Shruti Seth

Shruti Seth - Senior Product Manager | DTU Email | LinkedIn 8+ years of experience in product management and software development. Transformed mobile web platform, increasing seller registrations by 35% and driving a 57% increase in monthly ad revenue. Achieved a 50% growth in app installs from the mobile site in 6 months. Leading end-to-end product management for IOS app, mentoring a team of 20 and defining product strategy aligned with business objectives. Experience Senior Product Manager at IndiaMart Intermesh (Jun 2018 – Present) Team IOS (Jan’24 - Present) Responsibilities & Achievements: ● ● ● Leading a team of 20, including engineers and APMs, to launch a high-performance iOS app. Executed a product strategy that increased user engagement by 30% and MAUs by 25% in six months. Mentored APMs and developers, boosting team productivity by 30%. Soft Skills: Strong leadership, Effective communication, Stakeholder management, Adaptable to dynamic environments, Problem-Solving, Decision-Making Team Mobile Web (Jun’2018 - Dec’23) ● Boosted seller registrations by 35% on mobile web platform. Spearheaded the initiative to add 1 million verified seller profiles to the platform. This led to a 500% increase in leads generated from seller onboarding journeys on the mobile web. ● Improved overall conversion on Seller Catalog pages by 30% resulting in improvement in enquiry generation from 0.8 to 1.1 million enquiries on mobile web monthly. ● Drove a 57% increase in monthly ad revenue from $2K to $3.5K by enhancing monetization strategies and improving user engagement on owned modules. Spearheaded the analysis of product metrics and trends, identifying and capitalizing on improvement opportunities. ● Led the successful concept-to-launch execution of seller catalog pages, utilizing PWA technology to achieve a 125% improvement in Page Speed Score and a 63% increase in Page Performance. This initiative significantly enhanced user experience and seller interaction on the platform. ● Achieved a 50% growth in app installs from the mobile site by implementing targeted marketing strategies and optimizing the user onboarding process. Expanded user location data collection by 200%, enabling more precise geotargeting and personalized content delivery. ● Restructured mobile site ad strategy after self-educating on Google Ads within two weeks, Achieved 100% increase in monthly ad revenue in a quarter from $2.5K to $5K. The same strategy helped to achieve an increment of 75% in monthly ad revenue from Search pages as well. ● Built comprehensive product roadmaps, set key success metrics, and authored detailed user stories to align team efforts with business objectives. Software Developer at HCL Technologies (Aug 2014 – Aug 2016) ● Led the deployment and optimization of Web Analytics tools, including Adobe SiteCatalyst and Adobe Discover, to enhance digital marketing strategies. Successfully configured dashboards and reports that improved data-driven decision-making, leading to a 25% increase in campaign effectiveness. ● Led Schema Design Plan with the Senior Architect for delivering a website for the Swedish client created using SDL Tridion CMS. ● Implemented advanced SQL queries and utilized HIVE and Splunk for comprehensive data analysis projects, contributing to a 40% improvement in data retrieval efficiency and supporting a 10% growth in product performance metrics. Education Delhi Technological University, Delhi (2016 – 2018) ● MBA in Marketing & Information Technology, with a CGPA of 7.54 GGSIPU, Delhi (2010 – 2014) ● B.Tech in Computer Science, with 81.1% Skills & Competencies ● Soft Skills: Leadership, Collaboration, Communication, Analytical Thinking, Detail Oriented, Creativity, User Research, New Product Launch, Product Strategy, Product Roadmap, Agile Frameworks ● Hard Skills: Google Analytics, Agile Scrum, Notion, Figma, MoEngage, Firebase, JIRA, OpenProject, A/B Testing