Sloan Kelley
Key West, FL 33040 |- |-| linkedin.com/in/sloankelley
Profile
Highly skilled, multifaceted, and conscientious Administrative Assistant and Office Management professional with proven expertise in delivering high level administrative support, leveraging technology to create business solutions, and implementing operational and business initiatives. Consistently delivering a calculated approach to carefully examine procedures and make tactical adjustments to improve processes and efficiencies. Solid analytical decision maker, deft in managing multiple projects simultaneously with a flexible demeanor to adapt to changing priorities. Strong interpersonal and communication skills and a clear track record ofproducing exceptional collaborative business relationships at all levels of an organization, in both traditional and remote settings.
Proven track record of developing creative solutions, balancing priorities, and meeting established goals and deadlines in fast-paced environments, while maintaining a high level of integrity and professionalism.
Trusted and reliable assistant to executives and senior managers, remaining one step ahead of processes and proactively anticipating needs and details.
Creating multiple, successful websites and online ecommerce stores and implementing SEO to generate a profitable digital presence.
Administrative Skills | Social Media Management | HR | Detail Oriented | Highly Efficient | Customer Service
Office Management | Bookkeeping | Virtual Assistant| Website Management| Analytical Problem Solver | Marketing
Reporting & Documentation | Google Analytics & AdWords | SEO Optimization | Accounting |Project Management
Research | Highly Organized | Interpersonal Skills | Self-Initiating | Exceptional Verbal & Written Communication
Professional Experience
Virtual Assistant Center | Owner – Fully Remote, Virtual Office08/2010 – Present
Own and operate a comprehensive virtual assistant business offering professional services including administrative functions, website management, social media management, and customer service, among others.
Below is a select list of key clients:
Louis Petrone, Key West, FL | Assistant
Carry out numerous administrative functions including detailed correspondence, internet research, website management and maintenance, content management, internet marketing, SEO optimization, social media management, and other key administrative and operational tasks. Utilize WordPress and variousweb-based programs to manage functions and online data.
Launched a successful live internet radio show in collaboration with client. Implemented social media campaign and internet marketing that resulted in over 800 listeners per show within one year.
Increased live blog-cast audience by 12-15% annually four consecutive years through consistent online marketing.
Pioneered and launched a Facebook Live video series with client generating 50+ more views and significant interaction on Facebook page and resulting in more traffic to client’s other brand outlets.
Lost Reef Adventures, Key West, FL | Marketing
Manage an exhaustive number of internet marketing tasks including social media management, internet research to track market trends, WordPress blog entries and maintenance, SEO and optimization, social media management, AdWords campaigns, web design, and Google analytics. Utilized various web-based programs and applications.
Key participant in the redesign of website. Employed extensive internet research for industry trends and customer behavior on websites, wrote copy for optimal SEO, edited photos, and maintained site for optimal exposure and use. All actions directly resulted in increased customer contact and sales.
Created social media profiles for all major outlets resulting in each platform growing by 15% annually in visibility and directly increasing exposure and sales for business.
Transier Photography, Key West, FL | Administrative Assistant, Marketing
Oversaw and administrated key functions such as office management, client services, document creation, correspondence, data entry, filing, calendar management, accounting functions, photo editing utilizing Aperture, and other administrative tasks. Orchestrated marketing and online presence including marketing research, internet marketing, website management, SEO optimization, and social media management.
Implemented website optimization campaign leveraging the latest trends and techniques, resulting in a 30% increase in overall traffic and increased visibility in organic searches.
Maintained webpage updates, blog, and Facebook, directly improving customer interactions, website performance, and ranking.
Assistant to CEO01/2014 – 02/2015
Mel Fisher Maritime Museum, Key West, FL
Managed correspondence, document creation, records management, technical support, website maintenance, internet research, marketing, SEO optimization, social media management,and numerous other administrative tasks. Incorporated the use of multiple software platforms such as Microsoft Office, Go Daddy, and various web-based applications.
Redesigned and transitioned internet gift store to new web platform using proprietary software, included photo editing, writing content, and formatting. Results produced a better presence, directly impacted user interaction, and lead to increased sales.
Office Manager | Internet Marketing08/2013 – 01/2014
Milan Event, Key West, FL
Carried authority over daily operational, administrative, and marketing functions. Oversaw workflow scheduling and reporting, correspondence, customer service, and billing. Collaborated with clients and owner to refine event planning and details. Directed social media management, internet research to establish market trends, content management, website maintenance, photo-editing, web design, weekly WordPress blog entries, SEO, and marketing.
Conducted keyword analysis and reassigned main keywords in conjunction with extensive internet research, resulting in expanded website exposure and a 15% increase in customer quote requests within two months.
Office Manager | Marketing05/2012 – 08/2013
Mama’s Garden Center, Key West, FL
Oversaw daily operational, marketing, and administrative responsibilities such as bookkeeping, HR, customer service, retail sales, inventory, and marketing. Conducted workflow scheduling and reporting, customer service, billing, and collaborated to hone event details.Marketing responsibilities included social media management, internet research to track market trends, WordPress blog entries and maintenance, photo-editing, and web design.Incorporated various software including QuickBooks and Lightspeed POS.
Key participant in establishing operational procedures to facilitate a standard workflow process, with a focus on inventory, job scheduling and status reporting, billing, and receiving.
Supported the redesign of website. Performed internet research on industry trends and customer behavior, wrote SEO driven copy, edited photos, and maintained site. Directly impacted customer contact and sales.
Designed sales ads for monthly sales and special events, producing an average of a 10% increase in sales with each campaign.
Technical Skills
Productivity Tools: Microsoft Office (Word, Excel, PowerPoint, Outlook), Google Suite (Docs, Sheets, Slides), Adobe Creative Suite, WordPress, QuickBooks, Numerous web based and proprietary software
Collaboration Tools: Zoom, Team Viewer, Dropbox, Numerous proprietary software
Education
Associate of Arts | Business Administration – Broward College
