Shourya Roy

1/3 Shourya Roy 404 Jupiter building, Versova, Mumbai, MH-400058, India -- EXPERIENCE SKILLS VBuild, ​Mumbai - E ​ mail Marketer Email Marketing DEC 2019 - Present Klaviyo Helping businesses generate an extra 15%-30%+ in sales per month through email marketing by: ● ● ● ● ● Mailchimp Active Campaign Setting up automated sequences in place to make more sales including but not limited to, cart abandonment, welcome series, post-purchase upsell, cross-sell, product launch, customer winback, replenishment flows, etc. SMS Marketing Running manual campaigns such as, email newsletters, daily/weekly promotional emails, flash sale and holiday campaigns. WooCommerce Email list segmentation - Cleaning out the email list in order to segment the active and inactive people on the email list. In doing so, the brand is able to increase its sender reputation, open and click-through rates as well as getting in even more sales. Writing non-boring, engaging and money making emails that resonate with the brands audience and not only converts them into buyers but also lifelong fans of the brand. Here’s a link to one of my email marketing case studies https://drive.google.com/file/d/1lhUw77DhYqJZFyjD3GTTD_ dBGomV01av/view?usp=sharing Facebook Ads Shopify Lead Generation AWARDS Bronze medal f​ or having successfully completed the adventure course from the Himalayan Mountaineering Institute​, Darjeeling. Received the D ​ uke of Edinburgh’s Award ​by securing​ bronze a ​ t the International Award For Young People​ (IAYP). ● Here’s a link to my portfolio https://drive.google.com/drive/folders/1X5G_U4-fz7gzRljdzhCQyUzOl_dhUXM?usp=sharing LANGUAGES English & Hindi. D.O.B​: 03/08/95 2/3 Innotrail Solutions, Pvt. Ltd. ​Mumbai — M ​ arketing Manager NOVEMBER 1st, 2019 - JUNE 19th, 2020 ● Designed and set up vacaystore.in on WooCommerce, which is an e-commerce store for renting and buying items in the travel niche. ● Selected and validated a host of products based on consumer needs and wants and created individual listings for each one of them as well as segregating them into various categories/listings. ● Ran facebook ads for store monetisation in a cold traffic campaign optimized for website conversion (purchase) targeting a variety of interests on the basis of the products niche in order to validate product-market fit. ● Data analysis was based on metrics such cost per link click, cpm, cost per clicks,add to carts, purchases and return on ad spend (ROAS) in order to build a group of strong lookalike audiences for 75% video views, 95% video views, FB post engagement and view content initially. ● Based on results, the scaling phase required to increase the budget of the ads either horizontally or vertically by making super lookalikes, lookalikes based on age and demographics and value based lookalikes. ● Drove ~$30k in revenue with a profit margin of 17% within 5 months. Wipro Technologies, ​Pune — P ​ roject & Incident Manager MAY 7th, 2018 - MAY 7th, 2019 ● Leading a team of 4 members per shift for a period of 8 months. ● Writing monitoring scripts , enhancing and optimizing various for achieving monthly automation hours. ● Tasks distribution of daily checkouts , configuration changes , Ad Hoc tasks from Upstream teams and alerting. ● Scheduling change requests. Coordinating and taking approvals from various interfacing and required teams. ● Make sure alert processing is generating proper error messages. 3/3 ● Provide estimates for manual and automation tasks to achieve target automation hours. ● Renewal of SSL certificates (SAN and Non SAN) Symantec INC and Digicert. ● Trained and transferred my knowledge to new team members. EDUCATION B.M.S. College of Engineering, ​Bengaluru, — B ​ .E. Electrical & Electronics Engineering SEPTEMBER, 2013 - SEPTEMBER, 2017 Secured a CGPA of 7.91/10 over the course of four years, graduating with a First Class with Distinction. St. Paul’s School, D ​ arjeeling, West Bengal — ​ISC MAY 2013 Secured an overall percentage of 75%. PROJECTS Innotrail Solutions Pvt. Ltd. ​— V ​ acayStore ● Here’s a link to the website - ​http://vacaystore.in/ Wipro Technologies — ​ ​Abbott Laboratories ● OSD - Performance Engineering and Prod Monitoring – CNM ● Customer Notification Management- CNM under OSD – Online service Delivery of ​ Abbott Laboratories ● Experience Portfolio comprises 3 major applications responsible for delivering Notifications to end customers by means of SMS, Email , Postal mail service and Automated outbound (AO). ● Responsible for daily maintenance of the application servers including nightly/weekly bounce, Monitoring and configuring Batch Jobs, Alert setup and Optimization.