Sraya Buddala

Sraya Reddy Buddala Hyderabad, Telangana, 502324 • - •-•www.linkedin.com/in/Srayareddybuddala Highly accomplished and results-driven professional with a proven history of success in sales and marketing roles within both UK and Indian markets. Demonstrated expertise in consistently surpassing sales targets, on an average of 90% monthly sales target exceedance through effective upselling and strategic sales implementation. Instrumental in driving revenue growth, notably achieving an 85% increase through targeted promotional campaigns and product advertising. Excels in strategic key account management, securing a 90% client retention rate and a 45% revenue growth within a year through proactive relationship building and revenue optimization. Adept at leveraging data-driven insights to develop and execute strategic sales initiatives, coupled with a successful track record in expanding brand visibility and acquiring new clients through professional networking platforms, resulting in a 45% increase in leads and a 30% conversion rate via LinkedIn. EXPERIENCE: Sales Assistant PT| Cooplands & Sons| Whitby, England| April 2023 – August 2024 • Sales target exceedance via upselling: Implemented upselling and successful sales strategies that consistently achieved and exceeded monthly sales targets by an average of 90%. • Revenue generation through promotional campaigns: Spearheaded product advertising and promoted exclusive deals featuring discounts and product alternatives, contributing to an 85% increase in sales revenue. • Inventory accuracy and Efficiency: oversaw routine stock processes, maintaining meticulous inventory documentation and order number accuracy, resulting in reduction of inventory discrepancies and ensuring 100% order fulfillment accuracy. • New product sales performance: cultivated customer engagement with new inventory by articulating product features and benefits, leveraging in-depth product knowledge to drive a 60% conversion rate for new product pitches and boosts sales. Sales & Marketing Executive | Vital Paper Products Pvt Ltd | Sricity, A.P, India| October 2020 – October 2022 • Strategic Key Account Management: Directed the management of a portfolio of 6 high-value clients, achieving a 90% client retention rate and a 45% increase in revenue within a period of 1 year through strategic relationship cultivation and revenue optimization. • Data-Driven Sales Strategy: Executed comprehensive analyses of sales data to identify key growth vectors and inform the implementation of strategic sales initiatives. Generated detailed performance reports encompassing critical sales metrics, client behavioral patterns, and growth indicators to rigorously evaluate target attainment and delineate future strategic objectives. • Proactively pursued new business and client engagement through consistent and targeted cold outreach to generate orders and inquiries. • Strategic Brand Visibility and Client Acquisition via Professional Networking Platform: Leveraged the LinkedIn professional networking platform as a strategic channel to promote product offerings, demonstrably expanding brand visibility and contributing to a 45% increase in leads sourced through LinkedIn and a 30% conversion rate of these professionally sourced leads. pg. 1 SKILLS: • • • Core Competencies: Strategic Key Account Management, Marketing Management Expertise, Proficient in B2B and B2C Sales and Marketing Strategies, Business Development Acumen, Exceptional Client Relationship Management, Proven Revenue Generation Capabilities, Development and Implementation of Effective Sales Strategies, Strategic Planning and Forecasting Abilities, Competent in SWOT Analysis Framework, Focused on Process Improvement and Efficiency Optimization, Strategic Planning and Forecasting Abilities, Competent in SWOT Analysis Framework, Proficient in Point of Sale (POS) Systems and Stock Management, Focused on Process Improvement and Efficiency Optimization. Sales Expertise: Experience in International Sales Operations, Expertise in Domestic Sales Markets, Skilled in Inside Sales Techniques. Analytical & Technical Skills: Data Collection and Advanced Analysis (SPSS), Digital Marketing Proficiency (LinkedIn Platform), Proficient in Point of Sale (POS) Systems and Stock Management, Basic Proficiency in SAP Systems. EDUCATION: M.s International Management| University of Teesside | Middlesbrough, England| May 2024 • Focus: Leadership theories, organizational behavior, and global business environment in an international context. Post-Graduation Diploma Packaging Science| Indian Institute of Packaging| Hyderabad, India| July 2020 • Focus: Packaging materials, machinery, testing methods and sustainable packaging. B.sc Food Technology & Management| Loyola Academy| Hyderabad, India| March 2018 • Focus: Food safety regulations and labeling, product testing, and development. PROJECTS: • • • Dissertation Project – Teesside University, Jan 2024 – May 2024. “The effect of Import and Export causing Economic Growth: India” statistical analysis using SPSS software. Internship – Titan Company Pvt. Ltd, Jan 2020 – June 220. “Anti-counterfeiting packaging technologies” - Academic research Internship – Hindustan Coca- Cola Beverage Pvt. Ltd, Dec 2017 – March 2018. “Non-alcoholic beverage manufacturing process & inspection” – Academic Research ACHIEVEMENTS: • • • Implemented strategic upselling and promotional programs that resulted in exceeding sales targets by 90% and driving an 85% of increase in revenue. Cultivated strong client relationships, achieving a 90% client retention rate and strategically growing key account client revenue by 45% year-over-year. Significantly improved lead generation and brand visibility via LinkedIn, resulting in a 45% increase in leads and a 30% conversion rate. pg. 2