SIDRA SHEHR BANO
Phone:-
Address: F-11/3, Islamabad
Email:-
An enthusiastic, goal-oriented and cooperative person seeking an opportunity to work in an environment that
utilizes the skills and abilities that are demonstrated to be necessary for the duties performed at professional
level.
EXPERIENCE:
Maxus Global Islamabad- GroupM 17th May 2017- present
(May 2017– present)
Job Title: Assistant Media Planner
Department: Planning
Overall Responsibilities:
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Hybrid planner (Traditional and Digital planning)
Analyzes digital campaign performance to optimize and improve performance.
Plan, execute and report performance of all digital campaigns (Google, Facebook &
Twitter).
Coordinate with creative agency for smooth campaign execution.
Develop tv media plans as well as assist senior planners by providing all necessary
media metrics.
Development of media analysis, reviews and reports for ATL media.
Manage campaign tracking of client and competition.
To gain in depth knowledge of product, target audience and media trends.
Expertise on media software such as Kantar.
Responsible for media campaigns execution.
Ensure reconciling of budgets (Budget by Brand).
Responsible for Pre and Post evaluate of data.
Foster smooth coordination with buyers/planners and client for smoother execution of
campaigns on all mediums.
Preparing and updating the purchase orders within the execution framework.
Berlitz, Islamabad Feb, 2016 – Feb, 2017
Job Title: Customer Representative Officer
Overall responsibility:
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Dealing with customer inquiries, setting up appointments and follow up
Maintaining daily reports on sales and customer data.
Facilitate in conducting minor events and activities at workplace and as well as assisting the
manager.
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Scheduling of groups and private clients.
Data entry on CRM software to maintain profile record of the customers.
August 2015
Civil Society Human and Institutional
Development Programme (CHIP)
Job title: Intern
Overall responsibility:
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Attend the daily workshops and analyze everyday discussion topics.
Distribute and collect the questionnaires before and after the workshop sessions for
outcome results.
Prepared a detailed report on a workshop held in Islamabad at Best Western.
ACADEMIC BACKGROUND:
Bachelors (Hons) in Social
Sciences
• Majors:
Development
studies
Bahria University, Islamabad
Campus
F.S.C and Matriculation
Islamabad College for Girls,
F-6/2, Islamabad
Year completed: 2016
Year completed: 2010 - 2012
SKILLS:
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Creative
Communication
MS word, power-point and excel
Customer service
Media planning skills
Fluent in English and Urdu
Ability to meet strict deadlines
OTHER EXPERIENCE:
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Google Green Belt Certification.
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Attended two days training at Institute of Business Administration (IBA), Karachi on
“Managerial Communication Strategies For Success” (September, 2018).
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Member of a décor teams –Bacsap (University team) and SRC (Student Resource Centre) and
played an active role in the management of minor events at university.
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Attended number of conferences held in Islamabad such as DFID (Department for
International Development) and nestle.
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As a rapporteur at PAP (Population Association of Pakistan) Conference held in University.
REFERENCE:
Would be provided on request.
