Solomon Kwame Asamoah

SOLOMON KWAME ASAMOAH Email:-LinkedIn: linkedin.com/in/skasamoah Phone: - Portfolio: tinyurl.com/solomon-asamoah PROFESSIONAL SUMMARY - DIGITAL MARKETING SPECIALIST | MEDIA BUYER | DATA ANALYST I am a performance-driven digital marketing professional specializing in media buying, performance marketing, and paid advertising. As a Meta Certified Media Buyer, I have successfully managed campaigns across Meta Ads, Google Ads, YouTube, LinkedIn Ads, and programmatic platforms, driving measurable results like a 1000%+ ROAS and 40% revenue growth. I focus on optimizing ad spend, leveraging analytics, and delivering sustained business growth. PROFESSIONAL EXPERIENCE PUBLICIS WEST AFRICA A leading advertising and communications agency with over 200 employees, offering services in digital marketing, media buying, creative solutions, and brand strategy, with operations across several West African countries. Digital Media Manager July 2024- Present Responsible for devising effective campaign strategies, overseeing execution across all channels, and achieving measurable results in 25 countries throughout Central and West Africa.  Executed digital campaigns across 9 African countries for a leading global FMCG brand, delivering a 35% lift in brand awareness and a 22% increase in consumer consideration.  Optimized over $500K in ad spend, achieving a 25% improvement in ROAS, a 40% drop in CPC, and exceeding conversion targets by 30%+.  Partnered with analytics teams to analyze campaign data in real time, implementing optimizations that reduced wasted spend by 20% while scaling high-performing segments. BLISS SPA AND AESTHETICS A premium wellness and beauty company offering spa and aesthetic solutions in the heart of Accra’s East Legon. Digital Marketing Lead Feb 2024- May 2024 Responsible for managing the social media accounts, leveraging SEO strategies to drive website traffic, and executing campaigns to boost online and offline sales.  Performed SEO audits, competitor research and identified keyword optimization opportunities resulting in 60% to 120% increase in organic traffic to website.  Achieved 8th position on the Google Search page for selected keywords.  Designed Google search and video advertising campaigns increasing traffic and sales by 40%. AFRICA 118 A digital marketing and business solutions provider with approximately 80 employees, specializing in services like website development, SEO, and social media marketing. Operating primarily in East Africa, the company generates an estimated $16.8 million in annual revenue. Data Analyst Feb 2024- May 2024 Responsible for extracting, cleaning, and analyzing company data using graph databases, Python libraries, Google Maps, and tools like Apollo, Lusha, and ZoomInfo to identify key executive contacts.  Extracted datasets from graph databases using Cypher, compiling 5,000+ detailed company profiles.  Gathered targeted data from Google Maps with 95% accuracy using Gmaps Extractor.     Cleaned and prepared large datasets with Excel and Python, boosting data integrity and analysis speed by 30%. Scraped company data using BeautifulSoup and Bardeen AI, increasing lead quality by 20%. Extracted 1,000+ executive contacts with Apollo, Lusha, and ZoomInfo, improving lead conversion by 15%. Streamlined lead generation processes, reducing prospecting time by 25%. GILSAN MANUFACTURING COMPANY LTD A freezone company specializing in the production of consumer goods, with exports to over 8 African countries. Digital Marketing Manager Oct 2022- April 2024 Responsible for managing the social media accounts, developing and executing campaigns to drive sales across 8 African countries.  Reversed the company's longstanding January and February profit decline trend in 2023 through the implementation of new marketing strategies.  Created and executed a social media strategy that increased followers by 40% and engagement by 60% over a 2-month period.  Generated a 20% increase in sales through social media by leveraging paid advertising and targeted promotions. CERTIFICATIONS ● META Certified Media Planning Professional ● META Certified Media Buying Professional ● DATACAMP Certified Data Analyst Associate SKILLS AND TOOLS      MEDIA BUYING o Facebook/lnstagram (Meta Ads) | Google (Search, Display, Video Ads) | Linkedln Ads ACCOUNT MANAGEMENT o Facebook | Instagram | LinkedIn | TikTok | Twitter(X) | YouTube o Sprout Social | Brandwatch SEO o Keyword/Competitor Research (Semrush | Ahrefs | Moz | Google Keyword Planner) o Analytics Tracking (Google Analytics, Google Search Console) DATA ANALYTICS o Ms. Excel | Power BI | SQL | Python OTHERS o Wordpress | Canva | Google Suite | Buffer | Hookle | Mailchimp | Systeme.io EDUCATION UNIVERSITY OF GHANA – LEGON B.A. Economics with Statisti Aug 2013 — Jun 2017