Stefanie Vaida
Toronto | https://www.linkedin.com/in/stefanievaida/ | - |-PERSONAL PROFILE
Collaborative and technically-minded business intelligence professional with experience in data
extraction, transformation and loading using tools such as Supermetrics, Power BI and Google Analytics.
Eager to support the company with analytical skills to advance its business operations and strategic
initiatives by developing SWOT analysis, market research, as well as performance reports and presenting
them to senior management. Strive to continue her career development in the field of business intelligence
or data analysis.
RELEVANT SKILLS
● Data modelling and dashboard tools (ex: Power BI, Looker Studio, Excel)
● Data extraction tools (ex: Supermetrics, MS SQL, APIs)
● Data presentation tools (ex: Canva, MS Office, G-suit, MS Sharepoint)
● Market research tools (ex: Vividata, TGI, Environics Analytics, Similar Web)
● Media tools (ex: Google Analytics, Facebook Ads, Google Ads)
● Email marketing tools (ex: MailChimp)
● Personal (ex: presentation, reporting, critical thinking)
● Languages (Portuguese advanced and Spanish basic)
RELEVANT EXPERIENCE
Van Tech Med
Business Analyst Co-op
May 2024- Jun2024
● Conducted SWOT analysis on Sunny-1’s go to market strategies
● Researched and collected data to advise company on various market penetration techniques for social
robots in both North America and Europe
● Developed reports on GTM strategies of other social robotics companies and provide insights on what
was effective and ineffective in their strategies to optimize VanTech’s GTM plans
● Collected data on social robotics applications and advised VanTech on market sector expansion and
● Validated market research report and recommendations utilizing a data analysis tool.
Lew´Lara/TBWA
Data & Business Intelligence Manager
Feb 2022- Nov 2022
● Operationalized business intelligence solutions and conducted analytics to identify opportunities and
strengths to meet business goals through dashboards and media performance reports to Heinz, Tirolez,
M. Dias Branco, Estadão, Sabesp and Secom.
● Presented and communicated the findings in an understandable and actionable way to senior
management and internal team
● Established long-term and value-added relationships with assigned business partners to educate and
develop the analytic capability of business customers and the organization.
● Collaborated with enterprise data warehouse, data governance, and business teams on data quality
issues.
● Developed report automation and media campaigns name standardization
● Managed two business intelligence analysts by distributing demands and helping them with demand
development and validation.
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Motivated the team professional growth by teaching new ETL tools, business concepts, and referring
new courses related to the area
Communicated with media team, technical team and client for the development of reports and
dashboards
Dentsu
Business Intelligence Supervisor
May 2021- Dec 2021
● Developed business intelligence solutions through dashboards and media performance reports to
Nivea, General Motors, Subway, Canon, Nissin, Danone and Accor.
● Educated and developed the analytic capability of business customers and the organization
● Cooperated with enterprise data warehouse, data governance, and business teams on data quality
issues.
● Designed reports automation and normalized media campaigns name
● Restructured the report deliveries to work more efficiently
● Supervised and allocated tasks to five business analysts with demand development and validation.
● Encouraged the team professional growth by lecturing new ETL tools, business concepts, and
referring new courses
● Connected with media team, insights team and technical team for the development of deliveries
VMLY&R
Business Intelligence Coordinator
Sep 2020- May 2021
● Implemented business intelligence solutions and ran analytics to pinpoint opportunities and strengths
to meet business goals through dashboards and media performance reports to Shell, Colgate, Coral,
Oi, Bridgestone, Dell and Nespresso.
● Presented and communicated results and insights in an comprehensible and applicable manner to
clients
● Developed the analytic capability of business customers and the organization.
● Worked jointly with enterprise data warehouse, data governance, and business teams looking for
solving data quality issues.
● Created automatized reports and standardized media campaigns name
● Linked with media, business management and planning teams seeking reports and dashboards
development
Freelancer
Business Intelligence Consultant
● Query and Trigger set up and maintenance through Supermetrics
● Data modeling through Excel and Power BI
● Identification, metrics and KPIs building through Power BI and Excel
● Reports automation (e.g. Excel, Power BI and Supermetrics)
July 2020- Sep 2020
EDUCATION
Diploma
Business Marketing - Humber College
Aug/24
Certification
Data Analytics - Digital House Brazil
Oct/19
Master Business Administration
Hospital Administration and Health Systems - Fundação Getúlio Vargas (FGV)
Dec/18
