Contact
No:30, 'G' 10th street, Jogpalya
Ulsoor,
Bangalore - (Mobile)-
www.linkedin.com/in/livefordo
(LinkedIn)
www.pokkisam.com (Blog)
Sivakumar Soundararajan
I bring GROWTH | Organic Growth Marketing Consultant
Bengaluru, Karnataka, India
Summary
Onalytica's Top 100 growth hacking influencer, Love to bring and
execute cool ideas!
Top Skills
SEO
Digital Marketing
SEM
Honors-Awards
Experience
Rajaa Studio
Chief Operating Officer
April 2020 - Present (2 months)
1st class with Honors
Won 1st prize for Adbuzz
Publications
1stWebdesigner articles
Instantshift articles list
PlacementSeason.Com
Chief Marketing Officer
December 2019 - Present (6 months)
Coimbatore Area, India
The Alpha
Hongkiat articles
Social Frontier
Founding member, Product Manager & Content marketing manager
January 2017 - April 2018 (1 year 4 months)
Bangalore
# Heading product marketing and content marketing team.
# Own the complete product(Kintegra) marketing strategy and execution
# Collaborated with Product Development group to document feedback and
shape product roadmap.
# Acquired 80% paid users for supportive tools with the help of multiple
inorganic channels.
# Supported sales channel to achieve 80% of revenue goals for FY17 with
collateral and lead generation campaigns.
# Drove messaging and execution of go-to-market product strategies resulting
in significant funnel growth/new customer wins based on value proposition
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# Directed development of new corporate website with responsibility for
strategic and tactical direction.
# Monitored post-launch sales against targets and implemented tactics to
either increase sales or cost effectively.
# Improved sales performance of key product lines by 30% through
development and implementation of product road maps, targeted new market
introductions and vertical segmentation.
Simplilearn
SEO Content Manager and Growth Hacker
February 2015 - December 2016 (1 year 11 months)
Bengaluru Area, India
Content hacking team Lead
# Got 100+ backlinks in a short period through content marketing campaigns
# Got brand mentions from big publications like Forbes.com, Huffingtonpost
and more.
# Increased 30% of cold leads through new ideas
# Increased total blog traffic from 20k to 240k in 6 months
# Plan, orchestrate and execute content marketing plans end to end working
closely with category counterparts.
# Own the entire content lifecycle from ideation to execution to post-mortem
analysis.
# Collaborate with product and category managers
# Assist businesses on market trending
# Increase referral and organic traffic for company's blog
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# Manage the entire content creation lifecycle with an eye on the end result Content amplification on both owned media (social, blog) and third party media
(advertorials, influencer blogs etc).
# New feature ideation to improve UX
#Repurpose the content and leverage influencer marketing
QUADRA POINT
Social Media Analyst and Community Editor
July 2013 - February 2014 (8 months)
Bangalore
One man social media marketing show
# Responsible for Social Media strategies for the student based community
# Responsible for creating and managing company’s digital marketing
enterprise
# Establishing comprehensive web presence for the company, managing the
process of website optimization
# Responsible for preparing the road map for social gaming
# Blogging, blog marketing and social media marketing on Facebook, Twitter
and LinkedIn.
# Designing and managing digital marketing campaigns to increase targeted
fan base and engage them.
# Ideating for business improvements that makes best product.
# Work closely with the Graphic designer to implement the road map for social
media accounts and monetize it.
# Traffic and transaction data reporting, data analysis and optimization
# Generated growth hacking ideas for the product
Digital Horizons Technology and Media Services Pvt Ltd
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Digital Marketing Executive
May 2012 - January 2013 (9 months)
# Performing regular social networking activities to engage and connect with
fans/members (existing and prospective) of brand pages, across multiple
social networking platforms.
# Implement and manage social media programs that use social media
marketing techniques in order to increase visibility, membership and traffic
across brands.
# Planning and strategy on content for online promotion.
# Experimenting with new and alternative ways to leverage social media
activities (“marketing R&D”)
# Worked on brochures, Newsletters, acquiring traffic to the website from
various quality sources.
# Worked on client’s website layouts, organization websites according to the
marketing objectives and usability.
# Created website ideas, flow of the website and wire frames.
# Responsible for Content Creation ideas, optimization techniques Performing
Keyword research, Copy writing and Content Marketing.
# Help measure and analyze the success or failure of the strategies and
tactics
Pokkisam.com
Creative Head
February 2009 - May 2012 (3 years 4 months)
Pokkisam.com is a photography and design inspiration blog desires to share
awesome examples of photography, Brilliant designs for inspiration, etc.
# Created an inspiring blog for photographers and designers which grossing
more than 1.75 lakhs visitors per month.
# Developed Facebook fan page that has over 1500+ true followers.
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# Established Twitter (@Pokkisam) page and quickly built following of over
3,000+ loyalty followers by engaging with the community, and using Twitter
social monitoring tools to find like-minded people.
# Written more than 300 articles for Pokkisam and I work as social marketer,
as SEO person, as manager, as marketing person and a programmer.
# I do social promotions, creating back links, Facebook marketing, active in
forums and Yahoo answers.
# Manage and implement internet marketing campaigns including SEO, SEM
and Social Media.
# Prepared strategies and implemented different tactics to acquire high quality
audience.
# Guest blogging.
# Used free resources like social media tools Topsy.com, Written articles for
familiar web and graphic design blogs.
Verity Technologies
Software Engineer
June 2008 - February 2009 (9 months)
Worked with web development team to create PHP websites and for CMS
development.
# Met and corresponded with clients to determine client needs for their
websites.
# Responsible for creation, manage, upgrade and continual maintenance of
stock market advisor
web site. Constant uploading of time sensitive materials to site.
# Worked independently on multiple projects. Responsible to implement and
development of the websites.
JGE Enterprises
Software Developer
September 2006 - June 2008 (1 year 10 months)
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# Learned to handle Joomla components and modules, Integration of
components and database design.
# Collaborate with web designers, Search engine optimization specialists and
management to offer a whole products solution for company portal.
# Got knowledge about software development lifecycle.
Education
JJ College of Engineering and Technology
Bachelor of Engineering (BE), Computer Science · (2003 - 2006)
Srinivasa Polytechnic College
Diploma in Computer Technology, Computer Technology/Computer Systems
Technology · (2000 - 2003)
Bishop Heber Higher Secondary School
· (1999 - 2000)
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