Shivali Gupta (Business Consultant)

► Goal-oriented**Internet Marketing Professional** with communication background and leadership experience. Being in the field of Web-marketing from the past 7+ years I have gained expertise in all aspects of online marketing. Proficiency is complete of all facets of Internet Marketing, such as Search Engine Optimization, Social media optimization, Social Media Marketing.

My Internet Marketing Technology Expertise:

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✅ Search Engine Optimization: Conversion perspective traffic is a basic need for any business and search is the best source to supply the needs without any investment for user engagement.

To promote the website in search engine and beat the competitors, I perform an in-depth SEO audit & competitor analysis to develop the research-based recommendations along with SEO keyword research report. I also optimize the entire website through On-page SEO and promote via ethical off-page optimization - SEO backlinking, link building, and link popularity activities.

✅ Search Engine Marketing: As a Google Adwords & Bing Ads certified expert, I have in-depth technical working and management experience in text & display advertising, remarketing ads, Google shopping, pay per click-PPC advertising, cost per acquisition-CPA, cost per impression-CPI & conversion rate optimization.

✅ Social Media Marketing: I love to engage myself in Social Media Marketing & Management with my creative and innovative skills to promote the client businesses on Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest with high user engagement and ROI prospective marketing and advertising strategies.

According to the requirement, we use many types of project management tools apart from Upwork message board:

✅ Basecamp

✅ Teamwork

✅ Asana

✅ Trello more...

Digital Marketing Tools Expertise:

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To ensure maximum productivity, we use digital marketing tools to optimize the websites/applications in an optimum way:

✅ SEMrush

✅ Moz Tools

✅ SpyFu

✅ SEO Site Checkup

✅ Broken Link Check

✅ XML Sitemaps

✅ Copyscape

✅ Bing Webmaster Tools

✅ Searchmetrics Website Analyzer

✅ Google Data Studio

✅ Google Trends

✅ Google Alerts

✅ Google Analytics

✅ Google Keyword Planner

✅ Google PageSpeed Insights

✅ Google Search Console/Webmasters

✅ Google Structured Data Testing Tool

Regards,