Siddharth Parnerkar
205, Venus Building, Bhandar Lane, Mahim (West), Mumbai – 400 016, INDIA
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Professional Summary
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Have over 2 decades of experience in the areas of Business Operations, Business Development, Strategy,
Product & Brand management, Business P&L management, Integration & Transformation, launching new
businesses & startups in the internet and data space
Have worked in varied industries such as Telecoms, Edtech, FMCG (consumer goods), VC-funded Start-up
& consumer durables companies
Excellent communication, presentation & persuasion skills with strong leadership qualities
Can innovatively translate business ideas into solid and measurable results
Strong organizer, motivator, team player and a decisive leader with successful track record in handling diverse
market dynamics
Have worked extensively with consultants such as BCG, McKinsey, Bain & Co, Deloitte, E&Y and Accenture
in the areas of M&A, Business & Digital transformation, Business improvement, Cost optimization and new
business launches
Jun 23 – Present
Pearson Education (Senior Director – International Markets)
Current Stint Senior Director – International Markets – Pearson Workforce Skills – June 23 till date
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Responsibility for leading the Workforce Skills Vocational Qualifications business vertical across 6 regions - Europe (outside
UK), India & South Asia hub, MENAT, Greater China, and APAC regions.
Pearson Workforce Skills offer career-focused qualifications taken by over 1 million learners every year and are recognized in
more than 50 countries worldwide.
Key focus countries for 2024 – India, Vietnam, Thailand, Myanmar, Uzbekistan, Spain, Oman, Qatar, UAE, Sri Lanka, Saudi
Arabia, Mongolia.
Key focus segments – Govt and Ministries, Enterprises, Colleges, Schools and Training Providers.
Work extensively with key stakeholders such as the British High Commission, Dept of Business and Trade, British Embassy who
play a key role in influencing the education ecosystem in relevant markets.
Responsible for a team size of over 25 members in 15 countries and expanding rapidly.
Achieved a YOY revenue growth of over 30% between 2023-24 and targeting 35% in 2024-25.
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May 20 – Mar 23
Vodafone Partner Markets – Oman (Head – Wholesale & B2B)
Previous Stint Vodafone Partner Markets – Vodafone Oman (Head - Wholesale & B2B Business) – May 20 till date
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Vodafone Oman is Oman’s third Network Operator delivered through a branded partnership with Vodafone. The company
launched its services in January 2022 as a brand new, 5G Digital first greenfield mobile operator, to bring the latest technology,
best offers & global practices and expertise using the Vodafone Brand.
Responsibility for setting up and managing the B2B/Strategic Alliances & Wholesale Business vertical for International &
National Roaming, Site/Towers/Fiber Sharing, Data Centers, International (Voice and Messaging), Monetization opportunities
with OTT players and Satellite Broadband providers.
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C2 General
Oct 06 – April 20
Vodafone India Ltd (Vice President)
Stint 5 Vice President – Integration and Transformation Vodafone Idea Ltd - July 18 April 20
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Vodafone India Ltd and Idea Cellular Ltd merged on August 31st 2018. The MergeCo today has 245+ Mn subscribers with a
turnover of Rs 42000 Crs (USD $ 5.5 Bn).
Was instrumental in setting up the entire integration office post the merger and running it through a rigorous governance process
at the Corporate and Circles (achieved a target synergy realization of USD 1.2 Bn).
The company subsequently embarked upon a major transformation journey to be able to move to an agile, digital, lean and futurefit Telco. Was a key member of the transformation team driving this agenda.
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Stint 4 Vice President – Wholesale Mobility (Consumer Wholesale Business) – 2014-18
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P&L responsibility for running a business vertical for all B2B Alliances and Partnerships in the areas of Roaming (2G, 3G & 4G),
Active sharing, Wi-Fi, Home Broadband, Fiber deals, Towers infrastructure sharing, Data dongle deals & other new business
opportunities in the data & internet space.
End to end responsibility for all these businesses which included business development, contracts and commercial business cases
closure, operationalizing through cross functional teams, financial modeling, project management & launch, P&L
budgeting/forecasting and managing sustainable business growth.
Size of business turnover (revenues and costs) handled was more than Rs.3300 Crs (US $ 500 Mn+).
End to end responsibility for setting up and managing a Wi-Fi JVCo (Firefly Networks).
