Shubham Gupta

Shubham Gupta --Delhi Growth Hacker OBJECTIVES Succeed in an environment of growth and excellence and earn a job which provides me job satisfaction and self-development. Be successful in the field of Digital Marketing and become a world leader of Online Marketing and Branding. ACADEMIA QUALIFICATION BOARD/INSTITUTE BACHELOR OF ENGINEERING THAPAR UNIVERSITY, CHEMICAL PATIALA PASSING YEAR PERCENTAGE/CGPA 2015 5.74 2011 90.6 2009 93 C.B.S.E 10+2 BOARDS N.K. BAGRODIA PUBLIC SCHOOL, DELHI C.B.S.E 10th BOARDS N.K. BAGRODIA PUBLIC SCHOOL, DELHI AREAS OF EXPERTISE AND KEY SKILLS                  Branding Search Engine Optimization (On-Page, Off-Page, Technical) Social Media Marketing (Facebook, Twitter, Instagram, LinkedIn) Google AdWords Google Analytics Google Search Console Google Tag Manager Content Marketing Lead Generation Lead Nurturing E-Mail Marketing WordPress Management Google Webmaster Tools Programming languages: C++ Basic Knowledge of HTML, CSS Software Packages: MS-Office Fluent English CERTIFICATIONS      Google AdWords Udemy WordPress Certification Udemy SEO Certification Inbound Certification Hubspot Certification EXPERIENCE AND PROJECTS LetsMD Digital Marketing Manager (November 2016 - Present)                 Generated a Total Website Traffic of 85K Visitors in 5 Months for the Beta Product. Achieved Lead Conversion Rate of 1% on the Beta Product. Managed and Set Up Google AdWords Account with Monthly Budget of Rs. 3,00,000. Increased Google AdWords Account Score from 43% to 92%. Generated 855 Leads at Rs.1,491.16 Per Lead for Beta Version Of the Product via Google AdWords. Generated 311 Leads at Rs.226.32 Per Lead Using Facebook Paid Campaigns. Generated a Potential Business of Rs.35,76,50,000 Set Up Google Search Console for the Website. Contributed in UI UX design for the 1st Version of Complete Product. Set Up Google Analytics to Analyse User Behaviour, Track Major Events and Goals on the Website. Set Up Whole YouTube Account for the Company and Optimized it to Generate 1,00,000 Video Views for 50 Videos in 5 Months. Handled Social Media Post Theme on Facebook, Twitter, LinkedIn and Google+. Designed the Branding Strategy for the Company using Google Display Network and Facebook. Handled On-Page and Technical SEO for the Beta Product and 1st Version of Complete Product. Built Content Strategy and Guided Content Team on the Same for Next 2 Years. Built Highly Interactive Audiences using Scroll Tracking and Time on Site Tracking for Remarketing. Inbound Mantra Inbound Marketer (August 2016 – October 2016)         Handled On-Page, Off-Page and Technical SEO Activities for 2 Clients, SalesInsideINC and Broadcast2World. Optimized and Analysed Google AdWords Account for Broadcast2World. Managed Set up of Google Analytics account including Goals, Events and Funnel Tracking for Broadcast2World. Managed Social Media Publishing for SalesInsideINC. Decreased Lead Cost by 43% from 180$ per Lead to 105$ per Lead for Broadcast2World via Google AdWords in 2 Months. Published High Quality content for Inbound Mantra, SalesInsideINC and Broadcast2World with the help of Dedicated Content Team. Increased Organic Traffic by 220% from 3500 to 8000 Unique Visitors in 2 Months. Lead Nurturing via E-mail Marketing and Newsletters for SalesInsideINC. Cityfurnish.com Digital Marketing Executive (March 2016 - June 2016) (4 Months)      Managed both on-page SEO and off-page SEO activities for the company. Increased Website Traffic by 530% in 4 months from 2,400 Unique Visitors per Month in February 2016 to 12,500 Unique Visitors in June 2016 Collaborated with content marketing team to create high-quality static content and product descriptions. Managed and improved organic search engine performance based on click through rates, traffic, and conversions. Analysed marketing and sales data to develop insights and optimized the areas which needed changes. Thapar University Project Semester (July 2014 - January 2015) (6 Months)    Ma aged Proje t titled Preparatio of Poly eri - era i o posite e ra es  Studied various compositions and created ceramic supports for waste water treatment.  Resolved the effect of pH on polymeric coating. Improved practical skills like Graphical representation and interpretation of practical data, Design of Gas and Water Permeation Unit, Optimization Techniques for design of cost effective membranes. Volunteered to gain hand on experience on SEM testing unit. Shree Cement Limited Summer Internship (June 2013-July 2013) (6 Weeks)    Published an extensive report on production of Shree Ultra Cement. Studied extensively about cement grinding unit and carried out chemical analysis on cement. Gathered Knowledge in MS Excel. INTERESTS       Google and YouTube (My best friends) Winning Poker Hands (But not gambling as a whole!) Gaming (Sports is my Genre) Cricket and Football (Mia San Mia) Travelling Dancing SHUBHAM GUPTA--