I started a small business marketing company working remotely from Trinidad and Tobago, serving small business clients in North America and the Caribbean through Marketing Strategy, Customer Acquisition Strategy and Content Generation. Over the past 3 years, I've worked with franchises and businesses in the fitness, real estate, health and beauty and e-commerce product and lifestyle industry.
I've also developed the experience and skills working to develop programs and projects for education, working as a Senior Program Specialist for a lead Graduate Business School in the Caribbean prior to entrepreneurship. Versed in working online, I was the lead person within the company to use HubSpot as a customer management and lead nurturing tool for an enhanced customer experience.
These experiences have lead me to develop expertise in using tools and platforms to improve marketing, communication operational efficiency, including the use of Final Cut Pro X and videography skills, marketing campaign management, landing page development using ClickFunnels and Squarespace, Slack, HubSpot, Asana and Facebook Business platforms for effective use of budget and management. An example of this was the use of overall strategy and execution for a franchise location launch in Calgary, AB, acquiring their best ever opening with an influx of 260 new leads pre-opening using 40% of a $2000 Marketing budget within 2 weeks.
I'm also an avid football (soccer) fan, who loves to learn about the world, find opportunities to travel and enjoys the freedom to create, tinker and develop new things that can actually help people. Very passionate about small business development through products or services.