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Stacy Jagodowski
Please note: a more detailed version of this resume is available at v
isualcv.com/stacyjago
EXPERIENCE
Strategic Marketing Consultant — 2015-Present
Working to help schools with their strategic marketing and communications efforts, including
marketing plans, social media, email marketing, marketing campaign development (specializing in
development and admission), branding, constituent relations, and more.
Milken Community Schools, Los Angeles, CA — Director of Marketing & Communications,
April 2017-June 2018
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Streamlined school communications, solidified the brand, and promoted key programs in
order to maximize exposure in the Los Angeles education market and support revenue
generating arms of the school
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Developed an inbound marketing program to support admission, with initial results showing
a 17% increase in inquiries in first seven months
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Implemented new communication and marketing strategies to nurture and engage both
alumni and parents, including an annual fund marketing program that delivered a 40% ROI
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Successfully managed multiple crisis situations, maintaining messaging and keeping
constituents informed while reducing/eliminating potential negative publicity for the school
Cheshire Academy, Cheshire, CT — Director of Strategic Marketing & Communications,
August 2013-June 2017
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Developed an award-winning Strategic Marketing & Communications team modeled after
an internal marketing agency
Implemented successful communications strategies ranging from student blogging and
social media to SEO and content production in an effort to foster stronger relationships with
current and past constituents; increased content production by more than 100% across the
board: social, news, photography, video
Improved social media statistics drastically over the course of three years, resulting in Web
traffic increases with 25% of all referrals coming from social media
Developed an annual fund marketing campaign that helped increase total funds raised by
95% in the first year; Lead the creation of a successful #GivingTuesday program, raising over
10% of the total annual fund in just one day, two years in a row
Developed successful inbound marketing campaign to increase admission inquiry pool by
more than 20%, including the development of a successful admission blog with more than
125,000 visits and 11% conversion rate in first six months alone, which contributed to an
increased enrollment of more than 30% in three years
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ThoughtCo.com (a vertical of About.com) —
Education and Humanities Writer, April
2016-April 2018
Regularly published and edited online articles to educate readers on topics including private
schools, general education, literature, composition, teaching and more.
Derby Academy, Hingham, MA — Director of Communications,--June 2017
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Created new logo and graphic identity to represent an elementary school, maintaining a
youthful yet professional aesthetic. Involved in viewbook and logo redesigns. Worked closely
with development/alumni and admission to create targeted outreach to constituents,
including annual fund outreach, friendraising endeavors, event planning and promotion.
Launched a redesigned website and introduced social media marketing strategies. Managed
WhippleHill CMS website, produced weekly e-newsletter, and responsible for digital
photography and design work.
Managed media relations, writing, editing and design work for all publications
Chatham Hall, Chatham, VA — Associate Director of Admission,-
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Admission Recruitment: Recruitment of students throughout the U.S. and Bermuda,
including 10-15 weeks of travel per year; student of color recruitment through organizations
such as NJ SEEDS and ABC. Planned admission events. Served on financial aid committee.
Admission Marketing: Introduced new ways to increase inquiries, applications and
enrollments via Direct Mail campaigns, additional publications, website enhancements,
email postcards, social media marketing, online chat sessions with admission staff,
scholarship programs, an Early Decision application process, publication and advertisement
design and layout, promotional item procurement, design and writing for electronic
newsletters and postcards
MacDuffie School, Springfield, MA (now Granby, MA) — Assistant Director of Admission
and Marketing,-
Windward School, Los Angeles, CA —
Communications and Publications Coordinator,-
American International College, Springfield, MA — Assistant Director of Public Relations,-
EDUCATION/CERTIFICATIONS
Mount Holyoke College — BA in Journalism and Design
Bay Path College — MS in Communications and Information Management
Cornell University —
Marketing Strategy for Business Leaders Certificate
ISM, INC. —
International Advancement Certification
Blackbaud K12 —
onProduct certification
Hubspot Academy —
Inbound Marketing Certification
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AWARDS
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2016 CASE District 1 Excellence Silver Award, Annual Fund Marketing Programs
2016 CASE Circle of Excellence Silver Award, Annual Fund Programs
2016 CASE Circle of Excellence Silver Award (top award given, unanimous), Communication Program
Improvement
2016 InspirED School Marketers Brilliance Gold Award, Printed Magazines
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