Shreya Batra E-mail:- Phone: -
Profile Summary
Experience in Web analytics to develop product strategies, business plans and online customer behavior analysis.
Experienced in analytics tools like Google analytics, analyzing online user behavior and derive business decisions from large amount of data.
Certification in “Fundamentals of Google Analytics “ by Google
Work experience
Analyst Programmer, IndiaMART Intermesh, NoidaJune 2016 - Till Date
Product: Mobile Site: IndiaMART Intermesh is a B2B ecommerce company. I am a part of the mobile website team that engages 65% of the total web traffic.
Managing the mobile buyer marketplace of m.indiamart.com. Responsible for generating and analysis of Analytics reports, developing buyer dashboard and generating business insights from data.
Analyzed the business conversion metrics through dashboard (Google analytics) and helped business to improve conversion by 25%.
Hands on Google analytics implementation across Indiamart and on different properties of Indiamart.
Good knowledge of Google Tag manager, and implementation of Universal analytics across mobile website of Indiamart.
Managing a one level hierarchy team of Developers, designing the future road map of product to improve buyer experience.
Worked as a scrum master following the agile methodology for product development. Responsible for conducting daily scrum meetings and sprint stories planning for various modules.
Awarded Pillar of Success for outstanding performance in the IndiaMART marketplace.
Systems Engineer, Infosys Limited, Pune July-2014—June 2016
Project: Aetna Mobile: Aetna Mobile Application is a health care application which is developed using Kony middleware technology. This application is targeted for 4 platforms i.e. Android & iOS native and Android & iOS mobile web. The business objective of this application is to enable Aetna members to access various features like Member Payment Estimator, Find a Doctor, View Claims, Coverage and benefits etc. at their finger tips.
Participation in business and systems requirement meeting
Responsible for UI development on android and iOS native and mobile web
Implementation of business logic and validation using JavaScript
Responsible for integrating JSON, XML, and Java services using Kony to meet the business needs
Java Stream Trainings
Focus areas JSF, JPA, HTML, JavaScript, POJO ( Java Objects), Servlets, RDBMS, Generic Programming in JAVA
Project DOC translator: Hybrid android application which translates word/sentences/documents from one language to another which includes jQuery pages. The app was integrated using Phonegap.
Academic Project Undertaken: Business Locator Application
An Android application that allows the user to look for companies in his neighbourhood or anywhere in India with location and navigation along with frameworks incorporated such as call, email etc.
Technical Proficiencies:
Development Technologies: Data analytics, Google analytics, Scrum, Jira ,HTML, CSS, Javascript, jQuery mobile
Database: SQL, PL/SQL
Application Software: Photoshop, kony, phonegap, QC-ALM, Device anywhere/Perfecto mobile, wordpress
Education
B.Tech[Computer Science] Jaypee Institute of Information Technology, Noida,UP- Consistent Academic performance with aggregate 75%
12th CBSE Board [Science Stream], 91.8%, Apeejay School, Delhi-th CBSE Board, 87.8%, Apeejay School, Delhi-
Interests/affiliations
Volunteer at first Formula1 racing, Noida 2009
Create personalised handmade gifts 2015-Present
Volunteer at Opasha NGO for tuberculosis patients 2013- Present
