Sipra Ghosh

Sipra Ghosh - Marketing Communication Specialist - PROFESSIONAL SUMMARY Experienced marketing professional in B2B and B2C branding, online/offline marketing, and marketing strategy. Proven track record of driving revenue growth through innovative marketing initiatives and data-driven insights. SKILLS Digital Marketing / Online Marketing SEO (On-page-Off-page) Keyword Research / Keyword Optimization Content Marketing Content Strategy / Content Syndication Social Media Marketing (SMM) Social Media Management Performance Marketing Pay-Per-Click Ads (PPC / Google Ads) Digital Advertising - (LinkedIn / Facebook / Instagram / YouTube) Web Design & Development Google Analytics (GA4) / Data Analysis Conversion Rate Optimization (CRO) Email Marketing Online Events / Webinars Influencer Marketing YouTube & Video Marketing Mobile Marketing / WhatsApp Marketing Marketing Automation Demand Generation / Lead Generation Traditional Marketing / Offline Marketing Branding / Brand Management Marketing Research / Competitive Analysis Events Marketing / Trade Shows & Exhibitions Public Relations (PR) Others Strategic Marketing / Go-To-Market Strategy Budgeting / Budget Management Customer Relationship Management (CRM) Product Marketing Team Leadership COURSES & CERTIFICATIONS Professional Qualifications • Enrolled in AI in Marketing Certification Course from IIT Roorkee. • MBA in Marketing and Brand Management from ICFAI University. • P.G. Diploma in Mass Communication and Journalism with a special Public Relations and Advertising paper from Netaji Subhas Open University. Certifications in Digital Marketing from SIMPLILEARN • Digital Marketing Strategy • SEO • Social Media • YouTube & Video Marketing • Facebook Marketing & Advertising • Google Ads • LinkedIn Ads • Instagram Ads and Marketing • Google Analytics 4 • Digital Marketing Tools & Techniques • Advanced Content Marketing • Advanced Email Marketing Certifications in CRM • HubSpot • Instantly • Zoho WORK EXPERIENCES & ACHIEVEMENTS Sr. Digital Marketing Manager Digital Analyst Team | July 2023 to Till Date • Conceptualized and launched the new website ahead of schedule, leading to a 15% increase in company revenue and customer retention. • Developed and executed email marketing campaigns that consistently achieved a 65% open rate and a 10% click-through rate, resulting in MQL generation. Sr. Marketing Manager Lateetud | April 2023 to Jul 2023 • Primarily focused on partner marketing and cultivating a strong relationship with top automation service providers like Microsoft, SS&C Blue Prism, UiPath, and Bizagi, generating 11 new RFPs and a significant increase in client acquisition. Marketing Manager Lateetud | November 2018 to March 2023 • Planned and executed the communication and brand visibility strategy and positioned Lateetud as one of the top five process automation companies in the USA market. • Developed a comprehensive ABM strategy across LinkedIn, Emailers, and industry newsletters, resulting in new leads that generated revenue approx. $71M in 2020, onboarding accounts like Citizens’ Bank, Southwest Bank, and VSP Global. • Crafted content marketing strategy across multiple channels, copyedited & reviewed 350+ marketing documents resulting in a 60% increase in visibility and a 100% reduction in errors. • Optimized social media, boosting organic followers from 0 to 4.5k+ on LinkedIn, conceptualized YouTube short videos and product demos. • Partnered with developers to launch our first full-fledged website, optimized SEO that increased CRO by 51% and 13% improvement in bounce rate. • Prepared event calendar, successfully managed participation, and collaborated with corporate to organize webinars, resulting in a 20% increase in lead generation. • Strategized & executed five successful product launch campaigns, generating 3x sales every quarter. Consultant – Marketing and Communication Indus Net Technologies | March 2015 to Oct 2018 • Managed a portfolio of projects with a total yearly budget of $50 million, consistently meeting project milestones and deadlines. • Collaborated with a cross-functional team of 10+ professionals, providing training, and mentoring that resulted in a 10% increase in team productivity and a 20% reduction in project errors. • Streamlined digital campaign management and reporting mechanism, resulting in a 25% increase in project success rate. • Responsible for organizing our flagship event https://www.digitalsuccess.co.in/. Manager – Marketing Communication Expression Ad Agency | April 2014 to March 2015 • Implemented social media management best practices, growing the ONGC CSR portal engagement by 40% and increasing organic reach by 25%. • Conducted market research and competitive analysis to identify market trends and opportunities for CSR funding resulting in 90% utilization of CSR budget. • Collaborated with external PR agencies to promote ONGC's CSR activities and secure media coverage, resulting in a 25% increase in brand visibility and boosted reputation in CSR space. Sr. Executive – Client Servicing & Brand Promotion NetCarrots Loyalty Services | March 2010 to April 2014 • Demonstrated proficiency in Google Analytics, resulting in a 20% reduction in marketing costs. • Built a robust data analysis process, identified underperforming channel partners, and conducted A/B testing to improve 5x campaign performance and ROI. • Planned and executed dealer and retailer meets as part of the loyalty program, overseeing budgeting, logistics, vendor selection, and on-site management resulting in a 25% improvement in project transparency and stakeholder satisfaction. • Effectively managed and nurtured strategic partnerships with diverse corporate entities to facilitate and optimize loyalty gifting programs. Executive – Brand Communication (Client Servicing & PR) Mechbrain India Pvt. Ltd. | Jun 2008 to March 2010 • Managed key accounts for advertising, marketing & PR requirements, worked with Media & PR agencies, maintained high satisfaction levels, and secured long-term partnerships. I hereby declare that the information given herewith is correct to my knowledge and I will be responsible for any discrepancy. SIPRA GHOSH