Sophie Roberts
T: - / -
-
Summary__________________________________________________________________________
A dedicated marketer with over 9 years’ experience planning and executing campaigns for both b2b
and b2c campaigns in various industries. Passionate about helping both small and large businesses
build a strong and successful identity through cohesive marketing.
Skills______________________________________________________________________________
●
●
●
●
●
●
●
Strong copywriting skills
Marketing Strategy
Partnership management
Social media (paid and earned)
Oracle Eloqua/ Salesforce systems
Hubspot
Mailchimp
●
●
●
●
●
Digital marketing campaigns
Blogging & community management
Google Analytics
Wix / Shopify
HTML & CSS experience
Employment history________________________________________________________________
Founder, Mighty Smalls Dec 2017 – Present
●
Founded a marketing agency catering to small business owners
●
Managed email content, blog writing and social media for both small and large brands
Solutions Marketing Manager, Ignite Technologies (Remote) Jun 2018 - Present
●
●
●
●
Oversaw the customer success and content production for SaaS products (mainly focusing
on UGC platform Chute)
Created blog, video, email and educational content for the platform to re-engage and
educate users following our acquisition of the company
Co-ordinated customer calls to hold coaching and walk-through sessions on the platform
Hosted best practice webinars for our customers each month to upsell features and make
the product more ‘sticky’
Group Head of Marketing, VirtuGroup UAE N
ov 2017 - Feb 2018
Main achievements
●
●
●
Oversaw all strategic marketing plans and implementation for all companies under the group
Controlled the marketing budget for the group as well as the strategic marketing plan and
calendar for the company
Implemented a new marketing automation software to manage the sales funnel more
efficiently
Marketing & Partnerships Specialist, Virtuzone UAE June 2017 - Nov 2017
Main achievements
●
●
Took control of the marketing function for the business, implementing campaigns and
making strategic decisions with the senior management team
Employed and managed the design team and a marketing assistant to expand the marketing
team.
Sophie Roberts
●
●
T: - / -
-
Hired and directed an external agency for content strategy and creation for SEO purposes
Created new brand guidelines to be implemented on all marketing materials to streamline
the public image of the company
Partnerships Specialist, Virtuzone UAE March 2017 - June 2017
Main achievements
●
●
●
Built and managed relationships with key industry partners for the ‘VirtuTeam’ programme,
including Etisalat, Aramex, KPMG, Hertz, Shopify, Telr.
Organised events for our partners to be connected to new business owners
Signed up media and channel partners for Virtuzone including incubator and accelerator
programmes
Marketing Manager, Terrapinn Middle East April 2013 to Present
Main achievements
●
●
●
●
●
●
●
Created a new briefing system for sales staff creating sales email campaigns that improved
conversions and engagement across the board
Managed portfolio of events across a variety of industries
Launched industry blog for another team, taking ownership of the community
Launched several event brands for the first time in the region
Secured and maintained key partnerships with government bodies and key stakeholders
Launched the first rail focused career zone in partnership with the government
Increased attendance by 70% and doubled the total revenue of my largest event in 2 years
Marketing Executive, Terrapinn Middle East August 2012 – April 2013
Main achievements
●
●
●
Took ownership of the email marketing software for all teams
Wrote content for all industry blogs in the portfolio across all teams
Planned and executed marketing campaign for two awards ceremonies
Student Ambassador Team Leader, U
niversity of Leeds, UK September 2010 to July 2012
●
Trained new ambassadors and managed a large team, coordinating university events
Education__________________________________________________________________________
University of Leeds, 2012
BA Arabic & Middle Eastern Studies 1:1
Recipient of Award for Excellence after gaining the top mark in the class
Additional information_______________________________________________________________
●
●
●
●
●
Brand Ambassador for Puma Middle East - promoting the brand via social media Jan 2015 –
April 2016
Completed online certificate in Front End Web Development (Skillcrush)
Google AdWords certified (Search and Display)
Growth Hacking online course (Udemy)
Google Analytics Beginner Qualification
