SHIRLEY RUTH ROA – ORONAN
--------------------------------------1 Guyabano Street Project 2 Quezon City
--WORK EXPERIENCE
March 2017 - Present
DIY CREDIT REPAIR LLC
Blythewood, South Carolina, USA
Executive Virtual Assistant / Office Administrator
Marketing, Admin, Recruitment and Operations
❖ Oversees the calendar and inbox of the CEO
❖ Makes outbound and accepts inbound calls including billing and collection calls
❖ Manages the Social Media Accounts (includes content creation and strategy)
❖ Schedules posts via Hootsuite
❖ Handles Recruitment, onboarding and training
❖ Created training modules including video recording, training decks, etc)
❖ Processes payroll every week
❖ Handles billing and invoicing
❖ Manages day to day office operation including task management of other employees
❖ Manages client relations, onboarding, communication, etc.
❖ Manages several portals (Ontraport, Credit Repair Cloud, Launch AIO, Dispute Hub, Freshdesk, etc.)
❖ Conceptualizes, creates, updates, revises automation/workflows on Ontraport and GoHighLevel
❖ Creates and populates training modules on Launch AIO (GHL)
❖ Conceptaulizes and creates quizes in ClassMarker.com
❖ Acts as the Single Point of Contact of other B2B clients
❖ Knowledgeable in: Ontraport, GoHighLevel, MS Office, Adobe Illustrator, Adobe InDesign, Credit
Repair Cloud, Freshdesk, Trello, Ring Central among others
March 2023 - Present (part time)
BLACK CHATEAU ENTERPRISES
Los Angeles, California
Public Relations Manager
❖ Send pitch materials to press for author clients
❖ Liaise with the team regarding interviews and media requirements
❖ Contribute to monthly reports
June 2019 – July 2023 (part time)
INVIGORATE PR
Queensland, Australia
Public Relations Manager
❖ Pitches press releases to media via email
❖ Liaise with the team regarding interviews and media requirements
❖ Updates databases of press releases for each client
September 2016 – March 2017
KMC SAVILLS, INC.
Bonifacio Global City, Taguig City, Philippines
Marketing Consultant
Essentially functioning as the Head of Marketing reporting to the Executive Director of Marketing & Landlord
Services.
Marketing Admin
❖ Oversees the day to day operation of the Marketing Department
❖ Ensures timely submission of marketing related requests and tasks such as press releases, blog posts,
designs of various marketing collaterals, etc.
❖ Represents the department in the ManCom
❖ Creates month-end and quarter-end reports for the department and submits it to the VP of
Marketing and the Managing Director
❖ Drafts and manages the entire marketing plan in coordination with various departments
Social Media Marketing
❖ Maintains and manages the accounts on a regular basis
❖ Ensures timely posting of materials
❖ Create a strong digital presence and increase number of followers by regular posting
❖ Create the plan for the upcoming year
❖ Reviews and proofreads posts prior to posting and ensures accuracy of the article
Media Relations
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Drafts Media Plan for each department
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Coordinate with the media regarding any events or activities for coverage
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Writes and edits press releases to the media
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Distributes Press Releases to media contacts
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Distributes published PRs to relevant people in the company
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Main contact person of the media with regards to news and updates
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Coordinates with the Research Department on any releases and interviews
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Responds to media concerns and identifies other respondents
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Manages media roundtable and other media events
Events Management
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Drafts and implements various marketing events, sponsorships, etc.
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Manages media briefings and other media related events
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Coordinate various client-centric events
October 2012 – February 2016
COLLIERS INTERNATIONAL PHILIPPINES
Makati City, Philippines
Marketing and Business Development Manager
Solely responsible for the operation of the Marketing Department and Business Development Center;
reporting directly to the Managing Director.
Major milestone: Set up the social media platform of Colliers International Philippines and was able to get
the Directors to do podcasts that we upload to all sites. There was an initiative that was in the works for years
and no one was able to implement properly.
Brand Management
❖ Ensures proper implementation of brand guidelines
❖ Checks all outgoing materials
❖ Coordinates with the region regarding roll out of new marketing templates and materials
❖ Regularly communicates with the region regarding any changes to the brand and other initiatives
❖ Disseminates information to local office regarding new templates and initiatives
Public Relations
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Drafts Media Plan for each department
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Coordinates with the departments for any events or activities for PR coverage
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Writes and edits press releases to major broad sheets and chamber magazines
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Distributes Press Releases to media contacts
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Distributes published PRs to relevant people in the company
Main contact person of the media with regards to news and updates
Coordinates with Consultancy Group on any releases and interviews
Responds to media concerns and identifies other respondents
Manages press conferences and other media events
Marketing Communications
❖ Develops annual Marketing plan and budget for the company
❖ Coordinates the company’s business development, marketing communications and media relations
activities across Asia
❖ Develops campaign strategies, manages and budgets for local and international projects including
advertising agencies
❖ Designs and prepares marketing collaterals such as brochures, flyers, billboards, posters, print ads,
etc. for various projects
❖ Monitors the distribution of company publications and marketing materials
❖ Coordinates with the Research Department regarding layout of various publications
❖ Conceptualizes innovative ways of marketing and creating more visibility for the company
Social Media Marketing
❖ Creates accounts in Social Media sites like YouTube, LinkedIn, Facebook, Blogger and Twitter
❖ Maintains and manages the accounts on a regular basis
❖ Ensures timely posting of materials
❖ Ensures proper adherence to the Social Media Policy of the company
❖ Coordinates with HODs on any updates that needs to be posted (listings, ads, promotions, podcasts,
etc)
Advertising
❖ Conceptualizes and designs advertising materials
❖ Edits and proofreads advertising content prior to release
❖ Coordinates with publications regarding ad placement
Client Engagement
❖ End to end management of Account Management events including but not limited to: cocktails,
golf tournaments, intimate dinners, etc.