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Stint 3 General Manager – Corporate Development – 2011-13
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Responsibility for managing the Indus Towers business (JV Tower Co with 3 partners), carrying out valuation-based activities in
the M&A space for towers, data opportunities, fiber (enterprise and home segment), IPO preparation, Cable & Wireless integration
& Business incubation models for start-ups.
Responsibility for setting up a Data (VAS) services company for the Emerging markets (AMAP) focusing on data products,
Education & Healthcare and supported/managed strategic projects with the Vodafone UK Group.
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Stint 2 Head – Business Operations – 2009-11
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Worked as a Business Manager assisting the COO (national level) in day-to-day business operations.
Responsibilities included launch and roll out of GSM services in 7 new circles, launch of Mobile Number Portability (MNP),
providing relevant and cohesive analysis, regular business updates, board reviews for senior management.
Worked on business improvement plans, churn management, sales distribution models, network capex optimization models &
churn management.
Conceptualized and managed a national-level business performance awards program for the CEO.
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Stint 1 Head – Market Development - Mobile Commerce (M Pesa) – 2006-08
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Formulated the overall business strategy and viability (Business case and financial modeling) for M-Pesa which entailed working
with the Regulators, Banks, Mobile platform vendors & internal teams for launching M-Pesa successfully.
Set up a national sales/distribution organization, business norms, processes and rolling out of business operations nationally.
Worked with key stakeholders at policy level to provide thought leadership and domain expertise.
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Jul 06 – Sep 06
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Bharti Airtel Ltd (GM – Fixed Wireless Business)
Responsibility for managing the Fixed Wireless Business (SME/SOHO and Residential segments) - setting up and managing the
overall business roll out, vendor sourcing & management, business processes, organizational mapping, product roadmap, tariffing,
revenue enhancement plans, trade schemes & business reporting and governance
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C2 General
Jun 01 – Jun 06
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Reliance Infocomm / Communications (Head – Sales & Marketing)
Conceptualized and developed the business model, tariff structure, organization capability & staffing, market mapping & launch
marketing/channel support for the Prepaid Wireless Public Payphones.
Handled the marketing & promotional tie-ups for mobile devices (ZTE & Samsung).
Planned and implemented marketing, service and sales schemes/ loyalty programs for the prepaid business.
Effectively handled and managed a loyalty program for Reliance shareholders.
Handled the consumer research study for the CDMA business, was on the national sales/marketing hiring panel for 4 circles &
worked extensively on various launch propositions with consultants (McKinsey and Diamond Consulting).
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Sep 98 – May 01
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ZIP Telecom Ltd (Senior Marketing Manager)
This was a VC funded start-up Company whose business model was centered around running a payphone franchise model and
creating innovate revenue opportunities through electronic advertising
Responsibility included developing the entire marketing print, audio, visual communication, PR material, trade and consumer
schemes for the Payphones business
Worked on a new franchising concept, which aimed at providing value added products and services besides basic long distance
calling services, created new, innovative media selling opportunities on the Payphones for FMCG and Consumer durables
companies
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Sep 94 – Aug 98
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Kodak India Ltd (Product/Sales Manager)
Responsibility for managing the range of Kodak Color Negative Films, consumer research & feedback, new product launches
(Cameras and batteries), business analysis, set up and managed a franchise chain of Retail Labs for photographers, set up a national
sales & distribution channel (FMCG vs Wholesale), formulated consumer loyalty promotions & trade schemes & effectively
handled and managed direct marketing campaigns
Oct 91 – Oct 94
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Videocon International Ltd (Senior Officer)
Product Management: Launch of Air Coolers, Rice Cookers, Mixer Grinders – Product & brand management, established a new
dealer driven distribution network, product testing, market surveys on product and consumer behavior
Distribution Management: Factory/branch offices for the Appliances Division (No Frost refrigerators & Air-Conditioners), MIS
& business reports management, designed an Inventory Monitoring System ensuring optimum inventory levels reducing cost
burden
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Education & Family Background
1991
Statistics Graduate from St. Xavier’s College, Mumbai
2006
Post Graduate Certificate course in Business Management (PGCBM) from XLRI, Jamshedpur
Family
Married – Wife is a clinical hypnotherapist and daughter is working with Tesco UK
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C2 General