SIRIKWAN SIRIPAK
139 Ramkhamhaeng 39 Plubpla Wangthonglang, Bangkok 10310
Email:-Mobile:-
QUALIFICATIONS
5 years experience in retail, sales and merchandising. International retail experience in Europe. Strong sense of fashion and
luxury goods. 3 years experience in digital marketing and eCommerce. Excellent problem solving and client relationship
management skills. Proven ability to motivate teams and individuals to achieve company objectives. Clear and concise
communication. Self-driven and fast learner. Can-do attitude and positive thinking. Fluency in English and profciency in
French.
EXPERIENCES
Jan 2015/Present
Digital Marketing Specialist (eCommerce)
Freelance/Self-employed
* Assist eCommerce business owners and companies to increase their brand awareness, sales
and conversion through social media platforms
* Manage social media accounts and stores depending on requirements from product
selection, stock management, order fulfllment, promotional campaigns, content marketing,
customer service and online advertising
* Set up drop shipping stores with the purpose of conversion rate optimization (CRO) in
mind and to deliver the best user experience
* Facebook sales funnel (brand awareness, engagement, lead generation, conversion and
retargeting campaign)
* Perform Facebook advertising and Google Adwords
* Good knowledge and understanding of Facebook and Google analytic tools
* Search Engine Optimization (SEO)
Jul 2014/Dec 2014
John Varvatos Bangkok, Thailand
Store Manager (Central Embassy and Siam Paragon)
* Analyze sales fgures and forecast future sales
* Maintain operations by initiating, coordinating and enforcing program, operational, and
personnel policies and procedures
* Provide or organize staff training and development
* Maintain store staff by recruiting, supervising and appraising
* Ensure standards for quality, customer service, health and safety are met
* Uphold and maintain visual merchandising guidelines
* Improve customer relationship management (CRM)
* Initiate changes to improve the business
Aug 2013/Jun 2014
H&M (Thailand) Bangkok, Thailand
Store Manager (The Mall Bangkapi)
* Monitor and analyze sales
* Address long and short term goals
* Maximize proftability through plans, budgets and cost-follow up
* Identify and organize resources needed to reach goal
* Ensure safety, security and administration procedures are followed
* Manage staff assessment and development
Achievement: Despite smaller SKU of menswear compared to ladieswear, store Share Of
Business (SOB) for menswear gained the biggest share after the frst month of my transfert. It
generated the most proft for the store under my supervision for nine months (September 2013 –
May 2014). The share rose to the highest point of 32% in December 2013 and stayed over 30%
for the ffth consecutive week while the average SOB was 27%.
Apr/Jul 2013
H&M (Thailand) Bangkok, Thailand
Assistant Store Manager (Siam Paragon) - Menswear
* Manage and ensure stock level in order to maximize sales
* Set the level of direct and indirect customer service in the store
* Maintain a balance between long and short term planning
* Manage and execute recruiting, training and developing of human resources
Achievement: Store share of business for menswear reached 26.2% during my last month as an
assistant store manager, versus an averaged SOB of 25.4% during the four previous months.
Feb/Dec 2012
Pierre Hermé Paris, France
Assistant Store Manager
* Meet and exceed sales goals and standards of performance
* Maintain a high level customer service and build customer loyalty
* Manage team, support and assist in staff training in all areas of appropriate usage
* Collaborate with Store Manager in areas of sale analysis, staff training,
merchandising replenishment
* Assist in managing and following up orders and for stock control
* Follow loss prevention procedure and visual merchandising guidelines
Jan/Oct 2011
Galeries Lafayette Paris, France
Sales Consultant – Part time
* Communicate effectively with customers to determine needs
* Provide product knowledge to associates and customers
* Maximize personal sales and achieve set targets
* Keep selling floor and merchandise neat, organized and stocked
* Participate and contribute to special projects like promotions, new product launch,
new marketing initiatives.
* Develop customer database and ensures the optimization of customer loyalty
Sep/Dec 2010
Etam Group Paris, France
Assistant Merchandiser - Internship
* Follow the procedures and standards of merchandising
* Produce sales, stock, proft and trend analysis
* Allocate, manage and control stock levels based on forecasts for the season
* Monitor slow sellers, and taking action to reduce prices or set promotions as necessary
* Identify production and supply diffculties and dealing with any problems or delays as
they arise
Apr/Jun 2009
Ferragamo (Thailand) Co., Ltd. Bangkok, Thailand
Merchandiser – Internship
* Manage the distribution of stock
* Analyze sales and every aspect of the best/worst sellers
* Uphold the visual merchandising standards of the company
* Develop in-store management and sales staff training
* Assist Senior Marketing Executive on a daily basis
Aug/Oct 2006
Canon Marketing (Thailand) Co., Ltd. Bangkok, Thailand
Administrative Offcer
* Assist the Director of Audit Division in administrative tasks on a daily basis
* Brief internal audit follow-up reports, weekly and monthly
* Follow-up audit fndings and give recommendations to all departments
EDUCATION
Sep 2010/Aug 2011
Cours de Civilization Francaise de la Sorbonne, Paris, France
Intensive French Classes
Sep 2007/2008
SKEMA Business School, Sophia Antipolis, France
Master of Science in International Business, majoring in International Luxury Goods
Marketing.
Mar/Apr 2007
London College of Fashion, London, United Kingdom
Fashion Marketing, Buying and Merchandising
Nov 2006/Feb 2007
College International de Cannes, Cannes, France
Intensive French Classes
Jun 2002/Mar 2006
Assumption University, Bangkok, Thailand
Bachelor of Business Administration, majoring in Advertising Management
May 1995/Mar 2002
Bodindecha (Sing Singhaseni) School, Bangkok, Thailand
High School Diploma, majoring in Language and Mathematic
SKILLS
Languages
Thai
English
French
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Personal Skills
Analytical thinking
Problem solving
Attention to detail
Communication
Self- driven
Positive thinking
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Professional Skills
Windows
Mac OS
Offce
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Photoshop
Illustrator
Dreamweaver
Wordpress
Facebook advertising
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EXTRACURRICULAR ACTIVITY
Member of Avenue Montaigne Fashion Association, SKEMA Business School
* Organize fashion shows and activities in the purpose of fundraising for good causes
Cookbook author of “20 Best Thai Dishes”, available on Amazon Kindle Store
INTEREST
Fashion, Interior design, Photography (food styling), Cooking (self-published cookbook author), Reading (novels, selfdevelopment and business), Sports (ftness and tennis)
MY COURSE