❖ Prepares budget for Corporate Giveaways and ensure timely delivery of gifts
❖ Tracks company anniversaries of clients and send gifts if needed
Database and Tools Management
❖ Manages various tools in accordance with the regional office including Case Studies, Client Survey
and Sharepoint, etc.
❖ Creates a client database that could identify client needs and requirements (regarding marketing
materials from Colliers)
Internal Events and Internal Communications
❖ Prepares and manages internal events (company outing, planning session, teambilding)
❖ Writes report on each event (Objective, team members, budget, debrief
❖ In coordination with HR and Admin, conceptualizes proper implementation of Communication Tree
within the company
❖ In coordination with CADRE committee, conceptualizes employee events including budget
preparation
❖ Prepares monthly or quarterly newsletter to update staff on any events, happenings or trainings in
HO or site
❖ Coordinates the content of newsletter with HR/Admin and other HODs
Sponsorships/Memberships
❖ Identifies and recommends sponsorship and membership (including Canadian Chamber of
Commerce, American Chamber of Commerce, etc.) activities to the management
❖ Tracks membership details – end of contract, costs, payments, promotions, membership benefits,
etc
❖ Coordinates activities with partner companies
❖ Prepares budget for each activity
❖ Disseminates information to relevant people regarding events
Website Administration
❖ Manages the company web site and coordinates the web back end administration with the
regional website administrator
❖ Coordinates with HODs on any updates on their pages
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Ensures consistent language of the website
Regularly checks content updates
Business Development
❖ Implements regional mandate of Colliers Pitch process
❖ Main contact person for Philippine office
❖ Cascades policies and documents to Philippine office
❖ Ensures proper execution of the process
❖ Monitors pitches and proposal submissions
❖ Ensures proper branding of proposals and pitches
❖ Coordinates with other departments on pitches and proposal submissions
January 2012 – June 2012
WHITEPOINT MEDIA ADVERTISING
Muscat, Sultanate of Oman
Creative/Executive Assistant
Reporting to the Managing Director
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Designs collaterals for clients including flyers, brochures, etc.
Designs and lay outs proposal books for the company
Coordinates with supplier regarding printing requirements
Manages events for clients
Coordinates with clients on requirements
Edits proposal book contents
March 2011 - Present
BREEZE REALTY
Dallas, Texas, USA
Virtual Executive Assistant/Marketing Assistant
Reporting to the Managing Director
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Designs and lays out marketing collaterals including brochures, flyers, capability statements, e-cards,
Online research regarding Dallas real estate market
Draft content for brochures and other marketing collaterals
Maintains company databases
February 2011 – June 2012
PROJECT MANAGEMENT INSTITUTE ARABIAN GULF CHAPTER OMAN BRANCH
Muscat, Sultanate of Oman
Admin Support – Paid Volunteer
Reporting to the President
December 2010 – December 2011
BRAND ONE OMAN
Muscat, Sultanate of Oman
Marketing and Administration Officer
December 2008 – December 2010
BLUE CITY COMPANY 1 (AL MADINA A’ZARQA)
Muscat, Oman
Marketing Communications Coordinator/Visuals Expert
May 2006 – November 2008
IBM BUSINESS SERVICES INC.
Communications Specialist
January 2004 – May 2006
COLLIERS INTERNATIONAL PHILIPPINES INC.
Marketing Communications Specialist
November 2002 – December 2004
COLLIERS INTERNATIONAL PHILIPPINES INC.
Marketing Coordinator
January 2000 – November 2002
COLLIERS INTERNATIONAL PHILIPPINES INC.
Marketing Assistant
August 1999 – October 1999
GRANTON ADVERTISING
Management Trainee
August 1997 – February 1998
SUPERVALUE INC (SM Group of Companies)
Purchasing Clerk
March 1997 – August 1997
PHILIPPINE DAILY INQUIRER
Northern Luzon Bureau
News Intern
December 1996 – March 1997
DZWT, Baguio City
Radio Trainee
EDUCATIONAL BACKGROUND
1992 – 1997
UNIVERSITY OF THE PHILIPPINES, Baguio City
Bachelor of Arts in Mass Communication
Major in Journalism
Minor in Broadcast Communication
1988 –1992
QUIRINO HIGH SCHOOL, Quezon City
Director, Interact Club
Member, Journalism Club
SKILLS
Proficient in all aspects of Marketing & Communications, Public
Relations, Credit Repair, among others.
Apps/Softwares that I use: MS Office, G Suite, Ontraport, GoHigh
Level, Ring Central, FreshDesk, Trello, Slack, Zoom, Canva, Adobe
Illustraor, Adobe InDesign, Adobe Premiere, Screencast-O-Matic,
Chimp Rewriter, etc
PERSONAL DATA
Known to friends as Tuesday Roa-Oronan, I am a Filipino, born on
January 17, 1975 in Quezon City. I am the youngest among six
children and have five children of my own. I enjoy outdoor
activities like mountain climbing, outdoor recreation as well as
reading.
REFERENCES
Available upon request.