SONALI RAVAL, STORYTELLER
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Explore: sonalisportfolio.wordpress.com | Connect: linkedin.com/in/sonaliraval
Do you know one characteristic that all great brands share? They tell great stories.
I build brands by creating content that showcases their best stories.
Businesses that need not just writing, but strategic inputs for content-driven growth will
enjoy working with me.
YOU CAN RELY ON ME TO DELIVER …
Leadership Boosters -CXO Presentations, Business & Industry Reports, Leader Profiles,
Thought Pieces, Blogs / Articles, Interviews
Business Pitches – Business Plans, Investor Communication, Start Up Pitches
Inbound Content – Social Media accounts, Blogs, Articles, Case Studies
HIRE ME WHEN …
You want a writer who understands exactly what your business needs.
You want to save time and money; and gain a fast mover advantage with content that is
consistently crisp, clear and “on target” - and to agreed timelines.
You want to make your business and ideas accessible to everyone, with messaging that
transforms complex ideas and jargon into easily understood tales.
Your audience needs relevant, current and reliable information backed by meticulous
research
SKILLS VALIDATION …
@ UPWORK/ ELANCE oDesk
Business Plans Test, Top 10%
Online Article Writing and Blogging Test (U.S. Version), Top 10%
Business Writing Skills Certification, Top 10%
Resume Writing Skills Test, Top 10%
@ FLEXJOBS
Business Writing Skills Test (U.S. Version), Top 10%
Web Content Writing Test, Top 10%
Online Article Writing and Blogging Test (U.S. Version), Top 10%
PORTFOLIO
Writing Samples – sonalisportfolio.wordpress.com/category/articles
Presentation Samples – sonalisportfolio.wordpress.com/category/presentations/
Brand Building Samples - sonalisportfolio.wordpress.com/category/brand-building
SONALI RAVAL, STORYTELLER
- |-| sonalisportfolio.wordpress.com | linkedin.com/in/sonaliraval
CORPORATE EXPERIENCE
Communications Manager @ ericsson.com (with Remote Experience)
Received Ace Award for designing custom Employee Engagement platforms for the Unit
Head, shaped team’s culture
Architect of eight new business proposals, with 75% success rate
Built the site’s brand; positioning it to global stakeholders through Business Reviews.
Instrumental in seeding new opportunities
Delivered exceptional content, making “Sonalify” a synonym for creative excellence
Trusted Advisor to leadership team, coaching and assisting them to build their
personal brands
Executive Communications Manager + Content Specialist @ cisco.com (with Remote Exp.)
Built India leader’s personal brand by planning, writing, designing, producing, and coaching
to deliver persuasive presentations
Positioned Cisco India’s Head as a thought leader in the industry; ghost writing articles that
appeared in the national print media
Crafted CXO level customer presentations for Advanced Services team, positioning Cisco as
a trusted network migration expert
Marketing Function @ quintiles.com
Built India unit’s identity as a CoE in Clinical Research ( global branding)
Launched "Quintiles Store" – branded merchandise for employees
Created unit’s first intranet portal, led virtual team of seven authors
Corporate Affairs Function @ intaspharma.com
Created and implemented Corporate Identity blueprint, including advertising, PR,
branding collaterals
Crafted proposal and presentations for Gujarat’s first plasma fractionation project.
Fashioned investor messages - Annual Reports, Information Memorandum, Executive
Presentations for analysts and media
White paper for Blood Banking Consultancy Services won three consultancy contracts
from National AIDS Control Organisation & International Red Cross.
ACADEMICS
MBA, Finance @ B K School of Business Management, Gujarat University, GPA 3.12/4
BA, Economics @ M S University of Baroda, 75%
HSC / Grade 12 @ Navrachna School, Central Board of Secondary Education, 74%
SSC / Grade 10 @ Navrachna School, Central Board of Secondary Education, 77%
Professional Development @ Mudra Institute of Communications
Managing Marketing Communication + Managing Corporate Reputation
SONALI RAVAL, Storyteller
- |-| sonalisportfolio.wordpress.com | linkedin.com/in/sonaliraval
WANT TO KNOW MY STORY?
I am a storyteller who has worked for two decades in the corporate world. I understand
business needs intimately, and make it my business to bridge the gap between what
organizations want to say and what people need to hear. I have honed to a precise
degree the art of unpacking complex jargon, and turning it into tales that people
understand, relate to and remember.
Ideas fascinate me. I spend hours thinking, and stitching together ideas (some my own,
some borrowed) to build something new. I have been called an “Idea Amplifier”, and I
own the label with pride. It helps to have a mind that understands the implications
behind the words, and automatically picks out the significant facts from the surrounding
clutter.
I both loathe and love my super power - an overwhelming empathy for animals. The
world can be cruel to those without an agency, a voice. I refuse to condone this. I do
everything I can to make this planet a happier and safer home for all. I rescue dogs and
cats, rehabilitate the injured, re-home abandoned pets, advocate for their rights, foster
and adopt as many as I can. And every day, I pray that I - and others of my tribe - will
no longer be needed. Until then, I use my messaging expertise to help local animal
shelters raise awareness and funds.
I draw no boundaries between the professional and personal me. Engage the storyteller
or the animal rights warrior, I am all me. You get the same passion, commitment, and
willingness to smash through every barrier that stands between today and a better,
kinder world.
The Stories I Live By…
Ayn Rand’s Atlas Shrugged | Daniel Quinn’s Ishmael | Richard Bach’s Illusions
SONALI RAVAL, Storyteller
- |-| sonalisportfolio.wordpress.com | linkedin.com/in/sonaliraval