Silvia Di Bari

SILVIA DI BARI armoniadigitalau.com OBJECTIVE After a long career in investment banking, I am looking to take the experience I have gained into digital marketing, as well as my enthusiasm and passion to learn. EDUCATION Diploma in Accountancy | I.T.C.S. Martino Bassi, Seregno (MI)- Italy SEP 1994 – TO JULY 1999 I gained a diploma in Accountancy with a mark of 95/100. Diploma in Business (digital marketing) | The Left Bank, Sydney, Australia JAN 2018– TO AUG 2020 I completed this diploma, part-time and by distance education... and while looking after 2 children and going back to work in investment banking on a part-time basis. CAPM (Certified Associate Project Management)| PMI November 2022 EXPERIENCE Digital Marketing & Web Design | Di Bari Images (family business) NOW • Planning the digital marketing strategy • Building and maintaining the website in Squarespace • Search Engine Optimisation of the website • Administrative tasks in relation to photo shoot bookings, using Pixieset: sending contracts, questionnaires and invoices. • Creating, planning and posting on Instagram • Instagram engagement and nurturing of relationships on Instagram to create new opportunities. • After 3 months of being consistent, we have achieved the following results: +38.4% followers, +445% increase in content interactions, +349% increase in profile activity and profile visits, +464% engaged audience (non followers) and +226% engaged audience (followers). • There have also been various opportunities to collaborate with other photographers, which have helped increase the reach and opened new opportunities. • The website has consistent visits month after month (average 30 users per month) Website Design (in collaboration with Douglas Marketing)|Fox & Fox – Real Estate website design NOV 2023 – APR 2024 • Liaise with the client on their requirements. • Assist them with ad-hoc requests that require coding and implementation of such requests. • Web design in Squarespace • Preparation and delivery of a document containing best practices and procedures to the client to ensure a smooth transition. • Mobile optimisation Web Designer Assistant | Douglas Marketing NOV 2022 – JUN 2023 This was part of an apprenticeship I completed through Acadium. • Built the website for Cannery Brewing with Shopify • Working with my mentor, the client and Shopify support to resolve issues with the website • Researching solutions to clients’ requests, including implementing amendments to the code, to achieve the desired results • Collaborating with the client to provide solutions to their requests throughout the project Social Media Management Assistant | Cacau Nic (Freefly Marketing Agency) JUL 2021 – OCT 2021 This was part of an apprenticeship I completed through Acadium. • Social Media Management of the client’s account, including calendar creation, planning, scheduling and copies • Making creative proposals for new clients, including Instagram grid puzzles. • Creating templates for future use. Digital Marketing Assistant | The Jewel Marketing Company FEB 2021 – APR 2021 This was part of an apprenticeship I completed through Acadium. • Review of the client’s social media presence in the form of a PowerPoint presentation • Created posts for social media accounts of our clients with Canva • Prepared an event management marketing presentation for a client • Communicated with the team using Asana Social Media assistant | Beach Chair Marketing OCT 2020 – JAN 2021 This was part of an apprenticeship I completed through Acadium. • Social media posts creation (LinkedIn, Instagram and Facebook) using Canva and pre-approved templates. • I used ClickUp to communicate with the team about the status of my assigned tasks Pinterest assistant | Where can I live JUNE 2020 – SEPTEMBER 2020 This was part of an apprenticeship I completed through Acadium. • I was looking after the Pinterest account for “Where can I live”, scheduling posts through Tailwind, creating posts in Canva and writing the copy for such posts. • I increase the traffic to the website by 40% after only 2 weeks. AVP Middle Office | Deutsche Bank -Sydney MARCH 2007 – PRESENT • I started working in the derivatives documentation department, having no experience in legal documents. • In 2009, I was chosen to train the team in Manila, prepared the training plan, and was responsible for performance feedback and for the set-up of the derivatives team in Manila. The outsourcing was successfully implemented. • In 2011, I was given the responsibility to supervise the team and lead regional projects. I was also chosen to perform additional training in India for the existing offshore team. • I have been dealing with various stakeholders like the clients, trading, legal and also continue to mentor the offshore teams. • I was responsible for the final offshore of the documentation team in Sydney in 2017 and both conducted and delegate responsibilities in relation to the training to the team members. The training was successful, and the tasks were moved to Singapore in 2018. • I have been leading the structured documentation team for 5 years and was responsible for providing feedback and conducting performance reviews. • I am now working in the Middle Office team, and I am responsible for booking ad-hoc credit trades. Equity Officer | HSBC – Sydney (temp) JANUARY 2007 – MARCH 2007 • Working in the back office team and looking after the settlement of equities transactions Travelling in Australia and New Zealand AUGUST 2006 – DECEMBER 2006 Moved back to Italy Fixed Income Settlement Officer | Royal Bank of Canada – London MARCH 2004 – AUGUST 2006 • I started in the Fixed Income settlement team, where I was working to confirm all the trades settled through Euroclear. • I was then moved to work independently on the US and Canadian settlement, both for the domestic and Euroclear market. • I was able to communicate effectively with my peers, traders and clients on a daily basis. • I was able to resolve issues in a timely manner and according to the daily deadlines. Fixed Income Settlement Officer | Barclays Capital – London NOVEMBER 2002 – MARCH 2004 • I worked in the Euroclear Settlement team, confirming trades to ensure matching. • I was able to communicate effectively with my peers, traders and clients on a daily basis. I was able to resolve issues in a timely manner and according to the daily deadlines. Travelling in Italy AUGUST 2002 – NOVEMBER 2002 Back Office Clerk | Intesa BCI– London JUNE 2000 – AUGUST 2002 • I worked in the accountancy department, looking after the P&L, updating daily rates in our system and providing reports to the management in Milan. • I was then moved to the Fixed Income Settlement department, where I was put under the pressure of daily deadlines for settlement. • I was also given the opportunity to train in other areas, like Futures and IRS, as I was keen to learn more products. SKILLS  Digital Marketing Systems: Hubspot, Tailwind, Plann, Planoly, Later and Metricool Project Management Systems: ClickUp, Monday, Asana, Slack Proficient in using Office tools as well as Google Workspace tools.  Web Design Systems: Squarespace, Shopify, Wix and WordPress (using Breakdance) Proficient with Canva and Adobe Express Proficient in Adobe Lightroom and have had some exposure to Photoshop LANGUAGES Italian: mother-tongue English: fluent Spanish: basic INTERESTS I enjoy self learning and challenging myself by learning new things: this is both in personal and professional life. I love listening to music and everything that relates to health and wellbeing.