Smriti Lakra
Indore, Madhya Pradesh | LinkedIn |- | E-mail
WORK EXPERIENCE
DigitalBloke
Digital Marketing Executive
● Manage the Company’s official page and client’s page
● Launch Google and Facebook Ads
● Design Creatives for Facebook Ads
● Prepare email sequences, ad copies, and sales copies under the deadline
Indore, Madhya Pradesh
Sept 2022 – Present
Galiyaara Films
Social Media Manager
● Drafted social media calendars for clients
● Created posters using Canva
● Delivered social media copies under the deadline
● Co-oriented with graphic designer and teammates
Indore, Madhya Pradesh
May 2022 – Aug 2022
Hallyuism
Editor of Facebook page
● Manage the Hallyuism’s Facebook page.
● Coordinate with the graphic designing team.
● Proofread the social media captions & creatives
● Handle organic Facebook promotion activities.
● Lead promoters for Facebook promotion activities
Remote
Aug 2021 – Present
Promoter
● Promote articles on Facebook, Instagram, and Twitter.
August 2021 – Present
Content Contributor
May 2020 - Present
● Curate engaging articles under 500 words on various topics, including South Korean entertainment, music, and lifestyle.
● Collaborate with fellow contributors to provide articles within the deadline.
● Provide thoroughly researched and plagiarism-free write-ups.
● Coordinate with editors.
● Conduct e-mail interviews.
ACHIEVEMENTS
●
Increased Follower Engagement: Achieved a 30% increase in overall engagement rate (likes, comments, shares) across all
social media platforms within a six-month period for Clients
●
Expanded Reach and Follower Growth: Successfully grow the brand's Instagram following from 10,000 to 50,000
followers in one year, representing a 400% increase for Clients
●
Improved Conversion Rates: Implemented a targeted Facebook ad campaign that resulted in a 20% increase in website
traffic and a 15% boost in conversion rates within three months for Clients.
●
Successful Campaigns: Launched a holiday-themed social media campaign that generated 1,000 user-generated content
submissions and led to a 25% increase in online sales during the campaign period.
●
Brand Recognition and Reputation Building: Increased brand mentions and positive sentiment on Twitter by 50% within
six months through strategic community management and brand advocacy initiatives.
●
Effective Crisis Management: Handled a social media crisis situation by addressing customer concerns promptly and
turning negative sentiment into positive sentiment, resulting in a 70% decrease in negative mentions within one week.
●
Data-Driven Decision Making: Utilized social media analytics to identify key target audience segments and optimize ad
targeting accordingly, resulting in a 30% decrease in cost per acquisition (CPA) and a 20% increase in return on ad spend
(ROAS).
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EDUCATION
Devi Ahilya Vishwavidyalaya
BA in Journalism and mass communication
Indore, Madhya Pradesh
Graduation Date: May 2022
CERTIFICATIONS
Google Digital Garage
Fundamentals of Digital Marketing
Remote
Graduation Date: January 2022
SKILLS & INTERESTS
Skills: Microsoft Office (Word, PowerPoint) | Google (Docs, Spreadsheets) | Canva | Wordpress | Grammarly | Copy writing |
Google Analytics | Social Media Management | Facebook Ads | Google Ads | English (Professional Level) | Hindi (Native Level)
| Korean (Beginners Level)
Interests: Watching Movies, Listening to Music, Learning Korean, and Playing Badminton
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