Shlomi Asaf

Shlomo Asaf​ SEO-Led Growth • Content Strategy I turn data into decisions & decisions into measurable growth. 📍 São Paulo, Brazil | 📞 +55 - | 📧-| 🔗 linkedin.com ​ Professional Summary Versatile and data-driven SEO Specialist with over 20 years of experience in web development, technical SEO, and digital strategy. Proven track record of growing organic traffic — including a 700% increase — by blending front-end knowledge with deep SEO expertise. Combines strong technical background with a strategic, business-oriented mindset. Experienced in managing websites, leading content and performance strategies, analyzing competitors, and implementing optimizations that drive measurable results. Fluent in English, Portuguese, and Hebrew. Passionate about using AI tools to enhance productivity, content creation, and marketing performance. Core Skills & Tools ●​ SEO & Analytics: GA, GSC, SEMrush, Ahrefs, Screaming Frog, Ubersuggest, Looker Studio. ●​ Content Optimization: Keyword research, competitor analysis, keyword gap identification, content brief creation, on-page content audits, SEO copy editing, SERP intent matching, and strategic internal linking. ●​ Technical SEO: On-page optimization, Core Web Vitals, schema markup, performance audits. ●​ Front-End: HTML, CSS, JavaScript, ReactJS, NodeJS, Angular. ●​ Back-End & CMS: WordPress (Full Site Editing – FSE, Custom block theme development), plugin creation using ChatGPT, content automation, GCP integration. ●​ AI & Automation: ChatGPT, GPTs, Claude, Recraft.ai, Midjourney and more. ●​ Languages: English (Fluent), Portuguese (Fluent), Hebrew (Native) Professional Experience Mendelics – meuDNA​ Senior Software Engineer, SEO ●​ ●​ ●​ ●​ 📍 São Paulo | 🗓 Jan 2022 – Dec 2023 Managed and optimized 3 WordPress websites, increasing traffic by over 700% Implemented technical and on-page SEO strategies Developed custom themes/features to improve UX and support marketing goals Led content audits, keyword/competitor research, and continuous improvements ​ PagSeguro UOL​ Frontend Developer 📍 São Paulo | 🗓 Jan 2019 – Sep 2020 ●​ Developed high-performance front-end interfaces using ReactJS and NodeJS ●​ Collaborated on digital product development with a focus on SEO best practices ​ Biva Serviços Financeiros​ Frontend Leader | SEO Strategist 📍 São Paulo | 🗓 Dec 2016 – Dec 2018 ●​ Led front-end development with integrated SEO for improved rankings and UX ●​ Architected scalable websites and optimized site speed and mobile performance ​ Earlier Experience in Israel Over a decade of experience in Israel as a Front-End Developer and Web Development Lead, working on performance-focused projects across startups, R&D teams, and public institutions. Key roles included: ●​ Comet Information Systems – Front-End Developer​ Led front-end architecture with a focus on clean HTML, advanced CSS, and JavaScript. Introduced W3C standards and built scalable components — laying the groundwork for my technical SEO and performance-first approach. ●​ Easy Forex Technologies – Web Development Department Manager​ Managed front-end development and UI architecture. Led usability improvements, enforced coding standards, and contributed to the delivery of responsive, high-traffic financial platforms. ●​ Tel Aviv Municipality – Web Developer​ Responsible for intranet systems and internal tools, focusing on UI/UX and efficient content delivery for municipal employees. Project: Sabores de Israel​ Founder & Digital Growth Strategist 📍 2013 – Present Created and grew a niche food brand and blog from scratch, applying a full-stack digital strategy grounded in SEO, performance optimization, and deep cultural insight. Sabores de Israel became the ultimate testing ground for combining technical expertise with creative content and strategic growth. Key achievements: ●​ Built and executed a complete SEO strategy: keyword research, competitors research, gap analysis, on-page structure, schema, and internal linking. ●​ Rebuilt site architecture with focus on Performance and scalable WordPress block theme development (clean and optimized, no page builders). ●​ Created intent-driven content aligned with brand values. ●​ Used custom GPTs to scale content creation, workflows, and editorial consistency. ●​ Used GSC, GA, SemRush & Ubersuggest to validate experiments and refine performance. ●​ Developed social SEO strategies (Instagram) to grow cross-channel traffic. This project remains my personal lab for applying and refining SEO, performance, UX, and content strategies — where I continuously test ideas and push results. ​ ​ Education​ The Open University of Israel​ Virtual Worlds Architecture​ 1999 – 2000 🗓 Recommendations 💬 “Shlomi boosted our blog traffic by over 700% and always brought smart, collaborative SEO insights.” – Cleandra Gregório, PhD 💬 “He has deep SEO expertise and was key in improving our visibility and team alignment.” ​ – Iuri Matteuzzo Ventura 💬 “A committed and technically skilled professional who consistently helped the team deliver results.”​ – Juliana Gomes https://www.linkedin.com/in/shlomiasaf/#recommendations