Shivani Borole

Shivani Borole Digital Marketer - Mumbai, India - www.linkedin.com/in/shivaniborole https://bit.ly/3M2DDGF PROFESSIONAL SUMMARY An ambitious and innovative digital marketer with excellent team-working and communication skills demonstrated through a range of marketing and extracurricular activities. Currently seeking full-time opportunities in the field of digital marketing to help businesses achieve their short and long-term goals. WORK EXPERIENCE Social media strategist Digisparsh EDUCATION May-Sept, 2022 Mumbai, India • Defined social media goals and objectives for 20 clients, created content calendars and managed daily postings across multiple platforms through Meta Business Suite & other analytics. • Implemented organic growth strategies that resulted in a 10% increase in followers for 2 clients within 6 months. • Reviewed and prepared pitch decks, proposals, and company profiles for the business development head to pitch to clients. • Led a project to increase website traffic from social media channels by 150% in 6 months by developing and executing an outreach strategy. • Delegated tasks to interns every week, and provided updates on their progress. • Collaborated with graphic designers to create engaging social media content, including GIFs and reels. • Suggested improvements to content, based on engagement metrics and feedback from users. Nottingham Trent University Nottingham, UK MSc Digital Marketing Sept 2019 - Oct 2020 Passed with Commendation Relevant Modules• The Customer Experience • Digital Marketing Management • Driving Digital Marketing • Contemporary Perspectives in Customer Engagement R. A. Podar College of Commerce & Economics Bachelor in Commerce Mumbai Jun 2016 - Apr 2019 Passed with 7.70/ 10 CGPI CERTIFICATION Digital Marketing Executive Vpledge Dec 2021 - Apr 2022 Mumbai, India • Led successful digital marketing campaigns resulting in a 25% increase in website traffic. • Helped grow social media following by 17% and improve likes by 150% through thoughtful content strategy. • Achieved 20% ROI on paid advertising spend by developing targeted ad campaigns and utilizing effective KPI tracking. • Actively contributed to SEO efforts through keyword research, image optimization, and other means. • Generated new and innovative ideas for content marketing, website design, and other areas. • Used a variety of web analytics tools to measure the performance of digital marketing campaigns. Google Skillshop: Advanced Google Analytics and Google Ads Display. HubSpot Academy: Inbound marketing, Content marketing, & Paid ads Training. Accerler8 Gold Award: Committed to developing skills and experiences throughout the year and reflected on them periodically. SKILLS SEO PPC Web and Marketing Analytics Content Marketing SEO/PPC Analyst Intern International Celebrity Network Sept-Dec, 2020 Nottingham, UK • Increased the organic traffic to client websites by 84% by reviewing keyword rankings and developing strategies to improve their ranking on search engines through linkbuilding tactics over the 3 months. • Collected and summarized data on services like PPC, retargeting, and SEO strategies using SEMRush. • Generated and updated weekly SEO reports and monthly client reports using Google Analytics & Google Ads. • Updated meta descriptions and alt attribute to the client’s website using WordPress, which resulted in an increase in website traffic by 10%. • Conducted social media and website analysis and suggested improvements to reduce bounce rate. As a result, the client's social media following increased by 20% Marketing Assistant S.S. Plasto Jun 2016 - May 2019 Mumbai, India • Demonstrated exceptional organizational skills by streamlining departmental processes and ensuring all activities run smoothly. • Maintained accurate and up-to-date records of marketing information, sales metrics, and client feedback. • Proactively researched and identified new market opportunities to increase company growth. • Constructed detailed reports on findings to present to upper management. • Developed strong rapport with clients through consistent and efficient communication. • Helped to foster a trusting environment by handling sensitive information with discretion and confidentiality. HTML Social Media Marketing Design Thinking Wireframing User Research Data Analytics Microsoft Office Suite Email Marketing Figma Design Strategy UX Writing Prototyping CRM Software EXTRA-CURRICULAR ACTIVITIES Global Enterprise Experience Competition Team Leader Apr – May 2020 • Led a team of 7 diverse members virtually through applications and software like Basecamp, Microsoft Teams, Zoom, etc. • All the discussions and activities were carried out virtually through software like WhatsApp, Basecamp, Microsoft Teams, and WeChat. • Fostered creativity and resolved issues during the competition. • Successfully crafted a formal 6-page business proposal for honorable judges. Bright Network Nottingham, UK Business, operation & marketing intern Jul – Aug 2020 An on-demand internship where I formulated a plan for launching Enterprise Car Club in Coventry using various digital marketing strategies and tactics. Thinkubator Challenge Team Member Nottingham, UK Oct 2019 Provided effective marketing strategies and funding solutions to MusicForEveryone.