Soni Jha

Soni Jha CONTACT PROFESSIONAL EXPERIENCE Sr. Creative Strategist Phone: - Address: Ghaziabad, UP Email:- Linkedin: linkedin.com/in/ soni-jha-b5/ Sr. Strategist | Gurgaon, April 2024-Present Sharechat Led content strategy and execution for ShareChat and Moj, driving engagement through databacked, platform-first campaigns tailored to diverse Indian audiences. Managed content calendars and creative direction, ensuring brand messaging aligned with audience preferences on vernacular social platforms. Spearheaded the HUL Closeup product launch, designing an innovative content plan that leveraged ShareChat and Moj’s regional reach, leading to increased product awareness and audience interaction. Developed short-form video and influencer-led content strategies, optimizing media spends and creative performance to boost engagement. Partnered with cross-functional teams (design, analytics, and brand teams) to produce high-quality branded content, ensuring a cohesive marketing approach. Strategist | Gurgaon , June 2022 — April 2024 Sharechat Executed digital content strategies tailored for Tier 2 & 3 markets, ensuring high engagement through localized storytelling. Partnered with Joy (skincare brand) to develop content-led campaigns, increasing brand awareness and driving conversions among key consumer groups. Analyzed content performance metrics, refining strategies to improve audience retention, engagement, and brand affinity. Developed brand playbooks, ensuring content guidelines, tonality, and messaging consistency across Moj & Sharechat. Influencer Executive | Gurgaon , Jan 2022 — June 2022 Social Catalyzers Designed and executed influencer-led content campaigns, aligning storytelling with brand goals for maximum impact. Managed influencer content production, ensuring high-quality branded content that enhanced engagement across social media. Collaborated with cross-functional teams (design, marketing, and product) to execute content that drove business objectives. Influencer Marketing Coordinator | Delhi, Aug 2021 — Dec 2021 BuzzOne Onboarded influencers and managed brand collaborations, ensuring seamless campaign execution. Aligned content strategies with brand goals, creating impactful influencer-driven narratives. Executed digital-first campaigns, enhancing audience engagement through effective content planning. EDUCATION CCS University |- Bachelors In Journalism & Mass Communication GPA: 8.0 Diploma In Photography SKILLS Digital Content Strategy Multi-Platform Content Planning Creative Direction & Campaign Ideation Short-Form Video Content Creation Storytelling & Brand Messaging Influencer Collaboration & Content Optimization Regional & Vernacular Content Strategy Content Performance Metrics & Optimization Audience Insights & Consumer Behavior Analysis Copywriting & Script Development for Digital Campaigns End-to-End Campaign Execution Media Planning