I LOVE WHAT
I DO BECAUSE
I’M PASSIONATE
ABOUT IT.
Name: Silvia Plamenova Petkova
Date of birth:-
Adress: Itally/Bulgaria
EU Passport / EU Citizen
E-mail:-Skype: silvietta-giusyly
Cell.:-
E-mail:-Personal Website: http://giusyly.wixsite.com/cataleya
Portfolio: https://drive.google.com/drive/folders/1ltynbaI0rrMmVPrcx9A_W3IlSxN
2RVHo?usp=sharing
Languages:
Italian – native language
English – native level
Bulgarian – native language
Education:
*High School Education: School of Professional Studies Foreign Languages and Translation"Vicho
Grancharov" of G.Orjahovitza (1993 – 1998)
* INTERNATIONAL PROFESSIONAL COURSE "Intermenu" – Bachelor Degree of Business in
Hospitality Management (1997 - 1998)
* Master degree in Computer Science at Varna Free University "Chernorizets Hrabar" (2002 - 2003)
Qualifications Summary:
High-energy person, dependable professional with good judgment and wisdom.
Excellent knowledge of principles and procedures for management, virtual assistant, executive
assistant, personnel recruitment and training, compensation and benefits, marketing, labor relations
and negotiation, and personnel information systems, content writer responsabilities, research and
developing an understanding of the business’s industry, the business/product’s business and
management principles involved in strategic planning, resource allocation, leadership technique and
production methods, and coordination of people and resources.
Exceptional communication and networking skills, public relations and public speaking skills
Excellent diagnostic, analytical, and problem-solving skills
Excellent command over written and verbal English and Italian communication
Extensive international travel background, comfortable working with and in different cultures and
different time zone
Additional Skills:
• Ability to organize and handle multiple tasks simultaneously
• Strong ability to review and interrupt marketing efforts and make adjustments
• Proficient with MS Office applications, and electronic tools and testing equipment
• Strong ability to read and understand information and ideas presented in writing and to
apply general rules to specific problems to produce answers that make sense.
• Extensive experience in employee relations and union avoidance strategies.
• Ability to delegate. Excellent communications, organization and diplomacy.
• Excellent writing and editing skills
• Social Media Management
• Experience with advertising campaigns using the different social media channels
• Ability to meet deadlines, to work in a fast-paced environment and to handle multiple
projects concurrently. Understanding of search engine optimization practices.
Working experience:
March 2016 – till now – Virtual Manager, Virtual Assistant, Social Media Copywriter,
Content Writer, Freelance Editing Work, Freelance Translator, Localization Editor,
Transcreator/Copywriter, Product Description and Web Content Writer, Social Media
Management and Marketing Manager home-based for various international important
projects (in the Food&Beverage Industry, Natural Wine Industry, Fashion and Beauty sectors,
Ecommerce, Travel&Hospitality)
January 2014 – December 2015 – Virtual EXPERT MANAGER and Virtual Assistiant
in a Start Up Natural Wine Company “MS Natural Food Industria”
- Responsible for the development of strategic initiatives driven by new innovation which
deliver on Precept’s growth and profit objectives. Develop, create, and implement brand
positioning and programs on an international level
- Managing and developing cross-promotional partner relationships and outside vendors in
line with brand objectives
- Developing and managing budgets to effectively and efficiently execute key brand strategies
- Negotiated prices, terms of sale and service agreements
- Social Media Marketing and Management Executive, Social Media Copywriter
- Online research and data entry
- Create social media campaigns and develop social media marketing strategies, ensuring
brand consistency in social media messages.
- Managed, marketed and promoted successful kickstarter campaigns for new products launch
- Plan and execute marketing campaigns to promote the company image and products
internationally
February 2012 – December 2013 – Virtual Manager and Assistant for the italian’s travel
and yachting tours company Sarah Cruise Srl.
- Manage online the company business and organization, including the day-to-day
management of the projects, operations, team members, and metrics
- Social Media Management and Social Media Copywriter
- Editing and Content writer work
- Responsible for the success and smooth functioning of the entire business
- Work collaboratively with other team members to achieve team targets
January 2011 – January 2012 – Virtual Manager and Content Writer with English and
Italian languages for an important private Software Company (project for a private client)
- People Management (leadership role, Category Lead, team management)
- Formulate, Implement, Track career path & Individual Development Plans of each member
in the team
- Metrics Management
- Social Media Management and Social Media Copywriter
- Mentor and guide Quality lead / Process Expert to manage quality, improve process
efficiency and minimize variation, conceptualize, design and deliver trainings to the team
- Manage the team and ensure high service delivery and execution
- Vendor management
- Content writer and SEO - produce well-researched content for multiple platforms such as
website, email, social media, and blogs. Edit and polish existing content to improve
readability Responsible for generating ideas for new content types and creating articles or
copies before publication.
