Simi VanScoy Sales and Management Expert
- ▪-▪ https://www.linkedin.com/in/simi-van-scoy-4ba4b184/
PROFESSIONAL PROFILE
Qualified, versatile, and tenacious Sales Expert with laser focus on killing sales goals and helping companies grow! A solutions-based seller that truly knows how to teach, tailor, and position the right products, at the right time, to the right hunted audience. Unique expert ability to get in front of the right people, speak their language, and persuade them to buy. Great with demos, complex sales presentations and proposals, public speaking, and closing $1 mil+ deals. Quick to learn technical solutions, emerging technologies, and about competitors to stay ahead of peers. Proven track record as an individual contributor and managing a team.
Diverse Portfolio: Proven Sales and Management track record in the following verticals:
AutomotiveB2B/B2C Small/Med/Large Bus.Quick Service Res.Retail
Auto AftermarketReal EstateMortgage Lending Healthcare Dental
Sandler Sales graduate and The Challenger Sales model
NOTABLE ACCOMPLISHMENTS
Presidents Club, The Washington Post, 2015, 2013
Sales Excellence Awards, The Washington Post, 2017, 2015, 2014, 2013, 2012
Presidents Club, Cars.com: 2013, 2012
Affiliate Market Award, Cars.com 2012
CORE COMPETENCIES & SKILLS
All things Paid Search
Google Analytics Certified
Google AdWords Certified
Social Management & Ads
Multiple Vertical Marketing
SEO Strategy Development
WordPress/Drupal Knowledge
Programmatic
Digital Advertising
Basecamp
Salesforce
Zoom, GoToMeeting
Skype, WhatsApp
Multiple CRM tools
Business Development
Brand Management
Project Management
Account Management
Marketing Trends Analysis
Digital/Marketing Attribution
Microsoft Office Professional
Pardot & HubSpot
Hiring and Talent Retention
Channel Sales Experience
Marketing Automation
Thought Leadership
Multiple DSP’s
PROFESSIONAL EXPERIENCE
CF Search Marketing | Washington, DC/ VA/ MD territory (Remote) Dec 2018 – Present
National Sales Director
Grow out a Nationwide team of sales reps to help prospect high value clients and sell them into CF’s core products/value.
Performing in depth Audits of client’s current SEM, SEO, Social Media, etc. efforts to help determine best strategy/competitive advantage in market.
Assessing client’s CRM tools to help determine multi-point attribution and ROI on marketing efforts to make better marketing/advertising decisions.
Monthly in person deep dives with clients to review reporting, discuss ongoing strategies, make sure KPI’s are being met.
Work closely with CEO to review all internal processes and costs to ensure max profitability.
Ross Media | Woodstock, GA March 2018- Nov 2018
Vice President
Laser focus on company growth, vendor negotiation, product development, recruiting, build out/startup of a digital division at Ross Media and 58 direct reports.
Directly responsible for $2mil+ ramp up of digital department after build-out.
Positively influencing company culture, planning expansion, training sales staff, core focus on individual employee growth and carrying out owner’s vision throughout the organization.
Directly Managed SEO team, IT support, Web development team, Social Media team, Paid search team, outside sales team, account managers, VP of sales, Regional sales Directors.
Day to day functions: accounting, P&L’s, budgeting, and financial forecasting.
Involved with sales strategy, sales pitches, sales decks, negotiations, & proposals.
Drupal/WordPress site creation, strategy, content, ongoing maintenance, SEO, blogs.
Worked as the client’s agency partner to help determine ROI, Attribution of Advertising dollars, and make recommendations.
Hands on with ensuring proper implementation of programmatic display, OTT, pre-roll.
Strategy and Implementation oversight of Facebook/Instagram Campaigns.
Strategy and Implementation oversight of Paid Search Campaigns.
Strategy and Implementation oversight of all Search Engine Optimization.
Creation of all go-to market material for products and services.
The Washington Post | Washington, DC, MD, VA Territory (Remote) January 2014-March 2018
Head of Digital, Automotive
Excellent leadership to a team of 7 outside sales reps managing 450 accounts in MD, VA, and DC ($15 million growth/set of responsibilities.)
Effectively up-leveled client relationships to the executive suite, including engaging CEOs, COOs, VPs, and GMs.
Collaborate with VP and implement plans for growth, employee training, and organizational objectives. Managed high level external vendor relationships.
Partnered with other sales reps/leadership to research, analyze, and test/sell new products in market to continuously advance company’s revenue stream: Channel Sales.
Leveraged deep knowledge of client needs to offer full spectrum digital solutions, including display, retargeting, pre-roll, OTT, Facebook advertising, email, and more.
Created & presented marketing plans for high value clients with large budgets ($1 mil +).
Sandler Sales graduate and The Challenger Sales model.
The Washington Post (Cars.com Team) | Washington DC, MD, VA Territory (Remote) June 2010-January 2014
Senior Cars.com Account Manager & Team Lead
Served as the subject matter expert to a team of 5 cars.com reps, conducting sales and product training, exploring new digital. trends, and providing all tools necessary for their success in the field.
Analyzed dealer reports, budget, strategies, products, and offer better solutions.
Grew territory by net advertisers (100% YOY) and revenue (+$1.5 million YOY).
Individually managed 75+ accounts and surpassed every annual sales goal (+125% to goal).
Exotic Motor Carriages | Manassas, VA January 2001-June 2010
Vice President of Operations
Oversaw all daily operations including merchandising, negotiations, marketing, accounting, inventory, and human resources.
Developed short/long-term goals, annual objective, sales forecasts and financial projections.
Handled all negotiations and contracts with vendors, warranty reps, banks, and financial institutions.
Handled all cash flow, financials, and company assets.
Planned, controlled, and managed operating costs and expenses including inventory, purchasing, labor, utilities, and effectively forecasted market, assessed risk, etc.
Managed all marketing functions including print, TV, radio, website management, third-party lead providers, creating a unique brand and executing a marketing plan.
Analyzed ROI and Attribution on all marketing efforts.
Leader of company expansion including investments/acquisitions; grew business from 1 retail location to 5 retail locations.
EDUCATION
Lord Fairfax Community College | Warrenton, VA
Associates of Liberal Arts, 3.875 GPA | 2014
References
Available upon request
