Sofia Nicole Santos

Honestly, my design journey started with just being curious about visuals—why some brands or ads caught my attention while others didn’t. That curiosity turned into a passion, and over the years I’ve been lucky enough to work on all sorts of projects: logos, branding, social media graphics, product manuals, even UI/UX for websites. Each one taught me something new about design and how powerful it can be when done right.

I’ve spent a lot of time working with tools like Photoshop, Illustrator, InDesign, and Figma, but for me, it’s not just about knowing the software—it’s about using it to bring ideas to life in a way that feels fresh and meaningful. I’ve also dabbled in 3D modeling and rendering, which has been super handy for projects that need a more realistic touch.

What I enjoy most is helping brands find their “voice” visually. I love crafting identities that feel authentic and consistent, whether that’s through a simple logo or a full-on design system. I’m detail-oriented for sure, but I also know when to zoom out and think big-picture about what the design is really supposed to achieve.

For me, design isn’t just making things look pretty—it’s problem-solving. It’s asking, “How do we get this message across in the clearest, most creative way?” And I think that’s what keeps me so excited about every project I take on.