Sibusiso Vilakazi

SIBUSISO VILAKAZI Graphic Designer/Digital Marketer PERSONAL PROFILE CONTACT [email protected] https://svgraphicsdigital.business.site EXPERTISE Wordpress Design Graphics Design Experienced Graphic Designer and Digital Marketing Specialist With a rich background spanning over 8 years in graphic design and 4 years in digital marketing, I bring a versatile skill set honed through diverse experiences in both office and remote environments. Throughout my career, I have demonstrated a strong aptitude for creating visually compelling designs and executing effective marketing strategies to drive brand awareness and engagement. Passionate about staying abreast of industry trends and leveraging emerging technologies, I thrive in dynamic settings where creativity meets strategic thinking. With a proven track record of delivering impactful results, I am committed to bringing innovative solutions to every project I undertake. WORK EXPERIENCE JUNIOUR GRAPHIC DESIGNER Amathuba-Hub | Oct 2013 - Dec 2016 Project Management Branding Digital Marketing Social Media Management e-Commerce Store Setup e-Commerce Store Manager Web Design Design concept development and implementation for the main product application Helping with day-to-day project tasks Coordinating social media graphics team Google analytics SEO DIGITAL MARKETER SOFTWARE KNOWLEDGE Eltherm | Feb 2017 - Jan 2020 Canva Adobe phoshop Adobe illustrator Adform Google Ads Facebook Linkedin Twitter Instagram Hootsuite Shopify Woocommerce Etsy Wordpress Formulate and implement comprehensive digital marketing strategies to achieve business objectives. Conduct thorough market research to identify trends, opportunities, and threats. Analyze competitors' strategies and adapt as necessary. Utilize data analytics tools to gain insights into customer behavior and preferences. REFERENCE Frik Van Dyk Eltherm/Design Manager PHONE - EDUCATION PERSONAL SKILLS NATIONAL DIPLOMA IN MULTIMEDIA University of Johannesburg | 2010 - 2012 Creativity Team building Communication Problem Solving ADVANCED DIPLOMA IN DIGITAL MARKETING Leadership Red & Yellow Business School | 2013 - 2016 CURRENT EMPLOYMENT SV GRAPHICS DIGITAL (freelancing) Jan 2023 - Current Roles and Responsibilities Graphic Design: 1. Create visually appealing designs for various platforms, including print, digital, and social media. 2. Develop brand identities, logos, marketing collateral, and other visual assets. 3. Collaborate with clients or stakeholders to understand their design needs and requirements. 4. Use design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, and Canva) to create and edit designs. 5. Ensure designs adhere to brand guidelines and visual standards. 6. Stay updated on design trends, techniques, and best practices. 7. Provide feedback and revisions based on client or team feedback. 8. Manage multiple design projects simultaneously, meeting deadlines and quality standards. 9. Prepare files for production and collaborate with printers or developers when necessary. 10. Assist in creating and maintaining design libraries or asset repositories. Digital Marketing: 1. Develop and execute digital marketing strategies to drive brand awareness, engagement, and conversion. 2. Manage and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. 3. Conduct market research and competitive analysis to identify opportunities and trends. 4. Create and curate content for social media channels, blogs, email campaigns, and other digital platforms. 5. Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. 6. Utilize SEO techniques to improve website visibility and organic traffic. 7. Implement email marketing campaigns, including list segmentation, email design, and automation. 8. Collaborate with cross-functional teams, including design, content, and sales, to align marketing efforts with business goals. 9. Stay updated on digital marketing trends, tools, and technologies. 10. Provide regular reports and insights to stakeholders, highlighting campaign performance and recommendations for improvement. Skills Programmatic Advertising Awareness: Familiar with the fundamentals of programmatic advertising and eager to apply knowledge to platforms like Adform. Quick Learner: Proven ability to quickly master new tools and technologies, including digital advertising platforms. Digital Marketing: Experienced in digital marketing strategies, including social media ads, Google Ads, and content marketing, with a strong interest in expanding into programmatic advertising. Analytics & Reporting: Strong analytical skills with experience in using tools like Google Analytics, ready to apply this expertise to programmatic platforms such as Adform. Professional Summary Digital Marketer with Programmatic Interest: Enthusiastic digital marketing professional with a solid foundation in online advertising and a strong desire to develop expertise in programmatic advertising using platforms like Adform. I am committed to continuous learning and eager to contribute to a team where I can grow my skills.