Srikkanth J

SRIKKANTH J • - •- Facebook Ads Expert | Paid Social | E-commerce | Lead-gen Expertise Worked on international markets Facebook/Instagram Adverts Expert - Worked with FMPs/SaaS Other Paid social media platforms - Twitter, Linkedin, Quora DPA, Pixel implementation Google Analytics Product Management(website) E-commerce operations Remarketing campaign Tech & Deep house DJ - Mixcloud Work experience June 2017 - Present Facebook Marketing Manager Shaw Academy, Bangalore, India Responsible for complete Facebook, Instagram and other social media channels Planning & execution of Facebook campaigns. Forecasting, Campaign creation,Optimisation, Budgeting and Analysis Setup leadgen campaign with direct integration with the CRM for leads A/B testing with ads and ad formats such as canvas ads, slideshow ads, messenger ads, carousel etc Pixel implementation for DPA(dynamic product ads) for Facebook. Setup Product feed for all the products/course offered Led the re-marketing efforts to 80% of the users who did not convert as a lead. Worked on different communication for users who visited the site within 180/90/60/30/7 days Analysing cohorts(age, gender & country) from Tableau. Setup differential bidding for different cohorts(bidding higher for better converting cohort), in turn increasing the revenue Analysing data from Salesforce, Facebook, Google Analytics and Tableau. Marrying all the data together to constantly come with better targeting(cohorts) to increase the volume and revenue Planned & implemented Quora ads with budgeting, targeting and with forecasting for courses offered by Shaw Academy Evaluated various Facebook Marketing Partners(FMPs) to run and manage campaigns. Deep diving into the flow of the platforms and the campaign creation process. Some of the self-serve platforms evaluated were Nanigans, Smartly.io, adEspresso, DriftRock, Zalster, SticherAds etc Monthly budget handled: $200,000+ Aug 2016 - Jun 2017 Manager - Digital Charmsday Jewellery, Bangalore, India Setting up the whole e-commerce site from ground up. This included getting the website ready, setting up the warehouse, logistics and working on the creative concepts for the product https://www.visualcv.com/srikkanthjr Product - Overlooking the complete website from design wire-frames to execution (including all the backend integration/extensions, WMS, Product shipping tracking, payment gateway etc). Creative: Overlooking the creative efforts. Working with media pitch from various creative agencies Digital Marketing – Overlooking all Digital efforts of the company. Facebook, Google Adwords, Instagram, Twitter - setup all ad(including social media) accounts with all the conversion and tracking code Analytics - Google analytics, Google tag manager Logistics & Warehouse - Set-up logistics, negotiated shipping rates and helped design SOP for handling of products at the warehouse May 2015 - Jul 2016 Online Campaign Manager - Facebook(Customer Success) Tookitaki, Bangalore, India Tookitaki was India’s first badged Facebook Marketing Partner (FMP) for ad technology My responsibilities at Tookitaki were to: provide end to end solutions for clients for Facebook ads. This included executing the campaigns, budgeting, planning the spend forecast and providing regular insights(for managed service clients). demo the Tookitaki SaaS platform to potential self-serve customers. Helped them understand the flow of campaign, ad set and ad creation. Hand holding them(during the initial days) to get through ad account creation, pixel implementation, campaign execution and optimisation techniques. Won a few clients at Facebook DR Forum and on-boarded them with minimum spend requirement, negotiated commission rates and also set up the account Evaluated various SaaS tools such as Qwaya, Kenchoo and adEspresso to help redesign the flow of ad creation for in-house SaaS platform. Played a pivotal role in recommending changes to the SaaS platform. Log platform changes/bugs on JIRA for the tech team to resolve Co-ordinated with various Facebook Client Partners to scale up on spends on Facebook SME for Dynamic Product Ads(DPA) & Website Conversion campaigns. Set up and executed DPA for various e-com clients Prepared case studies for various clients and then submitted to Facebook Executed various campaigns such as Website Conversion, Dynamic Product Ads, Missed Call, Mobile App Installs, Page Like, Video Views and Mobile App Engagement Analysed Google Analytics data to optimise campaigns.Analysed product performance, bounce rates, attribution report etc Handled Google AdWords & Facebook campaigns for real estate clients Core Expertise: E-commerce(Lifestyle Brands), Facebook Ads, Google AdWords, E-mail, Re-marketing campaigns, Website flow optimisation. Clients handled: biba.in, BIBA by Rohit Bal, faballey.com, rangriti.com, montecarlo.in, VakilHousing. Feb 2014 - May 2015 Asst. Manager - Digital Marketing - Facebook & Google trendin.com - Aditya Birla Group, Bangalore, India Designed, developed and launched online marketing campaigns in Facebook and in Google AdWords. Facebook: Single handedly transitioned the entire Facebook marketing channel from an agency, so that the campaigns