Shruti Amit Sawant

Shruti Sawant Projects | - |-| Stamp 1G | LinkedIn | Drumcondra, Dublin Dynamic Digital Marketing Specialist with 5+ years of experience in SEO, analytics, content, CRM, and UX optimization. Skilled in B2B/B2C strategy, campaign management, and passionate about inclusive, accessible marketing. Adept at collaborating cross-functionally to develop performance-driven solutions for B2B and B2C brands. SKILLS Digital Marketing Strategy | SEO & SEM Optimization | Campaign Planning & Execution | Google Ads | Google Analytics 4 & Reporting | CRM Tools: Salesforce, HubSpot, Marketo | Social Media | Conversion Tracking & Retargeting | Content Strategy & UX Design | Performance Analytics & KPIs | Project & Stakeholder Management | Inclusive & Accessible Marketing | CMS WORK EXPERIENCE B2B Digital Marketer and Content Strategist | Nexus Inclusion, Dublin, Ireland Jan 2025 – Current • Managed paid ad campaigns and website optimization projects, improving lead conversions by 30%. • Increased site traffic by 22% using Google Analytics 4 and Tag Manager. • Conducted competitor analysis and implemented UX improvements that lifted engagement by 15%. • Led cross-channel content strategies, aligning them with accessibility best practices. • Managed and updated web content using a Strapi - CMS, ensuring alignment with digital accessibility standards. B2B Marketing Executive | Ronspot Flex work, Galway Ireland May 2023 – Aug 2023 • Developed hybrid Google Ads Display, delivering 17% ROI growth. • Implemented precise audience segmentation, boosting targeted visibility by 25%. • Streamlined ad-serving and media inventory processes, improving marketing efficiency by 20%. • Utilised CMS to publish landing pages, optimise content and support lead generation efforts through WordPress. • Created visually engaging assets using Canva for social media, newsletters, and product promotions. Program Manager | Digital Marketing Institute DMI, Dublin, Ireland Nov 2021 – Jun 2023 • Integrated Salesforce & Marketo CRM, enhancing analytics and boosting customer retention 28%. • Utilised Tableau analytics for campaign insights, driving a 20% ROI improvement. • Enhanced affiliate partnerships, achieving a 15% revenue increase via media campaigns. • Oversaw content publishing across CMS platforms to ensure consistency, accuracy, and on-brand messaging. Digital Product Manager (B2C) | Urban Brand Creative UBC, Dublin, Ireland Aug 2020 – Oct 2021 • Led Google Ads strategy and digital marketing campaigns, resulting in a 25% increase in ROI and conversions. • Optimized web properties for improved SEO, increasing organic search rankings and website traffic by 40%. • Enhanced user experience through improved UX/UI, leading to a 15% reduction in bounce rates. • Managed website content using CMS platforms like WordPress, Squarespace, Shopify. • Designed high-impact marketing visuals using Canva for ads, landing pages, and social media. • Collaborated with design and content teams using Canva to ensure brand consistency and visual appeal. Graphics Designer | HDFC Credila Ltd. India Jun 2017 – Aug 2019 • Managed social media advertising, increasing audience engagement and followers by 26%. • Executed email and Marketo ad campaigns, boosting monthly engagement consistently. Front End Developer | HOH Tech Labs, India Dec 2016 – May 2017 • Developed websites, integrated payment gateways, and optimized front-end performance. • Enhanced user experience through tailored UI/UX strategies and consistent communication with clients. EDUCATION Master of Science: Business Analytics | Dublin Business School, Ireland Master of Science: Digital Marketing | University of Galway, Ireland Bachelor of Engineering: Computer | North Maharashtra University, India Sep 2023 - Sep 2024 Sep 2019 - Aug 2020 Sep 2009 - Jul 2012 ACHIEVEMENTS SQL (basic) by HackerRank Jun 2024 Lean Six Sigma White Belt Certification SCRUM Foundation Profession Certificate (SFPC) July 2024 Google Search Ads, Google Professional Scrum Product Owner PSPO-1 Aug 2024 Inbound, Content Marketing, HubSpot • • • VOLUNTEER EXPERIENCE Orcawise - Responsible AI Solutions, Marketing Specialist Nursing Home Service Kildare Council's 'Hack the Climate' Hackathon, Naas Jun 2024 Mar 2020 Jan 2020 Oct 2024 – Jan 2025 Jul 2023 – Sep 2023 Mar 2024