Soliu Habeeb
www.linkedin.com/in/habeebsoliu
SUMMARY
Lead Generation Specialist with proven experience transforming raw data into high-quality pipelines that
convert. Skilled in email outreach, market research, and precision prospecting over volume, leveraging
tools like Apollo, Clay, HubSpot, and LinkedIn Sales Navigator to streamline workflows. Strong record of
aligning sales and marketing teams, ensuring smooth campaigns, and delivering revenue-ready
opportunities through accurate research and clear communication.
WORK EXPERIENCE
Lead Generation Specialist
February 2025 - Present
LiftOff GTM – Remote
● Ran outbound via cold email and LinkedIn with tailored messaging, sustaining a 3%+ positive
reply rate per campaign and booking discovery calls for the sales team.
● Defined the ideal customer profile (ICP) and segmented target markets; built and cleaned
prospect lists using LinkedIn Sales Navigator, Apollo, and Clay where necessary.
● Conducted meticulous A/B testing across email marketing campaigns, continuously optimizing for
maximum open rates and click-through performance
● Built research briefs covering market size, target segments, and competitor angles; applied
insights to personalize email and LinkedIn outreach.
● Maintained email deliverability by warming domains, authenticating email, and keeping lists clean;
reduced bounces and spam complaints.
● Built weekly CRM reports on MQL to SQL conversion, meetings set, and new pipeline; iterated on
audiences, offers, and cadences based on results.
Digital Marketing Associate
August 2023 - February 2025
Kaqii Digitals – Remote
● Contributed to generating 50+ qualified leads per quarter through digital outreach and targeted
campaigns, supporting early-stage growth.
● Supported the design and launch of email campaigns that achieved an average 25% open rate
and 6% click-through rate.
● Conducted research on market trends and competitors to help adapt strategies for a startup
environment.
● Provided the sales team with marketing insights and customer data that supported their outreach
and conversion efforts.
● Collaborated with the sales team to align digital campaigns with lead-generation goals, ensuring
smoother handoff of qualified leads.
SKILLS/TOOLS
Lead Generation
Apollo
HubSpot
Email Marketing
Clay
Data analysis & report
Sales Navigator
Market Research
EDUCATION
Lagos State University – Lagos, Nigeria
BSc, Industrial Relations and Human Resource Management
February 2024
Lagos State University – Lagos, Nigeria
Diploma, Industrial Relations and Human Resource Management
February 2020
