Stacey Ang

Stacey Ang, MSc Linkedin: https://www.linkedin.com/m/in/stacey-ang-msc-/ Portfolio: https://angstaceymarie.wixsite.com/final-portfolio PERSONAL PROFILE​ ​ ​ ​ ​ ​ A marketing professional that specializes in digital marketing, brand management, and data analytics in the beauty and FMCG industry, whilst having a Master’s degree in Management. Skilled in influencer marketing, email marketing, social media strategy, CMS management, SEO optimization, market research, competitor analysis, graphic design, video editing, paid advertising, performance marketing, event marketing, and project management. WORK EXPERIENCE NESTLÉ Philippines Assistant Brand Marketer​ ​ ​ ​ ​ January 2025 - September 2025 ●​ Activated 100+ KOL moms for Cerelac’s influencer campaign, achieving 100% post compliance ●​ Drafted A/B testing and developed email campaigns, reaching over 100,000 moms ●​ Boosted META ad performance by 10% through optimized creatives and compelling copies ●​ Digitally launched the new Cerelac Nutripuffs, contributing to a jump in sales within 2 months post-launch ●​ Designed and deployed POSM assets (wobblers, hangtags, captaincy) across 500+ nationwide retail doors ●​ Updated Cerelac PH website, enhancing user experience and product information accuracy ●​ Utilized SEO and performance metrics (e.g. CTR, CPA, conversion) in social media, email, and website ●​ Created competitor analysis and brand concept proposals for Cerelac’s future positioning ●​ Directed and edited the video content shoot for Nestlé Nutrition HCP doctor using Capcut ESTĒE LAUDER Companies Product & Retail Marketer​ ​ ​ ​ ​ November 2023 - December 2024 ●​ Conducted a management report for Estee Lauder's mascara line and reported to the Brand Manager ●​ Strategized social media posting, visuals, and captions for Estee Lauder, Clinique, and Origins ●​ Crafted ad copies, hooks, CTA on META platforms, increasing brand’s digital presence by 15% ●​ Utilized AI and Canva for on-brand content and aligned with brand guidelines for the skincare beauty line ●​ Applied marketing analytics via PowerBI and conducted a management report for Estee Lauder's mascara line, including sell-through rates, market growth, competitor assessment, and emerging trends ●​ Proposed top-performing bundle sets for Solaire, achieving 100% order consolidation in the skincare line ●​ Supported Estee Lauder’s VIP pop-up event by coordinating on-site activations and customer engagement activities, contributing to a 10% sales increase PETRON Corporation Digital Marketing Intern​​ ​ ​ ​ ​ ​ ​ May 2019 - August 2019 ●​ Managed META and Google Ads, reducing CPA by 10% and boosting conversions. ●​ Increased social media engagement by 15% through optimized ad creatives and targeting. ●​ Enhanced website performance, leading to improved search visibility through SEO integration. ●​ Tracked campaign metrics to maximize ROI and presented performance-driven marketing decks to the managing director, influencing key campaign and creative decisions across multiple brands. EDUCATION University of Asia and the Pacific (UA&P) Master of Science in Management​ ​ ​ ​ ●​ Magna Cum Laude (Top 3% of the batch); 100% MERIT Scholarship Donngguk University South Korea Summer Study Abroad Program​ ●​ Leadership Management Certificate ​ ​ ​ 2024 - 2025 ​ ​ University of Asia and the Pacific (UA&P) Bachelor of Science in Management​ ​ ​ ​ ●​ Magna Cum Laude (Top 12 out of 400 students); 100% MERIT Scholarship KOREA University South Korea Winter Study Abroad Program​ ​ ​ ●​ Strategic Management & Korean Language Certificate ​ ​ July 2025 2020 - 2024 December 2023 - January 2024 LEADERSHIP ROLES Enterprise Management Association Marketing Director​ ​ ​ ​ ​ ​ August 2022 - August 2024 ●​ Coordinated cross-club partnerships and sponsorships, securing a 20% rise in funding for flagship events. ●​ Organized promotional activities such as speaker spotlights, interactive posts, and collaboration with other student organizations, strengthening the club’s presence in the business school community. ●​ Spearheaded multi-channel marketing campaigns (social media, email, posters) that boosted club membership by 35% within two academic years. 