Experience
Oct 2020 - Oct 2023
Design Manager
CitrusBits
Jul 2008 - Oct 2020
Lead User Interface Designer
Edible Arrangements
Siddique J. Afridi
Ui/Ux & Brand
Jul 2014 - Oct 2020
Lead User Interface Designer
Naranga
16+ Years
Jul 2014 - Oct 2020
Design Manager
Identity Designer
BroadPeak Technologies
I am a seasoned UI/UX Designer based
Jul 2008 - Jul 2014
UI Designer
in Pakistan, specializing in crafting
Netsolace, Inc.
interfaces for Responsive Web,
Desktop, and iOS/Android Apps with a
strong foundation in design thinking
principles. From initial sketches to final
visual designs, I employ a holistic skill
set to tackle real-world business
challenges. My practice is marked by a
high degree of Emotional Intelligence,
Impact
enabling me to deeply connect with
users and understand their needs,
complemented by strong
Navigating
Communication skills for effective
approach, fostering a culture of
odern
D
esign Challenges
w
ith a
i erse Team:
D v
up-and-coming talents. Together, we tackled today's digital challenges, weaving our
design articulation.
Leadership is fundamental to my
M
Led an amazing team of UI/UX and graphic design wizards, blending seasoned pros with
creativity across time zones to bring a breath of fresh air to complex design puzzles.
Elevated CitrusBits
ebsite for
W
M
aximum Impact:
collaboration and growth for creative
Led the charge in giving CitrusBits website a total facelift to boost in web traffic, more
excellence. This ethos intertwines with
leads pouring in, and a stronger brand presence.
my innate Creativity, driving innovative
solutions and pushing boundaries.
S
eamless Backend
S
olution for a
M
editation App:
With a keen focus on Time
Designed a robust backend solution for a meditation app, guaranteeing uninterrupted and
Management and Adaptability, I
smooth operation. This technical innovation ensured a serene user experience, fostering a
navigate complex projects with
tranquil environment for mindfulness and mental well-being.
precision, responding adeptly to
evolving demands. This adaptability
Empowered
D
ebaters
w
ith Controlled
M
edia in News
& D
ebate App:
seamlessly aligns with my robust
Designed a
Problem-Solving acumen, enabling
moderators to wield precise control over debaters' audio and video elements, fostering a
effective solutions even in challenging
balanced and engaging platform for informed discourse.
N
ews
&
Debate app, complete with an innovative backend system. Enabled
scenarios.
evolutionized
R
Q
uick
S
ervice
O
rdering
Crafted a user-centric White-Label
Socials/Contact
w
Q
ith Closed-Loop Payments:
SR app, integrating seamless ordering and closed-
loop payment functionalities. This innovation not only streamlined the ordering process but
also enhanced the user experience, setting a new standard for efficiency in the
Linkedin
opridai
Behance
q
uick-
service industry.
Productivity-Boosting App
w
ith AI Integration:
Designed an app seamlessly integrating task, event, and email management. Empowered by
@opridai
G
enerative AI, it enables precise email searches and efficient document drafting,
revolutionizing digital workflows for enhanced productivity.
Email
-Tailored Career Counselling for Professional
G
rowth
Phone
Designed a career counselling app focusing on users' unique skills, passions, and ambitions.
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This personalized approach ensures tailored guidance, propelling individuals towards
optimal professional development.
Address
Islamabad, Pakistan
ocalized Political Insights for Informed Citizens:
L
Crafted a US-specific app offering citizens crucial insights into local government affairs and
Languages
Professional working
English
Fluent
Urdu
Fluent
Pashto
politicians. This platform promotes civic awareness and engagement by delivering
accessible, pertinent political information.
Impact
Optimized Edible Arrangements Ordering Flow:
Designed a streamlined ordering process at Edible Arrangements, resulting in a remarkable
5-second reduction in average order time, enhancing customer satisfaction and
operational efficiency.
Revitalized Revenue with Lead-Targeted App:
Pioneered the creation of a revenue-boosting app targeting potential leads, resulting in a
notable
2% annual increase in company revenue, demonstrating a keen eye for market
opportunities.
Siddique J. Afridi
Ui/Ux & Brand
Empowered
400+ Brands with Franchise Management Solutions:
Designed and deployed a comprehensive Franchise Management Solution, adopted by an
16+ Years
impressive
Identity Designer
400+ diverse brands, underscoring its universal applicability and far-reaching
impact.
Orchestrated
I am a seasoned UI/UX Designer based
Store Management for Global Expansion:
200+
Qatar, and Saudi Arabia, driving efficiency
in Pakistan, specializing in crafting
Engineered a Store Management Solution that revolutionized operations for 1
interfaces for Responsive Web,
franchises across the USA, Canada, China, UAE,
Desktop, and iOS/Android Apps with a
and scalability in a multinational context.
strong foundation in design thinking
principles. From initial sketches to final
visual designs, I employ a holistic skill
set to tackle real-world business
challenges. My practice is marked by a
high degree of Emotional Intelligence,
enabling me to deeply connect with
k lls
S i
users and understand their needs,
complemented by strong
x
design articulation.
Design
Leadership is fundamental to my
Leadership
collaboration and growth for creative
my innate Creativity, driving innovative
Soft
In ormation Architecture
Design System
Wireframing/ Prototyping
approach, fostering a culture of
excellence. This ethos intertwines with
f
User E perience
Communication skills for effective
y
Adaptabilit
Communication
Creativity
S
Web/Mobile Design
Brand Identity
Time
Management
Critical Thinking
Problem olving
solutions and pushing boundaries.
With a keen focus on Time
Management and Adaptability, I
navigate complex projects with
precision, responding adeptly to
evolving demands. This adaptability
seamlessly aligns with my robust
Education
Problem-Solving acumen, enabling
effective solutions even in challenging
scenarios.
f Business and Management
Sciences/Computer Science
College
2001 - 2005
1999 -
Institute o
BS CS, Computer Science
Peshawar
Model Degree
F.Sc, Pre-Engineering
2000
Socials/Contact
Linkedin
opridai
Behance
@opridai
Tools
Email
-Phone
(-
Address
Islamabad, Pakistan
Languages
Professional working
English
Fluent
Urdu
Fluent
Pashto
Project Management
User Experience
User Interface
Prototyping
