SOFÍA PABA ADVERTISING PROFESSIONAL
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STRATEGIC PLANNER | DATA ANALYST | COOLHUNTER
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Advertising professional with over 4 years of experience in digital
marketing, strategic planning, and data analysis. Specialized in
managing B2B accounts, developing multichannel strategies (email
marketing, social media, paid ads), and creating content that drives
conversions and connects brands with their audiences. Committed to
data-driven decision-making and executing impactful campaigns,
seeking a dynamic environment that values continuous innovation and
strategic management.
Bogotá, Colombia
Behance
Linkedin
EXPERIENCE
Coverage in a Click
January 2024 February 2025
Marketing and Operations Strategist - Remote
Stojo
December 2023 January 2024
External Internship - Remote
Buentipo Anchor
January 2023 - July
2023
Strategic Planner
Shomio Wearhouse
November 2023 February 2023
Community Manager
Universidad Jorge
Tadeo Lozano
January 2022 - July
2023
Strategic Planner
Pa´abrir
February 2021 October 2021
Community Manager
Virus Busters
April 2020 - August
2020
Graphic Designer
Led B2B account management in the U.S. automotive sector, driving customer
conversions through email marketing and CRM strategies. Managed lead
generation and content creation, ensuring brand consistency and business
impact. Optimized campaigns and visual materials to align with company goals
and improve conversion rates.
Conducted market research for a sustainability startup, analyzing potential
business partners and customer insights. Developed strategic outreach
strategies and synthesized qualitative and quantitative findings to build
targeted business profiles.
Led over 35 projects for clients such as Club Colombia, Diageo, Banco
Falabella LATAM,Terpel and more. Coordinated trend analysis and conducted
field studies to tailor strategies for the Latin American market, ensuring
alignment with global trends and client needs.
Developed content and sales strategies for a marketplace, successfully
selling 90% of the inventory at trade shows. Enhanced social media
engagement and optimized lead generation, improving online sales
performance.
Created strategies for over 15 internal university accounts, leading creative
campaigns and ensuring effective execution. Formulated growth strategies
based on KPIs and delivered presentations to clients, contributing to university
branding.
Designed content strategies for social media, increasing engagement and
sales. Managed strategic partnerships for product placement in restaurants
and medical offices, driving brand awareness.
Created visual content for social media and e-commerce, driving sales
growth through branding strategies and improved user experience.
EDUCATION
Universidad Jorge
Tadeo Lozano-
Bachelor's in Advertising – Art and Design
Marymount-
School
SKILLS
Digital Marketing & Strategy
Project & Account Management
CRM (HubSpot), email marketing,
Asana, Slack, client meetings and
SEO/SEM, lead generation, paid
project scheduling.
social media campaigns.
Social Media Management
Creative Tools
TikTok, Instagram, Facebook,
Adobe Creative Suite (Photoshop,
LinkedIn, YouTube.
Illustrator, Premiere), Canva, Keynote,
Analysis & Automation
Google Suite, Microsoft Office.
ChatGPT, Ideogram, Apollo,
Communication & Productivity
Seamless.AI, Hunter.io, QR.io.
Outlook, Gmail, Zoom,
Intercom.
Languages
Spanish (Native)
English (B2).
VOLUNTEER EXPERIENCE
IDRD-
Public Entity
Banco de alimentos-
Nonprofit Organization
Assisted in organizing recreational activities and managing user engagement.
Supervised event security during sports events and produced operational
reports.
Coordinated the reception and distribution of donations, ensuring proper food
and clothing conditions before delivery to vulnerable communities.
