DATTA Soham
DATTA
Soham
MARKETING SPECIALIST
DIGITAL MARKETING MANAGER
Results-driven
ABOUT
ME digital
marketing professional with 3 years of experience in B2B SaaS
marketing, specializing in content strategy, customer journey mapping, and cross-functional
Results-driven digital marketing professional with over five years of experience in
collaboration. Proven ability to execute data-driven campaigns that drive product adoption,
crafting and executing innovative strategies across various industries. Skilled in
user engagement, and lead generation. Adept at creating high-quality content, optimizing
SEO, marketing
PPC, email
marketing,
and social
media
management,
a proven
funnels,
and utilizing
analytics
to refine
strategies forI have
maximum
impact.track
Passionate
recordabout
of increasing
brand
visibility
and
driving
lead
generation.
Passionate
about user
working in dynamic, remote teams to drive growth and deliver exceptional
community
development and team collaboration, I thrive in dynamic environments
experiences.
where I can leverage analytics EDUCATION
to optimize marketing efforts and enhance user
engagement.
EDUCATION
WORK EXPERIENCE
WORK
Digital EXPERIENCE
Marketing Manager - IFB Industries Ltd.
Developer
Community
October
2022Marketing
- July 2024and
| India,
Remote
Development
Specialist
Managed a team
of three,- Bonitasoft
fostering development and
collaboration.
Nov
2021 - July 2022 | Paris, France
Designed and launched the IFB India website; optimized SEO,
Developed and executed comprehensive content marketing strategies, aligning
leading to a 40% increase in organic search traffic and 30%
with business goals to drive awareness and increase product adoption.
improvement
in search rankings.
Created and optimized a wide range of content, including blogs, case studies,
Ledproduct-related
campaigns promoting
IFB appliances,
generating
videos, infographics,
and white
papers, 300+
to engage the
qualified
leads
through and
LinkedIn
B2B
efforts.
developer
community
increase
traffic.
Managed and
social media
presence,aleading
increasedinengagement
Developed
PPCgrew
campaigns,
achieving
50% to
increase
and driving
downloads
through
targeted
website
trafficproduct
and 1,000
high-quality
leads
in 12content.
months.
Produced
creative email
assets for
campaigns,for
including
social media posts,
Crafted
bi-weekly
newsletters
4,000banners,
subscribers,
landing pages, and video tutorials, enhancing brand visibility and user
resulting in 30% open rate and 25% engagement increase.
acquisition.
Managed social media accounts, boosting engagement by 35%
Worked closely with cross-functional teams (sales, product, customer success)
andtofollower
growthaligned
by 25%.
ensure content
with overall strategies.
Planned
and hosted
five webinars, averaging
Led B2D
(business-to-developer)
campaigns 150
likeparticipants,
product releases and
enhancing
leadseries,
generation
and improving
brand engagement.
educational
significantly
user acquisition and engagement.
Managed
email
campaigns
through
Salesforce
and Pardot, including
resulting in a 203%
Developer
Marketing and Community
segmentation, newsletters, and performance tracking,
Development
Specialist
- Bonitasoft
increase in user
acquisition within
4 months.
Demonstrated expertise in Twitter advertising with a low cost-per-result (CPR)
rate of as low as $0.0049.
Implemented
multichannel
strategies
to drive workflows
brand awareness
Leveraged HubSpot
for creating
and managing
and email campaigns,
anddriving
community
growth.and improving conversion rates.
lead nurturing
Managedsocial
influencer
relations
and developer
community
outreach,
Managed
media
accounts,
creating
content
that including a
tech chat
with Thomas
Allewyer,
increasing brand visibility in developer circles.
increased
traffic
and product
downloads.
Nov 2021 - July 2022 | Paris, France
Engaged with developer networks, organizing tech chats with
industry
influencers.
Marketing
Manager - BTU Protocol
Developed creative assets for marketing campaigns, achieving
Jan 2021 - July 2021 | Paris, France
a 203% increase in user acquisition through targeted email
Developed, A/B tested, and launched paid media campaigns, generating over
campaigns.
25K downloads in just 5 months.
