Sophia Edijana-Abajue
Communications & PR Professional
Professional Summary
Warm, purpose-driven, and creative communications professional with hands-on experience in storytelling,
brand visibility, and partnership development. Skilled in social media management, event publicity, and
crafting compelling narratives that connect brands to their audiences. Passionate about using communication
to inspire, inform, and influence — with a strong commitment to purposeful and community-driven storytelling.
Professional Experience
Social Media Manager — OwnYourBrand Inc.
Lagos, Nigeria | 2024 – Present
• Develop and execute social media strategies that grow brand visibility and engagement across professional
and business accounts.
• Create content that tells authentic stories, builds community, and drives meaningful engagement.
• Analyze campaign performance metrics to refine strategies and increase brand impact.
• Collaborate with creative teams to ensure consistent and effective brand messaging.
Freelance Communication Coach
Lagos, Nigeria | 2023 – Present
• Coach children and teens in public speaking, confidence building, and content creation.
• Develop personalized communication training plans to help clients express ideas with clarity and creativity.
• Facilitate small workshops on storytelling, personal branding, and presentation skills.
• Integrate social media and content strategy lessons to help young people communicate effectively online.
Head of Junior Church Department
Lagos, Nigeria | 2022 – 2025 (Promoted to Senior Position)
• Led communication, planning, and coordination for children’s programs and outreach events.
• Built one-on-one partnerships and sponsorship relationships through intentional engagement and
follow-ups.
• Produced post-event reports for transparency and sponsor accountability.
• Supervised a volunteer team to execute impactful, value-driven events for families.
General Secretary — Campus Fellowship (University)
2019 – 2022
• Organized over 10 high-impact campus events attracting 1,000+ attendees annually.
• Created sponsorship proposals, managed brand partnerships, and oversaw event publicity.
• Developed and led creative communication campaigns that boosted student engagement and attendance.
• Coordinated cross-functional teams for program logistics and media coverage.
Certifications
• Digital Marketing — Cybersafe Foundation (DigiGirls)
• Content Marketing — HubSpot Academy
Key Skills
Public Relations & Media Outreach, Storytelling & Brand Communication, Partnership Development, Event
Coordination & Publicity, Social Media Strategy & Analytics, Copywriting & Community Building, Digital
Marketing Campaigns, Public Speaking & Presentation Skills
Personal Projects & Volunteering
• Designed storytelling-driven campaigns for student and community events.
• Supported youth empowerment programs through communication and public speaking mentorship.
