Sivapathacholan Panneerselvam

Sivapathacholan Panneerselvam Senior Product Designer · AI-First Products & Personalization UX · 10+ Years Chennai, India · Portfolio · LinkedIn Professional Summary Senior Product Designer with 10+ years of experience and a deep obsession with AI — designing intuitive, elegant experiences for AI-powered products in lean, founder-led environments. Thrives in ambiguity, loves owning the craft end-to-end, and has shaped products from zero to launch working directly with engineers and founders — no layers, no fluff. Hands-on experience designing LLM-powered interfaces, real-time personalization flows, AI-driven variant and conversion UX, and generative AI tools. Equally strong in Figma craft, scalable design systems, visual storytelling, and scrappy self-directed user research. Curious about how things work under the hood — including multi-agent systems, prompt architectures, and real-time optimization — and passionate about infusing philosophy, ethics, and curiosity into every design decision. Core Competencies AI-First Product Design · Real-Time Personalization UX · LLM & Multi-Agent Interface Design · Conversion Optimization Flows · A/B & Multivariate Testing UX Zero-to-One Product Ownership · Scalable Design Systems · Figma (Expert) Visual Storytelling & Graphic Design · Scrappy User Research · Founder-Direct Collaboration Professional Experience Senior Product Designer — AI | Inncrewin Technologies Pvt Ltd | 2023 – 2025 · Bangalore Spaidy — AI-Powered Website Builder & Personalization SaaS • Sole designer owning the entire product experience for an AI-powered SaaS platform — working directly with engineers and founders with full design autonomy from day one. • Designed the core AI personalization engine UX — real-time page variant controls, AI-generated content suggestions, audience targeting flows, and intelligent conversion optimization dashboards that made complex ML behaviour feel simple and actionable for non-technical users. • Built the end-to-end A/B and multivariate testing experience — variant creation flows, hypothesis framing UI, live performance views, and winner selection — enabling data-driven personalization without agencies or complex tool stacks. • Designed LLM-powered interaction layers: prompt interfaces, AI suggestion panels, response format design (cards, checklists, guided actions), follow-up flows, and graceful handling of AI uncertainty — turning raw model outputs into clear, trustworthy UX. • Created a scalable Figma design system from scratch — components, tokens, patterns, and visual language — that evolved organically with the product, enabling rapid iteration without design debt. • Ran all user research independently and scrappily — guerrilla usability sessions, async feedback loops, analytics-informed design sprints, and rapid A/B test analysis — without a dedicated PM or researcher. • Designed and produced visual storytelling assets — onboarding illustrations, marketing landing pages, product screenshots, and brand visuals — bringing graphic design craft to the full product and brand experience. • Championed ethical, transparent AI design — ensuring personalization features communicated clearly what the AI was doing, why, and how users could override or adjust its behaviour. • 45% Increased task completion rates by • 40% Reduced user errors and support tickets by Camazing App — AI Camera & Real-Time Visual Personalization • Designed mobile-first UX for an AI-powered camera app featuring real-time intelligent suggestions, dynamic style personalization, and adaptive editing recommendations — translating live computer vision outputs into delightful, effortless interactions. • Owned all design decisions independently: interaction design, visual identity, icon design, and app store assets — in a small, fast-moving product team with direct founder collaboration. • Ran rapid usability testing cycles with target users, iterating quickly on AI affordance clarity and interaction comprehension. Plugr — AI-Assisted Multi-Service Consumer Marketplace • Designed personalised content feeds, AI-driven product recommendations, and dynamic discovery flows across a multi-sided marketplace — building intuitive experiences for complex, multi-segment personalization logic. • Built modular design system components enabling high-velocity iteration across multiple product surfaces without visual or interaction drift. InstaEventMgmt & SafeSend — Complex Workflow & Compliance Products • Designed data-dense enterprise workflow tools with multi-step processes, complex state management, and compliance-sensitive interactions — developing strong systems thinking and edge case design instincts directly applicable to AI product work. UI/UX Designer | Inncrewin Technologies Pvt Ltd | 2011 – 2023 · Bangalore • Sole or lead designer on 20+ web and mobile products — building deep, broad design craft across interaction design, visual design, graphic design, and design systems in fast-moving lean environments. • Frequently owned design end-to-end with no PM or researcher support — scoping problems independently, running user research, and delivering polished product experiences under tight timelines. • Developed graphic design skills across illustration, iconography, brand identity, marketing materials, and visual storytelling — bringing aesthetic depth and craft to every product touchpoint. • Created Figma component libraries, style guides, and design systems for client products — establishing scalable visual languages that teams could build on confidently. • Mentored junior designers and introduced design critique practices and documentation standards, raising craft quality across the team. Key Achievements • Designed and shipped end-to-end AI personalization and conversion UX — from LLM interfaces to real-time variant flows — as sole designer in lean, founder-led startups. • Increased task completion rates by 45% and reduced user errors by 40% through AI UX clarity and iterative design improvements. • Built zero-to-one Figma design systems for multiple AI SaaS products — token-based, scalable, and evolved continuously with product growth. • Delivered all user research independently — usability testing, analytics analysis, and rapid iteration — without PM or research support. • Brought full graphic design craft to product work — illustrations, landing pages, brand assets, app icons — creating cohesive AI product experiences end-to-end. Technical Skills AI & Personalization UX: LLM interface design, Multi-agent UX, Real-time personalization controls, Conversion optimization flows, A/B & multivariate testing UX, AI suggestion & response design Design Tools: Figma (Expert), Adobe XD, Sketch, Photoshop, Illustrator, Adobe Creative Suite Design Systems: Zero-to-one system architecture, Component libraries, Design tokens, Visual language development, Pattern documentation Graphic Design: Illustration, Iconography, Brand identity, Marketing assets, Landing page design, Visual storytelling Research & Validation: Guerrilla usability testing, User interviews, Analytics-driven design, A/B test analysis, Rapid prototyping & iteration Platforms: Web, Mobile (iOS/Android), SaaS, AI-first products, Responsive & adaptive design Collaboration: Founder & engineer-direct, Agile, Solo design ownership, Zero-bureaucracy delivery Education Master of Computer Applications (MCA) · Bharathidasan University · 2005 – 2008 Bachelor of Science — Mathematics (B.Sc.) · Bharathidasan University · 2002 – 2005 Portfolio AI product case studies — personalization UX, LLM interfaces, conversion optimization, zero-to-one design systems, and visual storytelling: sivapathacholan.framer.website