Organized
10+ webinars and events, presenting in three with an
Analyzed customer journey and implemented content strategies tailored to each
average attendance of 50.
stage of the funnel, optimizing user experience and increasing product
satisfaction
by 30%.
Marketing
Manager
- BTU Protocol
-
Master
of Science in Global Business-
Master
of Science in Global Business
Management
Management
Rennes School of Business
Rennes
School of Business
Rennes,
France
Rennes, France-
Bachelor
of Technology in Electronics
Bachelor
of Technology
in Electronics and
and Communications
Engineering
Communications
Engineering
Netaji
Subhash Engineering
College
Netaji
Subhash
Engineering
College
Kolkata, India
Kolkata, India
EXPERTISE
EXPERTISE
Graphic
design
Content
Marketing Strategy
Webpage
Designing
Customer
Journey Mapping & Segmentation
Twitter
Expert
SEO Advertising
& Content Optimization
Managing
campaigns
and program
management
HubSpot
& Pardot (Campaign
Management,
Email
marketing
and newsletters
Lead
Nurturing)
Organizing,
managing,
speaking
at events,
Data-Driven
Decisionand
Making
& Analytics
webinars,
and live demos
Cross-Functional
Team Collaboration
Re-branding
(playing
an active
role in the reSocial Media
Strategy
& Community
branding
of Bonitasoft and wrote my Master's
Engagement
thesis
re-branding)
PaidonMedia
Campaigns (A/B Testing,
B2B,
SaaS and Cryptocurrency and Blockchain
Optimization)
expert
Email Marketing & Lead Generation
SOFT
SKILLS
Graphics
Design using Photoshop, Canva
Created SEO-optimized content for app store listings, YouTube, and social media Leadership, Creativity, Team Work, Analytic
Jan 2021
- July
2021in| aParis,
channels,
resulting
237K%France
increase in Play Store visibility and 71K% increase
SOFT SKILLS
Thinking, Adaptability, Problem-solving
Leadership, Creativity, Team Work, Analytic
Launched
paid rate.
media campaigns, achieving 25K+ downloads in
in conversion
fiveDesigned
months. and executed targeted email campaigns and social media content,
LANGUAGES
Thinking, Adaptability, Problem-solving
achievinguser-friendly
an impressiveproducts
cost-per-result
(CPR)
as low as $0.002.
Designed
based
onoffeedback
from 90
Produced
high-impact
creative
assets,
including
videos,
ad
banners,
and
social
English
(Native), French (B2), Bengali (Native), Hindi
beta testers, improving customer satisfaction by 30%.
media posts, leading to strong user engagement and high-quality leads.
Grew social media accounts, achieving 3k followers on Twitter
LANGUAGES
Managed affiliate programs, driving over €25K in revenue from app-based (Native)
andcampaigns.
a low CPR of $0.002.
English (Native), French (B2), Bengali (Native), Hindi
Enhanced SEO and ASO, leading to a 237K% increase in Play
(Native)
Store visibility.
Assistant Marketing - Jagdamba Industries Ltd.
Assistant Marketing - Jagdamba Industries Ltd.
Aug 2018 - July 2019 | Kolkata, India
Aug 2018 - July 2019 | Kolkata, India
Executed
driving 500500
newleads
leadsand
and a 25%
Executed social
social media campaigns, generating
increase
in brand
brand awareness
awareness by
within
3 months.
increasing
25%.
Managed
SEO
and content strategy
forboosting
the company
Maintained
an SEO-optimized
website,
trafficwebsite,
by 50%.leading to
aCreated
50% increase
in traffic
and improved
lead branding
generation.
marketing
materials
to support
and sales
Developed
marketing materials, including presentations and promotional
efforts.
collateral, to enhance brand presence and support sales initiatives.
Conducted market research and competitor analysis to inform product
positioning and marketing strategies.
CONTACT
CONTACT
Phone
Phone -
--Email-Email
Address 47 rue de la basse chênaie, Nantes
47 rue
de la basse chênaie, Nantes
, France
Address-
LinkedIn in/soamdtt, France
LinkedIn in/soamdtt
Portfolio
https://bit.ly/3oI8Lk7
Portfolio https://bit.ly/3oI8Lk7