2009 - 2010 – Virtual Manager and Social Media Copywriter for a well-known American
production company in the field of culture and classical music and opera and opera events for
their website and all the marketing and advertising materials
2008 – Virtual Senior Manager for the Translation, Social Media Copywriter, Editing
and Product Description Web Content Writing Department for the well-known
internationally Spanish Travel and Tourism Company "LOWCOST HOLIDAYS"
• Management and content translation and copywriting of the Lowcostholidays website for
the B2B market and the B2C market
• Proofreading of existing content on the Lowcostholidays website
• Improving the quality of the translated text
• Transcreation and Product review creation
• Editing of a wide variety of marketing materials in the language of expertise.
• Localization Editor
• Overseeing the QA process
• Social Media Management and Social Media Copywriter
• Ensure that all translated content is grammatically, style, spelling correct
• Use the product localization and translation specific program in English and Italian
• Lead and support project as required by the company
2003 – 2007 – Virtual Manager, Translator, Social Media Copywriter,
Transcreator/Copywriter, Content writer, Editing work, Product Description Writer for
the Italian Consortium Co.Nav.I in FINCANTIERI Srl Italy for their website in the field of
shiprepairing, shipbuilding and steel constructions
2002 – Manager, Assistant, Translator, Transcreator/Copywriter, Content Web Writer
and interpreter in Italian language of the famous Italian photographer Marco Illuminati
during his visit to Varna in the performance of photo sessions and reports at the first home for
children with mild mental disorders - Largo 1, Varna.
2001 – Manager, Transcreator/Copywriter, Social Media Copywriter, Content Writer
and Editing Work, Translator and interpreter in Italian language during the official visit
of Pastor Jazec Wujicik (parish priest of Varna) and his guests during the stop on the historic
Italian ship, the ship Amerigo Vespucci at the port of Varna
2001 – Translator and Manager in Italian language during the visit of Dott.Ing. Ermanno at
the University Hospital of Varna, Bulgaria during the installation process of the Plant
calibration for the mixing of radioactive substances (for the use of TAC)
• Installation of new Doppler ultrasound systems, equipment for ultrasound, CAT, MRI,
computed tomography, angiography multislice CT-3D, X-ray, bone densitometry, dentalscan
in various locations in hospitals, private clinics and state
• In addition, assistant and translator in Italian language during the official visit of the priest
Italian ship Amerigo Vespucci in the private hospital house maintained and operated by the
Sisters of Mother Teresa, who welcomes sick and elderly people abandoned by their loved
ones
2000 – Marketing Manager, Transcreator/Copywriter, Social Media Copywriter,
Editing work, Translator and Responsible for public relations and press with international
exposure in the field of Entertainment, Art and Culture
• Managing relations with the press and the public relations. Social Media Management
• Oversee creation and delivery of press releases, advertisements, and other marketing
materials
• Support in the organization of entertainment, art and cultural events
• Coordination of the technicians, musicians, management coordination for the different
locations of the event
• Supervision of the conduct of the event
• Interface for the event, including the organizing Association and the local reference.
2000 - Project Manager, Content writer, Transcreator/Copywriter, Social Media
Copywriter, Translator and Personal Assistant for the engineering and contracting wellknown internationally company "Siirtec Nigi" Milano. The company operating in the oil &
gas and refining industries.
• Step by step processes, procedures, planning and systematic details involved working with
Fabricators as well as Oil and Gas partner Companies.
• Lead and manage the development and implementation of the Project Execution Plans
• Project set up and close out for each project in accordance to Company procedure
• Provided also of general clerical and administrative support to Director, Supervisor and
staff
• Localisation Editor for the company’s website and marketing and advertising materials.
1999 – Fashion Manager for the italian fashion company "Martinelli" in the sales
departments “Golden Lady”,”Sissi” and “Levante”.
• Innate ability to market assorted fashion brands due to a deep understanding of the fashion
market. Adept at responding to retail trends with appropriate marketing strategies.
Specialised in establishing and achieving marketing and sales goals.
• Organized store merchandise racks by size, style, model and color
• Presented latest merchandise to prospective buyers
• Expand sales opportunities internationally
• Organization and participation in Fashion Weeks and Festivals
1999 – Design and Sales Manager for the fine luxury jewelry and watches company
"B&B Trading" Ltd.
• Get involved in everything down to training and motivating retail sales teams of retail
partners.
• In charge of sales, budgeting, marketing, visual and training for the domestic and
international market
• Define global brand sales strategy and sales plan and manage the sale of all collections
across all channels
• Manage, mentor, and develop a category specific sales team
Additional Information:
I am passionate about the world of Fashion, Art, Photography and Design since the childhood, which
gradually involved me and my passion burned within me more and more I approached to understand
their secrets and mysteries, as long as they have not become an integral part of my life.
I express this feeling through ballet, painting and poetry. I write poetry since tender age.
My Poems have won more than 38 International Poetry Competitions in Italy and also the Special
Award and Silver Medal of the Presidency of the Italian Chamber of Deputies, and are highly
appreciated by Art critics internationally.
I am an ardent photographer and adore travelling, and sports, classical ballets, trained in martial arts yoga, kung fu and kickboxing.
I am passionate about painting and I am also a product LIGHTING DESIGNER and
PHOTOGRAPHER.