Sotirios Rantovits

GLASGOW G--Linkedin: https://www.linkedin.com/in/sotirios-rantovits-9a25b716b/ Sotirios Rantovits Detail-oriented, multilingual and versatile Ecommerce and Digital Marketing professional with over 6 years of experience driving digital strategies, optimising customer journeys, and managing seamless online operations. Skilled in enhancing brand visibility, boosting conversions, and building community-centric online experiences. Adept at working with cross-functional teams and leveraging data insights to deliver outstanding results in the lifestyle, FMCG, and travel sectors. SKILLS • • • • • • • Ecommerce Strategy: Platform Management, Inventory Optimization, Conversion Rate Optimization SEO & SEM: Google Analytics, Keyword Research, Content Creation, Dynamic Pricing, Ahrefs, SEMrush Digital Marketing: Social Media Campaigns, PPC, Influencer Collaboration, Customer Retention Analytics & Reporting: Google Tag Manager, Meta Ads Manager, Looker Studio, Data-Driven Strategy Content Curation: SEO-Optimized Listings, Customer-Centric Content, UX Enhancements Project Management: Agency Coordination, Vendor Relations, Stakeholder Alignment Languages: Fluent in English, French and Greek; Conversational in Spanish and Serbian EXPERIENCE Soul Atlas, Remote Chief Marketing Officer – Contract – Part-time March 2025 – Present • Customer Persona Development: Shaping Soul Atlas’ customer identity and positioning by developing the brand’s core persona. • Campaign Leadership: Leading the creation of integrated campaigns across email, social media, YouTube, Discord, and crowdfunding platforms to drive reach and conversion. • Community Strategy: Overseeing community strategy, including Discord activation, supporter engagement, and influencer initiatives. • Creative Alignment: Defining brand voice, tone, aesthetic guidelines for all communications and content. Strategic Oversight: Provided strategic oversight across creative, product, and marketing teams to ensure cohesive alignment between launches, storytelling campaigns, and community milestones. • • Growth Strategy: Developing and executing growth strategies for audience acquisition, retention, and prelaunch excitement. • Search & Discovery Optimisation: Directing SEO, social discovery, and long-tail keyword content for sustainable visibility and fanbase expansion. Freelance, Remote Digital Marketing Consultant AUG 2021 - Present • • Customised Marketing Plans: Created tailored SEO-optimised content for clients in the tourism sector, including hotels and travel agencies, increasing online engagement by an average of 20%. Campaign Management: Designed and implemented PPC campaigns for travel-related brands, improving lead generation by 30% in 6 months. • • • • Content Creation: Collaborated with clients to refine digital strategies, enhance user experiences, and boost brand awareness ensuring consistency and audience alignment. Email Marketing Strategy: Developed and executed automated email sequences for travel clients, resulting in a 25% increase in booking enquiries and improved re-engagement from lapsed users. Analytics & Reporting: Built custom performance dashboards using Google Analytics and Looker Studio to track campaign ROI, user behaviour, and channel attribution, enabling smarter optimisation decisions. Website Optimisation: Advised on website structure, content hierarchy, and SEO improvements that led to a 35% increase in average session duration and reduced bounce rates across client sites. Agora Greek Delicacies Ltd, Glasgow, UK Digital Marketing & Ecommerce Manager JAN 2022 – December 2024 • Website Optimisation: Developed, managed and optimised a fast growing e-commerce platform showcasing premium FMCG products, increasing online sales by 14% in 2022 and a further 18% in 2023. SEO Strategy Development: Implemented advanced SEO strategies and dynamic pricing models, driving a 21% increase in organic traffic in 2023. Campaign Optimisation: Planned and executed multi-channel digital campaigns (social media, email, PPC), achieving a 32% growth in brand engagement. UX Excellence: Enhanced the customer journey, resulting in an 25% improvement in conversion rates. Project Coordination: Collaborated with cross-functional teams, including UX and sales, to align digital strategies with business objectives, enhancing the customer experience. Influencer Management: Leveraged influencer partnerships in social platforms (mainly Instagram) to expand the online community and drive traffic to the website. Analytics-Driven Insights: Analysed customer behaviour using Google Analytics and Looker Studio, identifying areas for optimisation and improving ROI. CRO & A/B Testing: Conducted A/B testing and data-driven conversion rate optimisation (CRO) strategies, leading to a 25% increase in customer retention and a more seamless user experience. • • • • • • • CitizenM Hotels, Glasgow, UK Digital Marketing Associate NOV 2018 - AUG 2021 • • • Social Media Growth: Curated lifestyle-aligned content and promoted wellness-focused initiatives during Covid, increasing social media engagement by 20% across Instagram, Facebook, and LinkedIn. Event Marketing: Coordinated in-person and virtual events, resulting in a 25% boost in attendance, enhancing brand visibility. Customer Experience Focus: Engaged directly with customers using Review Pro and later Synxis, ensuring prompt issue resolution and fostering loyalty and an engaging online community. Sotiropoulos Kiriakos/ Lifting Machines, Athens, Greece Marketing & Ecommerce Executive JUN 2016 - SEPT 2017 • • • • Led the full digital marketing strategy for a growing retail business, focusing on SEO, paid media, and email marketing and streamlined e-commerce operations, enhancing customer satisfaction. Conversion Optimisation: Managed website improvements resulting in a 45% increase in online sales. Content Development: Spearheaded content creation initiatives that improved site rankings by 30%. SEO Execution: Optimised website structure and content for improved search engine visibility and audience retention driving a 20% increase in organic traffic year-over-year. EDUCATION University of Strathclyde Business School, Glasgow UK Master’s Degree (Merit) in Tourism & Marketing Management SEP 2017 - SEP 2018 • Specialised in digital marketing, market research, and consumer behaviour, providing a robust foundation for strategic marketing in multiple sectors such as ecommerce, lifestyle and travel. International Hellenic University - Sindos Campus, Thessaloniki GR Bachelor’s Degree (Hons) 2:1 in Accounting and Finance FEB 2010 - MAR 2015 • Built strong analytical and financial acumen, leveraging these skills for strategic marketing insights. data analysis, statistics, and reporting. CERTIFICATIONS Google Analytics Individual Qualification Google Ads Certification Google Digital Marketing & E-commerce Professional Certificate Google Tag Manager Fundamentals Meta Certified Digital Marketing Associate SEMRush SEO Toolkit Course HubSpot Content Marketing - Inbound Marketing – SEO HubSpot Email Marketing Certification