SIMILEOLUWA LAWSON
WordPress Frontend Developer | Copywriter | Graphic Designer
Contact Information:
Email:-Phone: -
SUMMARY
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Experienced and versatile professional with a strong background in WordPress frontend
development, copywriting, and graphic design. Adept at creating visually appealing
websites, crafting compelling copy, and designing engaging graphics. Proven ability to
seamlessly integrate technical skills with creative talents to deliver outstanding results.
SKILLS
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WordPress Frontend Development:
• Proficient in HTML & CSS.
• Custom theme modification.
• Responsive design and mobile optimization.
• Plugin integration and customization.
• UI/UX optimization for user-friendly experiences.
Copywriting:
• Creative and persuasive writing skills.
• Content creation for websites, blogs, and marketing materials.
• SEO optimization and keyword research.
• Crafting engaging headlines and call-to-actions.
• Strong attention to grammar, tone, and style.
Graphic Design:
• Proficiency in Adobe Photoshop & Corel Draw
• Logo and branding design.
• Web and social media graphics.
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Print materials (brochures, flyers, business cards).
3D Product Design & Mock ups.
EXPERIENCE
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Creative Director | The Acrylic Media Company | 2016 – Till Date
The Acrylic Media Company is a digital branding company that helps modern businesses
establish their presence and tell their story. The company helps brands communicate what
they do and what they stand for by creating an unmistakable presence online, separating the
brand from its competition, and fostering an emotional connection with their target
audience.
Priviledged to have served notable brands as a freelancer, consultant and contractor over
the last 7 years. These include: 11PLC (formerly Mobil Nigeria), The Lagos Continental Hotel,
Abuja Continental Hotel, Design Union, TotalEnergies Cooperative Multipurpose Society Ltd.,
Harvesters International Christian Centre, TATA Africa Services (Nigeria) Limited (TATA
Motors), Nigeria Content Development And Monitoring Board, Rimsom Associates, Believe
In Africa Foundation, to mention a few.
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Designed and developed over 70 Websites, E-Commerce Sites, Applications,
Communities among other web related projects.
Collaborated with design and content teams to implement and customize responsive
WordPress themes as a freelancer and consultant.
Customized plugins and integrated third-party APIs for enhanced functionality.
Ensured cross-browser compatibility and optimized website speed and performance.
Conducted regular website maintenance, updates, and security checks.
Developed captivating and SEO-friendly content for various digital platforms.
Produced articles, blog posts, social media copy, and marketing materials.
Conducted thorough research to create informative and engaging content.
Collaborated with design teams to align copy with visual elements.
Created visually appealing graphics for web and print media.
Designed logos, branding materials, and marketing collateral for several companies
including ANL Companies, Gameo Foods, Lexoil Nigeria etc.
Translated conceptual ideas into compelling visual designs.
Maintained consistency in brand identity across various materials and digital
touchpoints.
Senior Associate Technology & Branding | Rimsom Associates | Dec 2009 – Feb 2011
Rimsom Associates is a trade consulting firm headquartered in Washington DC, with offices
in the UK and Africa. Focused on capacity building, government relations and international
business match-making between African businesses and their international counterparts.
The Senior Associate Branding and Technology role provided the platform to hone my
leadership skills. I had to opportunity to oversee several teams; conceptualize, design and
manage projects from inception to execution.
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Designed a Brand Book and developed a company playbook for brand
implementation.
Led and coordinated the creative and technology teams to ensure we met set targets
and objectives to advance corporate goals.
Identified and implemented technological tools that enhanced brand
communication, customer experience, and engagement.
Reported consistently to Senior Management and the Board regarding Branding and
Communications related issues.
Interfaced and managed vendors.
Ensured my teams stayed updated on industry trends and advancements in branding
and technology.
Oversaw the thorough research to create informative and engaging content.
Translated conceptual ideas into compelling visual designs.
Maintained consistency in brand identity across various materials and digital
touchpoints.
Associate Technology & Branding | Rimsom Associates | Aug 2007 – Dec 2009
The Associate Branding and Technology role provided the opportunity to harmonise the
company’s brand identity with cutting-edge technological solutions. This role involved
collaborating with cross-functional teams to ensure a cohesive brand presence across all
digital platforms, integrating technology-driven strategies, and contributing to the overall
success of Rimsom’s branding initiatives.
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Identified and implemented technological tools that enhanced brand
communication, customer experience, and engagement.
Collaborated with IT and development teams to integrate brand-related features and
enhancements into digital properties.
Stayed updated on industry trends and advancements in branding and technology.
Conducted thorough research to create informative and engaging content.
Collaborated with design teams to align copy with visual elements.
Created visually appealing graphics for web and print media.
Designed branding materials, and marketing collateral for Rimsom Associates.
Translated conceptual ideas into compelling visual designs.
Maintained consistency in brand identity across various materials and digital
touchpoints.
EDUCATION
BSc Geography | University of Lagos, Akoka, Lagos - Nigeria | 2001 - 2006
ADDITIONAL SKILLS
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Proficient in client engagement and people management
Strong communication and teamwork abilities
Time management and multitasking skills
Problem-solving and attention to detail
Social Media Strategist
SOME COMPLETED PROJECTS
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https://sfmclagos.com
https://anlcompanies.com
https://vinemingle.com
https://iamitsekiri.com
https://stargirlbeauty.com
https://lexoilnigeria.com
https://designunion.biz
https://harvestersng.org
https://rccgyp14.org
https://thelagoscontinental.com
Https://abujacontinental.com
https://royalresidenceslagos.com
https://altakindustries.com
https://cutemestore.com
https://potinadr.com
more projects can be provided on request.
LANGUAGES
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English Language - Excellent
REFERENCES
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Available upon request.
