Shweta Pandey

I’m a highly organized Virtual Assistant and Digital Marketing specialist with over six years of experience helping small and medium-sized businesses streamline operations, grow their online presence, and save time. My background spans:

• Virtual Assistance & Administration: Expertly managing email inboxes, calendars (15-minute precision), and day-to-day workflows; coordinating travel, meetings, and events; handling bookkeeping basics (QuickBooks, vendor payments, payroll), and onboarding new team members.
• Website Management: Proficient in WordPress and Shopify—full site setups, theme and plugin customization, maintenance, troubleshooting, and e-commerce management. I’ve helped businesses launch new pages, optimize user experience, and maintain secure, up-to-date sites.
• Social Media & Content Coordination: Crafting editorial calendars, scheduling posts, and engaging audiences across LinkedIn, Facebook, Instagram, and Twitter. I leverage AI tools like ChatGPT and Claude for research briefs, copywriting, and process automation, ensuring content is consistent, on-brand, and timely.
• Digital Marketing & Growth Strategy: Planning and executing email campaigns (sourcing targeted EU/UK lists, crafting promotions), managing PPC and Facebook Ads for local service providers, and driving measurable increases in engagement and conversions. I build simple dashboards in Asana or Notion to track KPIs, project milestones, and ROI.