Shradha Chanana-| Toronto, ON |- | https://www.linkedin.com/in/shradha-chanana/
Portfolio: https://shradhachna.wixstudio.io/website
SKILLS
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Creative content
development
Social media
management
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Graphic design
Web Design
Email marketing
Adobe Illustrator
Adobe Indesign
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Canva
Project Management
Communication
Organization
EMPLOYMENT & EXPERIENCE
Social Media Manager & Graphic Designer TOBEN Hospitality Group
Mar 2023 - Present
A leading hospitality enterprise comprising TOBEN Catering, GRACE Venue, and The Pearl restaurant in Muskoka, delivering exceptional culinary and
event management services
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Developed and implemented comprehensive social media strategies, including collaborative campaigns with vendors that
significantly increased follower base. Orchestrated cross-promotion of social media channels through email campaigns, resulting
in enhanced reach and engagement.
Utilized social media analytics to optimize content strategies and boost engagement rates.
Led content ideation and creation efforts, producing designs for menus, PDFs, flyers, and multimedia content to maintain brand
consistency and enhance customer engagement.
Played a pivotal role in the successful redesign and accelerated launch of a long-delayed website project on WordPress within 6
months, overcoming a 4-year development setback.
Developed branding guidelines and ensured consistency across digital channels. Introduced brochures and interactive displays at
events to reinforce brand messaging.
Photographed and filmed content used across multiple marketing channels and featured in publications by TorontoLife, CityLife,
and EventSource, significantly boosting brand recognition.
Collaborated with the sales team to integrate social media content into client communications, enhancing brand visibility and
customer engagement.
Graphic Designer Toronto Event Centre/ Grand Bizarre Supper Club
Aug 2022 - Feb 2023
An events company at the Exhibition Place that hosts corporate and public entertainment events and operates as a restaurant on the weekends
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Leveraged proficiency in Adobe IIllustrator to design email blasts, catalogues, posters and promotional materials
Developed floor plans with event setup requirements for corporate and festive events for clients like PWC, CDW and Northern
Lights
Crafted food menus, unique to events, restaurants, concerts and bar concepts
Spearheaded, designed and delivered email marketing campaigns to a database of 15,000 subscribers
Delivered high-quality, informative and entertaining graphics to be used on multiple social platforms while meeting tight
deadlines
Assisted with space layout setup and managing staff during events
Social Media Manager Multiple Contracts
Industries: fashion, skincare, nonprofits, service-based
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May 2021 - Aug 2022
Managed and grew client’s Instagram account to 40K followers with 100K above reach while maintaining an actively engaged
community
Constructed a social media calendar and curated engaging content across Instagram, Pinterest and Twitter ensuring a brand
identity resulting in 34% growth in following
Tracked, analyzed and reported monthly analytics for growth opportunities
Strengthened brand awareness among target demographics by pitching, developing and publishing video content resulting in
50% more plays with an average of 50K views
Discovered influencers and content creators for paid collaborations that resulted in a 15% increased follower count
Social Media Manager Transcend
Feb 2021 - May 2021
A clothing brand based in the US, deeply rooted in the principles of sustainability and ethics that uses natural and sustainable fabrics, a preorder
business model and sustainable packaging
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Planned strategic online presence by developing customized marketing materials to level up product awareness including
lookbooks, policies & product descriptions
Conceptualized engaging marketing, advertising and website copy
Improved brand awareness by utilizing exceptional writing, editing and proofreading skills to produce engaging and error-free
content
Marketing Intern Transcend
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Nov 2020 - Feb 2021
Built email campaigns and created newsletters while staying up-to-date with current best trends and social listening
Regulated an email campaign aimed towards brand awareness, that achieved a 37% open rate with a revenue of $1700 on the
first day of launch
Headed the entire email marketing process- including copywriting, design, proofreading and deployment through Mailchimp
and Klaviyo
Social Media Marketing Intern WINGS
Jun 2020 - Aug 2020
A nonprofit with a mission to unleash the leader in women, accelerate their growth, and inspire them to create opportunities for the next
generations
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Designed informative and entertaining posts for LinkedIn, Facebook and Instagram accounts 5 days a week
Tracked and analyzed social media engagement to identify high-performing ideas for campaigns
Led a results-driven approach by conducting daily updates to social media profiles to boost the organization’s online presence
EDUCATION & CERTIFICATIONS
Business Marketing Humber College
Acadium Apprenticeship Certificate
Hubspot Social Media Marketing Certification
LinkedIn HTML Essential training
Volunteer Work Deep Shades Of Humanity
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Event organization and Website design
Jan 2013 - Oct 2019
