Sonal Sharma

• Responsible for the complete social media marketing and email campaigns of luxury hotels in India.
• Lead generation campaigns to build a relevant sales funnel for telemarketers.
• Build the complete digital persona of the company and clients. Includes Website, SEO, Advertising, Tracking, Analysis and organic campaigns.
• Analyze the ROI of campaigns.
• Responsible for the complete inbound marketing and delivering MQLs for the sales team
• Design and strategize the campaigns based on target buyer persona and industry segment
• Plan keywords for SEO and SEM using various tools such as Keyword Planner, Spyfu, Keywordtool.io etc
• Responsible for initial copy, creative briefing, execution and reporting of ad campaigns on various channels
• Run email marketing campaigns for lead generation and nurturing
• Reporting user behavior on website and lead generation through Google Analytics
• Account management for various clients, building relationship and finding opportunities for up-sell
• Handled complete pre-sales support, database generation, database maintenance
• Collaborating the results from multiple campaigns and analyzing the best channels
• Secondary research and creating curated content
Tools and Technologies: Salesforce CRM, Mailchimp, Sendgrid, Buffer, Contify Platform, Google Analytics, Facebook Adverts, Google Adwords, Twitter Ads, LinkedIn Ads, Campaign Monitor, MS-Excel
Certifications: Google Adwords Certified (Fundamentals + Video), Google Analytics Certified, Hubspot Inbound Marketing Certification, Twitter Marketing Graduate