract conversions. • Expanded regional B2B coverage by onboarding strategic partners. Business Development Associate Jumia Kenya | Nairobi, Kenya | Oct 2019 – Nov 2022 • Increased B2B revenue by 26% by launching new product categories and scaling digital sales. • Worked remotely during COVID-19, coordinating cross-functional teams and managing supplier relationships. • Optimized supplier partnerships through promotional campaigns, boosting brand visibility and customer retention. • Spearheaded vendor onboarding process, cutting time-to-market and expanding platform availability. • Delivered go-to-market strategies that enhanced lead conversion and sustained growth. • Conducted market and competitor analysis to refine product positioning. • Strengthened brand presence via influencer marketing and social media activations. • Increased conversion rates by redesigning the digital buyer journey and streamlining CRM processes. Sales Supervisor / Corporate Sales Samsung Kenya | Nairobi, Kenya | Mar 2016 – Jul 2019 • Delivered 30% sales growth by implementing segmentation strategy and refining sales processes. • Resolved 93% of customer service queries by analyzing CRM data and streamlining issue resolution. • Managed reporting via cloud tools to track KPIs, improve forecasting and support procurement decisions. • Trained new hires in sales processes, improving onboarding effectiveness and product knowledge. • Maintained CRM database accuracy to support pipeline visibility and increase client satisfaction. Sales and Marketing Associate Multichoice Kenya | Nairobi, Kenya | Jan 2013 – Jan 2016 • Surpassed quarterly sales goals by 17% through targeted marketing campaigns. • Increased client base by 23% via trade show events and event-driven promotions. • Led field coaching initiatives to enhance product knowledge and improve sales performance. • Launched customer loyalty programs that boosted retention and post-sales satisfaction. • Updated CRM system with accurate data to enable personalized outreach and reporting. EDUCATION Diploma in Business Administration & Marketing | Interweave Solutions | 2023 Diploma in Computer Engineering | Compuera Computer College | 2002 ACHIEVEMENTS Sales Achievements: • Exceeded monthly KPIs by 30% in Q4 2018. • Maintained a cold-call closing rate between 10–20%. Customer Service Achievements: • Sustained a 95% customer satisfaction rate in 2019. • Resolved 20–25 tickets daily. • Retained 20% of unsatisfied customers through follow-ups. TOOLS CRM Software, Google Sheets, Microsoft Excel, Google Docs, Zoom, WhatsApp Business, Salesforce, HubSpot, Trello, Canva. LANGUAGES English - Fluent | Swahili - Native REFEREES Available Upon Request