Shradha Chanana

Shradha Chanana-| Toronto, ON |- | https://www.linkedin.com/in/shradha-chanana/ Portfolio: https://shradhachna.wixstudio.io/website SKILLS ● ● Creative content development Social media management ● ● ● ● ● Graphic design Web Design Email marketing Adobe Illustrator Adobe Indesign ● ● ● ● Canva Project Management Communication Organization EMPLOYMENT & EXPERIENCE Social Media Manager & Graphic Designer TOBEN Hospitality Group Mar 2023 - Present A leading hospitality enterprise comprising TOBEN Catering, GRACE Venue, and The Pearl restaurant in Muskoka, delivering exceptional culinary and event management services ▪ ▪ ▪ ▪ ▪ ▪ ▪ Developed and implemented comprehensive social media strategies, including collaborative campaigns with vendors that significantly increased follower base. Orchestrated cross-promotion of social media channels through email campaigns, resulting in enhanced reach and engagement. Utilized social media analytics to optimize content strategies and boost engagement rates. Led content ideation and creation efforts, producing designs for menus, PDFs, flyers, and multimedia content to maintain brand consistency and enhance customer engagement. Played a pivotal role in the successful redesign and accelerated launch of a long-delayed website project on WordPress within 6 months, overcoming a 4-year development setback. Developed branding guidelines and ensured consistency across digital channels. Introduced brochures and interactive displays at events to reinforce brand messaging. Photographed and filmed content used across multiple marketing channels and featured in publications by TorontoLife, CityLife, and EventSource, significantly boosting brand recognition. Collaborated with the sales team to integrate social media content into client communications, enhancing brand visibility and customer engagement. Graphic Designer Toronto Event Centre/ Grand Bizarre Supper Club Aug 2022 - Feb 2023 An events company at the Exhibition Place that hosts corporate and public entertainment events and operates as a restaurant on the weekends ▪ ▪ ▪ ▪ ▪ ▪ Leveraged proficiency in Adobe IIllustrator to design email blasts, catalogues, posters and promotional materials Developed floor plans with event setup requirements for corporate and festive events for clients like PWC, CDW and Northern Lights Crafted food menus, unique to events, restaurants, concerts and bar concepts Spearheaded, designed and delivered email marketing campaigns to a database of 15,000 subscribers Delivered high-quality, informative and entertaining graphics to be used on multiple social platforms while meeting tight deadlines Assisted with space layout setup and managing staff during events Social Media Manager Multiple Contracts Industries: fashion, skincare, nonprofits, service-based ▪ ▪ ▪ ▪ ▪ May 2021 - Aug 2022 Managed and grew client’s Instagram account to 40K followers with 100K above reach while maintaining an actively engaged community Constructed a social media calendar and curated engaging content across Instagram, Pinterest and Twitter ensuring a brand identity resulting in 34% growth in following Tracked, analyzed and reported monthly analytics for growth opportunities Strengthened brand awareness among target demographics by pitching, developing and publishing video content resulting in 50% more plays with an average of 50K views Discovered influencers and content creators for paid collaborations that resulted in a 15% increased follower count Social Media Manager Transcend Feb 2021 - May 2021 A clothing brand based in the US, deeply rooted in the principles of sustainability and ethics that uses natural and sustainable fabrics, a preorder business model and sustainable packaging ▪ ▪ ▪ Planned strategic online presence by developing customized marketing materials to level up product awareness including lookbooks, policies & product descriptions Conceptualized engaging marketing, advertising and website copy Improved brand awareness by utilizing exceptional writing, editing and proofreading skills to produce engaging and error-free content Marketing Intern Transcend ▪ ▪ ▪ Nov 2020 - Feb 2021 Built email campaigns and created newsletters while staying up-to-date with current best trends and social listening Regulated an email campaign aimed towards brand awareness, that achieved a 37% open rate with a revenue of $1700 on the first day of launch Headed the entire email marketing process- including copywriting, design, proofreading and deployment through Mailchimp and Klaviyo Social Media Marketing Intern WINGS Jun 2020 - Aug 2020 A nonprofit with a mission to unleash the leader in women, accelerate their growth, and inspire them to create opportunities for the next generations ▪ ▪ ▪ Designed informative and entertaining posts for LinkedIn, Facebook and Instagram accounts 5 days a week Tracked and analyzed social media engagement to identify high-performing ideas for campaigns Led a results-driven approach by conducting daily updates to social media profiles to boost the organization’s online presence EDUCATION & CERTIFICATIONS Business Marketing Humber College Acadium Apprenticeship Certificate Hubspot Social Media Marketing Certification LinkedIn HTML Essential training Volunteer Work Deep Shades Of Humanity ▪ Event organization and Website design Jan 2013 - Oct 2019