1/2 Stacey Ang, MSc Linkedin: https://www.linkedin.com/m/in/stacey-ang-msc-/ Portfolio: https://angstaceymarie.wixsite.com/final-portfolio UA&P Public & International Affairs Office Korean-English Ambassador for Dankook University​​ ​ ​ ​ June 2023 - July 2023 ●​ Earned an excellent recognition in fostering English language and cultural integration. ●​ Spearheaded in cultural exchange programs with Korean students through proactive engagement activities. AWARDS Best Management Research (Governance Track) for the Philippine Apparel Industry 2nd Physical Internet Symposium at De La Salle University​​ ​ ​ ​ November 2024 ●​ The research on "An Investigation on the Effect of Supply Chain Integration on Firm Performance in the Philippine Apparel Industry" was the overall best study in the concluded symposium. Best Marketing Service Quality Research for PICKAROO​ ​ ​ ​ ​ University of Asia and the Pacific - School of Management​ ​ ​ ​ April 2023 ●​ A marketing award for the best electronic service quality research in the Philippine’s service delivery. Academic Excellence Award​ ​ ​ ​ ​ ​ ​ University of Asia and the Pacific - 31st Equatorial Rites​ ​ ​ ​ ​ March 2023 ●​ Hailed as Top 1 student in the batch due to having the highest general weighted average in UA&P. KUMON Mathematics Completer Achiever​ ​ ​ ​ KUMON Philippines​ ​ ​ ​ ​ ​ ​ ​ November 2019 ●​ A Mathematics award upon the overall completion of KUMON Math Level 6A to Level O200 CERTIFICATIONS Inside LVMH Certification Louis Vuitton-Moët-Hennessy (LVMH)​ ​ ​ ​ ​ ​ December 2024 ●​ Specialized in creation and branding, retail operations, and exceptional customer experiences in LVMH ●​ Analyzed the LVMH ecosystem as well as the core aspects and challenges of the luxury industry Omnichannel Marketing Certification Lululemon ​ ​ ​ ​ ​ ​ ​ ​ ​ ●​ Created an integrated marketing plan for the newest at-home fitness platform, MIRROR ●​ Developed a new digital technology for Lululemon’s technical athletic apparel space April 2024 MARKETING RESEARCH & PRESENTATIONS ●​ ●​ ●​ ●​ ●​ ●​ ●​ Digital Marketing Strategy: San Miguel Pale Pilsen Beer International​ ​ ​ Market Intelligence: Offensive Interests of Philippines in Bilateral Free Trade with South Africa Brand Management Analysis of UnMeat in the Philippines ​​ ​ ​ ​ Beyond Limits Incorporation: Strategic Marketing Management Analysis ​ ​ ​ International Business Strategy of Potato Corner​ ​ ​ ​ ​ ​ PAL Holdings Incorporation: Managerial Economics Analysis ​ ​ ​ ​ Competitive Strategy Analysis of COLGATE in the Philippines ​ ​ ​ ​ - SKILLS Soft Skills ●​ Time Management; Problem Solver; Leadership; Proactive; Detail-Oriented; Public Relation ●​ Foreign Language (Fluent in English & Filipino; Basic in Korean & Chinese) Technical Skills ●​ Content Creation: Blogs, Infographics, Emails, Webinars, Events ●​ SEO/Data Analytics: SemRush, Google Analytics, PowerBI ●​ Paid advertisement: META ads, Google ads ●​ Graphic Design/Video Editor: Canva, Figma, Capcut, iMovie ●​ CMS: Wordpress, Wix, HTML, R ●​ AI Tools: ChatGPT, Microsoft Copilot, Gemini ●​ Social Media Platforms: Tiktok, Linkedin, Facebook, Instagram, META Business Suite ●​ Microsoft 365: Outlook, Sharepoint, Excel, Word, Powerpoint, OneNote, OneDrive​ ●​ Google Suite: Gmail, Sheets, Drive, Docs, Slides, Calendar​ ●​ Media Conferences/Recordings: Zoom, Gmeet, MS Teams​, Loom ●​ CRM: Brevo, Mailchimp ●​ Project Management: Notion, ClickUp, Trello 2/2