SKillS & eXpertiSe
Content Research & Strategy
Content Creation & Management
Blog Writing & Management
Holistic Health Coaching
HEALTHY CONTENT CREATOR
prOGrAMS & tOOlS
Microsoft Office, Google Drive
Adobe Creative Suite, WordPress,
MailChimp, Typeform, SurveyMonkey,
Various Social Media Tools
FOrMAl trAininG
Institute of Integrative Nutrition
One-year course for a certification as an
Integrative Nutrition Health Coach
Udemy
Ongoing: Various Short Courses
Copywriting, Content Marketing
Writer’s Write
The Plain Language Programme
- Advanced Business Writing Course
GetSmarter (UCT)
Practical Copywriting Course
for Online Marketing
Marketing Association (RSA)
Marketing Practitioner Certification
VEGA - School of Brand Leadership
Short course in Brand and Marketing
Management - Final mark: 91%
White Lotus - School of Reflexology
Practitioner course in the theory
and practice of reflexology
Simon Ekin
Teacher of Courage Programme
Short course in overcoming fears and
getting clear on purposeful living
The Field
Transformational Learning Workshop
16-module programme to open
personal awareness and value using
Science & Universal Laws
AAA School Of Advertising
3-year Diploma (with Honours) in Visual
Communications - Specialisation in
Graphic Design (NQF Level 6)
Diploma in Marketing Communications
- Accredited by the IAA (International
Advertising Association)
HellO, i’M SiAn.
I’m a holistic health coach and freelance content creator for health-conscious brands,
working remotely from Italy.
I’ve spent over 10 years in creative communications. All the while, my deep passion for health
and personal development has grown alongside, leading me to graduate at the Institute of
Integrative Nutrition as an Intregrative Nutrition Health Coach. Now, I use my knowledge of
healthy living and experience in content marketing to help health-conscious brands spread
their message in meaningful ways and inspire people to make better lifestyle choices.
wOrK eXperience
live tHe wOnDerFUl (lifestyle Brand) Creator, Nov 2019 - Present
livethewonderful.life
• Health Coaching One-on-one holistic health coaching helping clients achieve their wellness goals
• Health Content Content strategy & research | Copywriting & editing | Writing articles
BrOwn&cO (virtual Branding Agency) Content Marketer, Oct 2018 – Nov 2019
brownandco.co
• Content Marketing Managing website content | Managing social media accounts - LinkedIn, Twitter,
Instagram | Content research and presentation development | Email marketing
• New Business Development Building verified industry contact lists and connections | Developing
and managing strategic direct email campaigns
tHe rOMAn GUy (travel Agency) Digital Marketing Voyager, Nov 2016 – May 2018
theromanguy.com
• Content Marketing Creating, managing and promoting content for two WordPress blogs and social
media accounts - Facebook, Twitter, Instagram, Pinterest | Content strategy | Some design
• Public Relations Strategic communications with the objective to build mutually beneficial
brand relationships with media and other businesses and individuals
• Other Internal communications | Brand strategy | Digital SEO initiatives | Event management
reBrAnDly (tech Startup) Content Marketer, July 2016 – Nov 2016
rebrandly.com
• Content Marketing Creating, managing and promoting content for WordPress blog and social media
accounts - Facebook, Twitter | Copywriting for various projects
• Public Relations Strategic communications with the objective to build mutually beneficial
brand relationships with media and other businesses and individuals
• Other Brand strategy | Digital SEO initiatives | Community building
BrAnD UniOn (Global Branding Agency) Marketing Manager, May 2014 – April 2016
brandunion.com
• Responsible for internal and external communications with the primary role of building the Brand
Union reputation amongst clients, staff, media and marketing professionals
• Creating & Managing Annual PR plan and raising the Brand Union profile with a remarkable amount
of media coverage in relevant channels - print, digital, radio, television, online video, and events
• Launched a successful series of Brand Mythbuster events as a key new business development activity
• Social Media Managing Twitter & Instagram accounts
SiAn llOyD (Freelance) Brand Designer & Consultant, May 2013 – May 2014
work available on request
• Successfully delivered top quality brand design solutions to a handful of clients
cOntAct DetAilS
Location: Salerno, Italy
Mobile: -
Email:-Website: livethewonderful.life
SpiKA (Design Studio) Director & Partner (50%), Jan 2010 – May 2013
work available on request
• Successfully developed and managed design studio for three and a half years
• Consistently delivered refined brand design solutions for a variety of print and digital projects
BitterSUite (creative communications Agency) Graphic Designer, Jan 2008 – Dec 2009
• High-level concepts and graphic design for a range of premium clients
across industries, from logo design to brochures to websites to full campaign roll-outs
bittersuite.co.za