Sonal Jayawickrama

Sonal Jayawickrama Marketing and Creative Specialist 85/1, Kohalvila Road, Dalugama, Kelaniya| -|- Summary Skills Marketing and creative specialist, hard working, quick learning, problem solving, determined professional offering knowledge and experience in formulating creative solutions, marketing, digital marketing, and social media marketing management. Adept at working effectively to achieve goals both as a cross-functional team member and individual contributor. Willing and able to learn. Work Ethic and Determination Core Competencies Marketing Digital Marketing Solution developer Operational Excellence Relationship Building Traditional Marketing Research and Analysis Communication Resource Allocation Territory Management Competitive Intelligence Team Leadership Budget development Product Education Research & Analysis Project Management Process Improvements Digital Marketing Team Leadership Professional Experience Digital Marketing/Social Media Executive August 2017 - Present Event Management Sydpro Pvt Ltd -Assist in the formulation of strategies to build a lasting digital connection with consumers -Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) -Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness -Be actively involved in SEO efforts (keyword, image optimization etc.) -Prepare online newsletters and promotional emails and organize their distribution through various channels -Provide creative ideas for content marketing and update website -Collaborate with designers to improve user experience -Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) -Acquire insight in online marketing trends and keep strategies up-to-date -Maintain partnerships with media agencies and vendors Marketing Intern July 2016 - October 2016 British American Tobacco, Malaysia Served as a marketing intern reporting directly to the Marketing manager. Was based in the Sales and Marketing department, at the British American Tobacco office in Kuala Lumpur. In addition to sales and marketing duties, was selected for the ERP Evaluation team that focussed on evaluating the current SAP ERP system in the company, and developing proposals on how to improve or change the current system. Collected quantitative and qualitative data from marketing campaigns Performed market analysis and research on competition Supported the marketing team in daily administrative tasks Assisted in marketing and advertising promotional activities (e.g. social media, direct mail and web) Prepared promotional presentations Helped distribute marketing materials https://www.visualcv.com/bihi14gvob8 Website Development and SEO Achievements Representative of Sri Lanka for the Global Young Leaders Conference (2012) – Washington D.C, United States of America Representative of Sri Lanka for the Youth Economic Summit (2014) –Malaysia Youth Speaker for the International Youth Foundation (2017) Activities Model United Nations - over 5 years of experience participating in and organising Model United Nations conferences across Sri Lanka and the world. Secretary General for the Lyceum International School Model United Nations 2012 and the Asia Managed and updated company database and customer relationship management systems (CRM) Helped organize marketing events Off-Site Social Media Manager February 2016 - July 2016 Google Developers Group, Malaysia Was placed with overall responsibility for all social media outlets for the Google Developers Group. Deliberate planning and goal setting Development of brand awareness and online reputation Content management SEO (search engine optimization) and generation of inbound traffic Cultivation of leads and sale Administrate the creation and publishing of relevant, original, high-quality content. Identify and improve organizational development aspects that would improve content (employee training, recognition and rewards for participation in the company’s marketing and online review building) Create a regular publishing schedule. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Promote content through social advertising. Part-time Student Counsellor 2014 - 2015 Australian College of Business and Technology, Sri Lanka Helping the students understand their skill sets and provide them ways to utilize it. Providing information about the various colleges and universities and advising them about various requirements. Advising the students on their personal problems and helps them to resolve it. Recognising the behavioral issues and provides solutions to handle them. Holding various sessions with the students to identify the problems, that the child faces and try to understand their troubles and advise them. Working as a mediator between the student and the college authorities, if there is an argument and tries to resolve it. Education B.A (Hons) Marketing Management (First Class) 2015 - 2017 Asia Pacific University of Technology and Innovation, Malaysia Was a member of the Dean's List of Outstanding Academic Achievement (2016) Member of the Student Council and Student Affairs Department (2016) President of the Model United Nations Club President of the Sri Lankan Society Vice President of the Student Developer Society (Coding and disruptive solutions) Diploma in Business 2014 - 2015 Australian College of Business and Technology, Sri Lanka Winner of the Gold Award - Best Student of the Batch Member of the Student Council Chartered Accounting 2013 - 2014 Chartered Accountants, Sri Lanka Completed Level One of the CA Sri Lanka program. References https://www.visualcv.com/bihi14gvob8 Pacific University Model United Nations 2016. Volunteer - Google Business Day 2016 Technological Proficiencies HubSpot Microsoft Office Suite Website Development Search Engine Optimisation All forms of social media marketing Ms. Themozly Panduergan Senior Lecturer Asia Pacific University of Technology and Innovation-Mr. Sanjika Perera Senior Lecturer Australian College of Business and Technology - https://www.visualcv.com/bihi14gvob8