could be run in-house, thereby reducing external dependency and cutting costs. Now solely responsible all spends on Facebook Connected with Facebook partners/agencies to manage Facebook campaigns, by evaluating and adapting various third party tools For ex: Qwaya, AdSpringr, Ad Espresso Integrated with the merchandising team and the product team to design various campaigns and offers in order to increase sales Co-ordinated and gave inputs to creative teams for sliders and banners to increase the CTR Ran precise category wise campaigns by segmenting the audience in Facebook. For ex: Users interested in shirts were shown ads for shirts only and later the same audience were targeted for cross selling. This was achieved by segmenting the Custom Audience i.e., Website custom https://www.visualcv.com/srikkanthjr audience and Mobile Custom Audience Optimised campaigns based on the bounce rate, average time spent, exit rate and the products shown on the landing pages. The first few rows in the landing page should showcase products with a good mix of price range, most viewed/ most sold and the ones with available size sets Solely responsible for launching and running all campaigns entirely during the EOSS time period. The conversions during the EOSS increased by 120% compared to previous year. This is in comparison with the campaigns managed by the agency the previous year Responsible for generating daily and monthly reports (and presentations) highlighting the health indicators and suggesting improvements in the account to ameliorate the metrics Google: Started new campaigns for remarketing (both search and display) and restructured the AdWords campaigns. Collaborated with the technology team to launch shopping ads (Product listing ads) in AdWords. This included proving them with information on the product feed and advising them about complying with the Google’s guidelines Was the liaison between Google and the Trendin technology team to help setup dynamic remarketing ads for Adwords Worked on Google Tag Manager to add conversion pixel codes for affiliates and partners Skills: Facebook Advertising, Google Adwords, Google Analytics, Programmatic buying. Nov 2012 - Oct 2014 Proprietor/Owner ShoeVival – The Shoe Laundry, Bangalore, India Started a shoe laundry business (franchise) in Bangalore, India Designed flyers and marketed it through paper inserts targeting gyms, residential clubs, apartment complexes and corporates. Setup an exclusive Facebook page with before washing and after washing pictures. Initiated to be listed on Just Dial for the various services offered at the respective location Responsible for taking calls from customers and coordinating the pick-up and delivery. Also, involved in making regular after service follow up calls to enquire about the service to ensure customers were happy with their experience with Shoe Laundry Negotiated business tie-ups with laundry services (clothes only) to include shoe laundry in their service. As a part of which was responsible for negotiating rates and planning on the logistics for pickup and delivery Nov 2009 - Apr 2011 Associate Account Manager - Search Yahoo!, Bangalore, India Managed Account Manager’s(AM) Book-of-Business closely along with the associate AMs to make recommendations to advertiser’s account/structure and implementation of Search solutions for various advertisers Optimised advertiser’s accounts to increase Click-through-rate percentage, generate reports on weekly basis that help Advertiser to get an overview of the account performance Weekly and monthly reports include Competitor report, Monthly Budget Spend report, Keyword Analysis report and other account level reports for various clients Strong working knowledge of Yahoo Search Marketing (YSM) and various Yahoo proprietary tools. Experience working on Microsoft adCenter and adCenter reporting. Selected as a Quality Auditor to check the reports and responsible for managing any crisis with respect to the team’s work quality Jul 2009 - Oct 2009 Trainee SEOBaba.com, New Delhi Optimised client websites with on page and off page techniques. Promotion of various sites on Internet for better visibility including Press Release, Article Submission, Directory Submission https://www.visualcv.com/srikkanthjr Nov 2007 - Jul 2009 Technical Recruiter Aditi Technologies, Bangalore, India Working on client’s (Microsoft, Seattle) IT staffing requirement; complete resourcing life- cycle. Identifying the right candidate for the opening, pre-screen the candidate on technical skills Education 2003 - 2007 Bachelor of Engineering VTU Visvesvaraya Technological University Electronics & Communication Interests Mixing music - deep & chill, Nature documentaries, Netflix, Huge fan of David Attenborough and all his shows, Pintresting on shoes & design. Languages - English(Fluent), Tamil, Kannada, Malayalam, Hindi, French(Basic). References Debasish Patra - Facebook - Client Solutions Manager - Ecommerce, Travel & Locals | Global Marketing Solutions Saurav Chakraborty - Facebook - Industry Manager - Travel Prateek Kumar - Jockey International, Inc - Head of Marketing - JockeyIndia.com & Speedo Online https://www.visualcv.com/srikkanthjr